Bummer! This is just a preview. You need to be signed in with a Basic account to view the entire video.

Preview

Start a free Basic trial
to watch this video

Sign up for Treehouse

Identifying Participant Criteria

2:40 with Tomer Sharon

Good attributes for participant criteria are ones that represent your target audience.

Worksheet: Do People Need My Product

  • 0:00

    Open the worksheet doc and get ready to create a list based on

  • 0:04

    my prompt under section one participant criteria.

  • 0:08

    If you have a timer, set it up for five minutes.

  • 0:11

    Ready?

  • 0:12

    Okay. Here's the prompt list a minimum of

  • 0:15

    five attributes of your target audience.

  • 0:18

    Don't limit yourself to just five attributes, if you have 10 or

  • 0:22

    20 that's perfectly fine as a starting point.

  • 0:26

    Good attributes for

  • 0:27

    participant criteria are ones that represent your target audience.

  • 0:31

    If you're not sure who your target audience is that's perfectly fine,

  • 0:36

    make an assumption.

  • 0:37

    During your user research activities with these participants you'll figure out if

  • 0:42

    your assumption is validated or invalidated.

  • 0:45

    In a way that requires some adjustments.

  • 0:49

    Here's a sample list of participant criteria for an imaginary app for

  • 0:53

    learning how to dance.

  • 0:55

    Resides in the US.

  • 0:58

    Has a smartphone.

  • 1:00

    Wants to learn how to dance.

  • 1:02

    Uses Facebook.

  • 1:04

    And I want my participants to be 20% male.

  • 1:07

    And 80% of my participants I want them to be female.

  • 1:12

    As for what products to work on, you have two options.

  • 1:16

    One is to work on your own thing.

  • 1:19

    Taking this course I am 99% sure you either have a product you're working on or

  • 1:24

    at least have an idea for a product.

  • 1:27

    The best way to go with this stage is to work on your own thing.

  • 1:31

    I highly recommend it.

  • 1:34

    If you don't have a product in mind or if you want to practice and

  • 1:37

    hone your skills on something not related to your product, that's definitely doable.

  • 1:43

    Imagine Stop and Shop, a retailer with 400 supermarkets and grocery stores in

  • 1:48

    New York New Jersey and New England in northeast USA, has the following question.

  • 1:54

    How might we improve the in-store experience of

  • 1:57

    grocery shopping with technology?

  • 2:00

    They'd like to know if a certain idea they have is something their

  • 2:04

    customers would value.

  • 2:06

    In other words they want an answer to the question, do people need the product?

  • 2:13

    Here is their idea expressed an an assumption.

  • 2:16

    We believe that parents who visit Stop & Shop stores with their kids need a device

  • 2:23

    that makes their shopping experience faster and more fun for their kids.

  • 2:28

    Take five minutes to list five attributes of people who

  • 2:31

    might be the target audience for Stop & Shop's idea, or your idea.

  • 2:36

    Who you wish to recruit for your upcoming user research activity.

You need to sign up for Treehouse in order to download course files.

Sign up