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Identifying Participant Criteria

2:40 with Tomer Sharon

Good attributes for participant criteria are ones that represent your target audience.

Worksheet: Do People Need My Product

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    Open the worksheet doc and get ready to create a list based on

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    my prompt under section one participant criteria.

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    If you have a timer, set it up for five minutes.

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    Ready?

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    Okay. Here's the prompt list a minimum of

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    five attributes of your target audience.

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    Don't limit yourself to just five attributes, if you have 10 or

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    20 that's perfectly fine as a starting point.

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    Good attributes for

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    participant criteria are ones that represent your target audience.

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    If you're not sure who your target audience is that's perfectly fine,

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    make an assumption.

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    During your user research activities with these participants you'll figure out if

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    your assumption is validated or invalidated.

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    In a way that requires some adjustments.

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    Here's a sample list of participant criteria for an imaginary app for

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    learning how to dance.

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    Resides in the US.

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    Has a smartphone.

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    Wants to learn how to dance.

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    Uses Facebook.

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    And I want my participants to be 20% male.

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    And 80% of my participants I want them to be female.

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    As for what products to work on, you have two options.

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    One is to work on your own thing.

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    Taking this course I am 99% sure you either have a product you're working on or

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    at least have an idea for a product.

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    The best way to go with this stage is to work on your own thing.

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    I highly recommend it.

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    If you don't have a product in mind or if you want to practice and

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    hone your skills on something not related to your product, that's definitely doable.

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    Imagine Stop and Shop, a retailer with 400 supermarkets and grocery stores in

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    New York New Jersey and New England in northeast USA, has the following question.

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    How might we improve the in-store experience of

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    grocery shopping with technology?

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    They'd like to know if a certain idea they have is something their

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    customers would value.

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    In other words they want an answer to the question, do people need the product?

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    Here is their idea expressed an an assumption.

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    We believe that parents who visit Stop & Shop stores with their kids need a device

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    that makes their shopping experience faster and more fun for their kids.

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    Take five minutes to list five attributes of people who

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    might be the target audience for Stop & Shop's idea, or your idea.

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    Who you wish to recruit for your upcoming user research activity.

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