Identifying Participant Criteria

Open the worksheet doc and get ready to create a list based on 0:00 my prompt under section one participant criteria. 0:04 If you have a timer, set it up for five minutes. 0:08 Ready? 0:11 Okay. Here's the prompt list a minimum of 0:12 five attributes of your target audience. 0:15 Don't limit yourself to just five attributes, if you have 10 or 0:18 20 that's perfectly fine as a starting point. 0:22 Good attributes for 0:26 participant criteria are ones that represent your target audience. 0:27 If you're not sure who your target audience is that's perfectly fine, 0:31 make an assumption. 0:36 During your user research activities with these participants you'll figure out if 0:37 your assumption is validated or invalidated. 0:42 In a way that requires some adjustments. 0:45 Here's a sample list of participant criteria for an imaginary app for 0:49 learning how to dance. 0:53 Resides in the US. 0:55 Has a smartphone. 0:58 Wants to learn how to dance. 1:00 Uses Facebook. 1:02 And I want my participants to be 20% male. 1:04 And 80% of my participants I want them to be female. 1:07 As for what products to work on, you have two options. 1:12 One is to work on your own thing. 1:16 Taking this course I am 99% sure you either have a product you're working on or 1:19 at least have an idea for a product. 1:24 The best way to go with this stage is to work on your own thing. 1:27 I highly recommend it. 1:31 If you don't have a product in mind or if you want to practice and 1:34 hone your skills on something not related to your product, that's definitely doable. 1:37 Imagine Stop and Shop, a retailer with 400 supermarkets and grocery stores in 1:43 New York New Jersey and New England in northeast USA, has the following question. 1:48 How might we improve the in-store experience of 1:54 grocery shopping with technology? 1:57 They'd like to know if a certain idea they have is something their 2:00 customers would value. 2:04 In other words they want an answer to the question, do people need the product? 2:06 Here is their idea expressed an an assumption. 2:13 We believe that parents who visit Stop & Shop stores with their kids need a device 2:16 that makes their shopping experience faster and more fun for their kids. 2:23 Take five minutes to list five attributes of people who 2:28 might be the target audience for Stop & Shop's idea, or your idea. 2:31 Who you wish to recruit for your upcoming user research activity. 2:36