Introduction to Churn and Lifetime Value (LTV) Analysis
Coming December 2018…
- Data Analysis
About this Course
This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give them exposure to the common business metrics of Churn and LTV. In the course we learn about recurring revenue, churn, LTV, why they matter, and navigate some of the nuances of the metrics.
What you'll learn
- General concepts around recurring revenue
- The definition of Churn
- Different ways to calculate Churn
- The definition of Lifetime Value or LTV
- The inputs to the LTV formula
- How LTV can impact decision making
- LTV:CAC ratios
- Cohort reporting
- Realized LTV
In this section we learn about recurring revenue, MRR, ARR, ARPU, and dig into churn. What does it mean? How is it calculated?
In this section we introduce the concept of LTV, show how to calculate it, and also introduce cohort reports.
Michael Watson is the CFO & COO of Treehouse. Before joining Treehouse he worked in private equity in Asia. He is a graduate of Tufts University and has an MBA from INSEAD. He loves sports and the great outdoors.