Introduction

Name: Introduction
Uploaded: 2013-06-12T12:49:33Z
Duration: 138 s
Description: In this series of videos, Paul Boag, co-founder of the web design agency, Headscape, offers tips on how to run a successful web design business, and how this series of videos will be broken down.

2:18 with Paul Boag

In this series of videos, Paul Boag, co-founder of the web design agency, Headscape, offers tips on how to run a successful web design business, and how this series of videos will be broken down.

Video Transcript
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[How to Run a Web Design Business with Paul Boag] 0:00

[Marketing and Promotion, Deep Dive] 0:02

[Paul Boag] Hi, my name is Paul Boag, and I'm going to talk to you today 0:04

about running a successful web design business, 0:07

because I'll let you into a secret, knowing HTML and CSS 0:11

is not enough to make you a successful web designer. 0:14

You need to have those business skills, too. 0:18

What gives me the right to teach you that? 0:22

Well I guess it depends on your definition of what success is. 0:24

On the surface the agency I run is nothing special. 0:28

It's not really exceptional in the work that it puts out. 0:32

It does normal work that anybody else does. 0:35

We don't work for particularly big names like Coca-Cola or Nike, 0:39

and we don't win lots of awards—mainly because we don't put ourselves in for them, 0:43

but I think we are successful. 0:48

My definition of success may be slightly different to a lot of people. 0:52

For example, I don't believe success is the fact that we've been running for 12 years 0:56

It's not that we turn over a million and a half dollars each year, 1:02

or that we have employees that range between about 13 people and 20— 1:06

the number of members of staff don't really matter— 1:11

or even the fact that I take home a very healthy salary. 1:14

It's that we have come to a point where we can now pick and choose the work we do. 1:18

Work comes to us, rather than us having to chase it, 1:24

and, most importantly, we've built a lifestyle business. 1:27

As the old adage says, "Don't live to work, but work to live." 1:32

I will share with you the key things that have enabled me to achieve exactly that. 1:38

I've broken down this video into six stages. 1:45

First of all there's marketing and promotion. 1:49

How do you market and promote your business? 1:52

Also, there's sales and pitching. When the leads come in how do you convert them? 1:55

There's client services—how to keep those clients happy— 2:00

and then there's growing you business, 2:05

but, most importantly, there are lessons about building 2:08

a lifestyle business and actually getting work done in less time. 2:11

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