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Introduction to Experience Sampling1:24 with Tomer Sharon
Experience Sampling is a strategic research technique, meaning it is not a technique for evaluating designs or products that already exist.
The first user research technique we will use to understand if
people need our product is experience sampling.
Experience sampling is a strategic research technique, meaning it
is not a technique for evaluating designs or products that already exist.
Experience sampling is great for uncovering unmet needs which will
hopefully lead to generating great ideas for great products.
Therefore, it is strategic in nature.
In an experience sampling study, research participants are interrupted several times
a day to note their experience in real time.
It is based on what was called a pager study in the 1950s.
The essence of the 1950s version of experience sampling is the use of
pagers or other signalling devices.
To trigger involvement in the research study.
The key in experience sampling is asking the same question over and
over again in random times during the day.
This way, you get exposure to people's lives in a very unique way.
For example, you might ask people to share what annoyed them recently.
Imagine you ask that question five times a day, for a period of five days.
And 100 people participate in your research activity.
That means you potentially collect 2,500 data points.
That can be turned into a lot of useful information.
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