Introduction to Experience Sampling1:24 with Tomer Sharon
Experience Sampling is a strategic research technique, meaning it is not a technique for evaluating designs or products that already exist.
[MUSIC] 0:00 The first user research technique we will use to understand if 0:04 people need our product is experience sampling. 0:07 Experience sampling is a strategic research technique, meaning it 0:10 is not a technique for evaluating designs or products that already exist. 0:14 Experience sampling is great for uncovering unmet needs which will 0:19 hopefully lead to generating great ideas for great products. 0:23 Therefore, it is strategic in nature. 0:26 In an experience sampling study, research participants are interrupted several times 0:29 a day to note their experience in real time. 0:34 It is based on what was called a pager study in the 1950s. 0:37 The essence of the 1950s version of experience sampling is the use of 0:41 pagers or other signalling devices. 0:46 To trigger involvement in the research study. 0:48 The key in experience sampling is asking the same question over and 0:52 over again in random times during the day. 0:56 This way, you get exposure to people's lives in a very unique way. 0:59 For example, you might ask people to share what annoyed them recently. 1:04 Imagine you ask that question five times a day, for a period of five days. 1:08 And 100 people participate in your research activity. 1:12 That means you potentially collect 2,500 data points. 1:16 That can be turned into a lot of useful information. 1:21
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