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Now that we know how websites can be organized, which way is best for you? In this video, we will discuss how to choose an organizational structure for your website or app.
New terms:
- Tree Testing - show someone a text version of the structure of a website and ask them to follow the ‘branches’ to select the spot where they think they’d find an important piece of information
Website Examples:
- Target: https://www.target.com/c/collectors-toys/-/N-54vro?lnk=CollectorsToys
- Bubble: https://bubble.is/
Further reading:
Tree Testing: Fast, Iterative Evaluation of Menu Labels and Categories, by Kathryn Whitenton
How to Avoid Bias in Card Sorting, by Kathryn Whitenton
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