Inspirational UX Content4:34 with Dan Gorgone
In this video, we’ll discuss how to inspire users through UX Content, whether you’re trying to get them to use features you’ve built or understand the possibilities open to them.
Inspirational UX Content - Content that shares examples, stories, and provides a look at new possibilities to compel users to stay engaged, take action, and achieve goals.
Helping users understand your products or services is vital, and 0:00 providing support to keep them on specific paths is necessary as well. 0:04 But after you've built trust and gotten users familiar with what you've got, 0:08 sometimes you need to give them an extra push to get them moving in the right 0:13 direction. 0:17 Inspirational UX content can be that push. 0:18 There are a few ways to create this content, but 0:22 it requires imagination on your part and a deep understanding of your users. 0:25 [SOUND] The purpose of Inspirational UX content, 0:29 is to help users discover the value of whatever you're providing. 0:32 And this goes beyond offering simple descriptions, 0:37 whether you sell Christmas lights, or offer web design consulting services. 0:40 You wanna open your user's eyes to the possibilities, 0:45 if they partner up with you. 0:48 So it's not just, here's the stuff you can buy from us, it's, 0:50 here's what this means for you and how it can impact your future. 0:55 Inspirational UX content needs to tell stories and paint pictures, 0:59 offering clear, descriptive examples and interesting new scenarios. 1:04 So if you buy our Christmas lights, 1:08 you could create this kind of design at your home. 1:11 Or, if you go with our web design services, 1:15 your online web presence could look like this. 1:19 If you wanna create an emotional connection with someone, they need to see 1:22 how a product, service or brand can fit in their life and the effect it could have. 1:27 And that's where inspirational UX content comes into play. 1:32 MOO Cards offers multiple types of printed products, 1:36 like business cards, flyers and more. 1:40 And they use strong terms and language to inspire visitors to take action. 1:43 I love this one, our unmistakably premium, where did you get this, business cards. 1:47 Is there a bit of attitude or swagger to MOO's statements? 1:54 Absolutely, but MOO proves that you can inspire people about any product, 1:58 even something seemingly as simple as business cards. 2:03 All it takes is the right approach and an understanding of why people 2:06 are interested in your products in the first place. 2:10 If you want people to consider the possibilities, 2:14 you have to appeal to their curiosity and imagination. 2:17 And if you want them to do all this with your brand in mind, 2:20 you need to link their ideas to what you're offering. 2:24 So when MOO talks about how these cars are perfect for 2:27 those extra special events, you can't help but think, hey, I do events. 2:31 But it would be nice if they were extra special, 2:36 maybe these cards would help me accomplish that. 2:39 But don't make the mistake of equating inspirational content with content that's 2:41 simply got a bold voice or extreme confidence. 2:46 Whatever you create needs to be genuine. 2:49 And whatever you're trying to communicate should be supported by relevant details or 2:52 evidence. 2:57 So instead of simply saying that your networking app is great, 2:58 explain how great it is by mentioning how specific clients have 3:02 increased their reach to their followers. 3:06 You could share success stories and the lessons they've learned. 3:09 And instead of stead of stating that your company is innovative and fresh, describe 3:12 the innovative and fresh ideas you've come up with to benefit specific clients. 3:17 Be specific and show your evidence. 3:22 If you're a designer or developer, you might've heard of tool called Sketch, 3:25 maybe you've even used it. 3:30 Sketch has created a gorgeous piece of UX content here, that demonstrates 3:31 how the in-app prototyping works, giving you a visual that is pretty inspirational. 3:36 If you are looking for a wire framing tool and saw these visuals, 3:42 suddenly it's not a stretch to think you could also do prototyping as well. 3:46 This is inspirational UX content can help users take a chance on a new feature, 3:51 product or process. 3:57 When you show users what's possible, and that certain tasks or 3:58 goals are within their reach, you help eliminate barriers, 4:02 like doubt and fear, and start building faith and trust in your brand. 4:07 So are you starting to see the possibilities of inspirational UX content? 4:11 I hope so. 4:17 If you understand your users, 4:18 you'll have a good idea why they're seeking you out in the first place. 4:20 What are their goals, what are they trying to do? 4:24 If you can help users see the possibilities and 4:27 the future, you may become a part of it. 4:31
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