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Identifying Participant Criteria
2:40 with Tomer SharonGood attributes for participant criteria are ones that represent your target audience.
Open the worksheet doc and get ready to
create a list based on
0:00
my prompt under section one participant
criteria.
0:04
If you have a timer, set it up for five
minutes.
0:08
Ready?
0:11
Okay.
Here's the prompt list a minimum of
0:12
five attributes of your target audience.
0:15
Don't limit yourself to just five
attributes, if you have 10 or
0:18
20 that's perfectly fine as a starting
point.
0:22
Good attributes for
0:26
participant criteria are ones that
represent your target audience.
0:27
If you're not sure who your target
audience is that's perfectly fine,
0:31
make an assumption.
0:36
During your user research activities with
these participants you'll figure out if
0:37
your assumption is validated or
invalidated.
0:42
In a way that requires some adjustments.
0:45
Here's a sample list of participant
criteria for an imaginary app for
0:49
learning how to dance.
0:53
Resides in the US.
0:55
Has a smartphone.
0:58
Wants to learn how to dance.
1:00
Uses Facebook.
1:02
And I want my participants to be 20% male.
1:04
And 80% of my participants I want them to
be female.
1:07
As for what products to work on, you have
two options.
1:12
One is to work on your own thing.
1:16
Taking this course I am 99% sure you
either have a product you're working on or
1:19
at least have an idea for a product.
1:24
The best way to go with this stage is to
work on your own thing.
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I highly recommend it.
1:31
If you don't have a product in mind or if
you want to practice and
1:34
hone your skills on something not related
to your product, that's definitely doable.
1:37
Imagine Stop and Shop, a retailer with 400
supermarkets and grocery stores in
1:43
New York New Jersey and New England in
northeast USA, has the following question.
1:48
How might we improve the in-store
experience of
1:54
grocery shopping with technology?
1:57
They'd like to know if a certain idea they
have is something their
2:00
customers would value.
2:04
In other words they want an answer to the
question, do people need the product?
2:06
Here is their idea expressed an an
assumption.
2:13
We believe that parents who visit Stop &
Shop stores with their kids need a device
2:16
that makes their shopping experience
faster and more fun for their kids.
2:23
Take five minutes to list five attributes
of people who
2:28
might be the target audience for Stop &
Shop's idea, or your idea.
2:31
Who you wish to recruit for your upcoming
user research activity.
2:36
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