Introduction to Interviewing2:59 with Hope Armstrong
Interviews with real people make a powerful impact on product stakeholders. The real stories of users or potential users can change the stakeholders' beliefs, assumptions, and perceptions about what people need, and what motivates them. Interviewing creates understanding, empathy, and human relatedness.
- User interview - A method for gathering information, through direct dialogue.
- Rationalization - A psychological phenomenon in which we humans, change the reality we tell others about.
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