Bummer! This is just a preview. You need to be signed in with a Pro account to view the entire video.
Keynote - Cloud Filmmaking: The Creative Wisdom of Crowds42:53 with Tiffany Shlain
Tiffany Shlain, filmmaker, founder of The Webby Awards, and recipient of 60 awards, including one of Tribeca Film Festival's Disruptive Innovation Awards, will present a Live “Cloud Filmmaking Manifesto” where she will describe her new participatory way of making films collaboratively with people all over the world. She has released 3 of these films to date, has created nearly 500 free customized versions of these films for nonprofits worldwide (part of the Cloud Filmmaking concept), and the last one, "Brain Power: From Neurons to Networks," was just selected by the US State Department as one of the films to represent America in the 2013-14 American Film Showcase. Tiffany will share the bigger vision for the series, how she makes these films, and will give a sneak peek of the latest short film in the series.
[SOUND] Hi everyone. 0:00 I'm very happy to be here, and actually, I'm in New 0:02 York for the premiere of the series which premieres on Friday. 0:04 So it was great that this worked out. 0:09 I'm very interested in the, the future of the web. 0:11 I think about it a lot, and so I'm gonna kind of talk to you about work that I've 0:14 done, and then the work that I'm really excited about 0:20 right now, which uses the web to make collaborative film. 0:23 So, I recently heard William Gibson speak, and he said if you wanna know 0:27 where technology is headed just look at 0:33 what the artist or the criminals are doing. 0:35 Which I thought was a really accurate [LAUGH] statement. 0:38 So we're gonna kind of explore, on the art side. 0:41 I think that there's a lot of, whatever work 0:46 you do, there's a lot of lessons that we've, a 0:48 lot of things we've experimented with that have worked 0:52 and haven't worked that we want to share with you. 0:54 So, I think that in a lot of ways we are in this huge leap with technology, and I 0:56 am most excited when we are gonna get everyone 1:05 online, which I think is in less than ten years. 1:07 Because these cloud films that I'm gonna share 1:10 with you, like, a lot of people say to 1:13 me, oh, it must have been so exciting 1:14 during the early Webby awards days, which it was. 1:16 But when I started the Webby awards in 1:19 1996, there was only 16 million people online. 1:21 So today with over two billion, it's like infinitely more exciting. 1:24 So I'm gonna show you a Cloud Film, it's two minutes, and 1:29 it'll give you a context for these, we, we call them cloud 1:35 films or collaborative films, where we invite people to send us parts 1:39 of a video or artwork and then we put it all together. 1:43 So here's, it's actually before we do, I can't really see you guys. 1:46 But, okay. 1:49 Can you all put your hand on your heart and close your eyes. 1:51 And just think about what your heartbeat means to you. 1:55 Just take a moment. 1:59 I know you've received a lot of information today. 2:01 So just think what is your heartbeat, and if you can't feel 2:04 it on your heart you could always go right underneath your neck. 2:07 So basically, we sent an email out, a Facebook post, and a Tweet and just asked 2:11 people to do the exact same thing I just asked you, and this is the film we made. 2:17 [NOISE] 2:21 [FOREIGN] Put it on your heart. 2:25 [FOREIGN] [SOUND] That's your life clock. 2:33 Some day, it's gonna stop. 2:41 [SOUND] 2:43 A lot of things are gonna happen in the world between now and then. 2:48 So what are you gonna do while you're here? 2:52 Stand on the sidelines? 2:54 Or are you gonna be part of something bigger? 2:55 [MUSIC] 2:58 [MUSIC] 2:59 [MUSIC] 3:00 [MUSIC] 3:03 >> That's a great sound system in here. 4:32 [LAUGH] So that was one of our experiments of a Cloud Film. 4:34 But I just and we've made several now and I'l just tell you we have these listed in 4:40 our office, these are the principles of, of what 4:46 guide us from when we're making these Cloud Films. 4:49 And the first one is use the Cloud to make these collaborative films. 4:52 To create films, there's so much in the media about things that divide us. 4:56 So all of our films, the unifying themes are, what connects us? 5:02 So, we are gonna do like 16 of these in the whole series. 5:07 But we're always looking at topics that, you know, are 5:11 above any language barriers, and that just are universal elements. 5:15 We want to give back as much as we've received. 5:20 We received a grant to make these films, so 5:22 we offer to make free versions of the film 5:24 for nonprofits cuz so many nonprofits do the important 5:27 work of the world and they don't have good movies. 5:30 I mean how many events have you been to 5:32 where they do this amazing work and then they show 5:34 like a cheesy video or, you know, they're not 5:36 film makers so they don't have the budget for it. 5:39 So could, you know, the problem I was really trying to solve is, could 5:41 I make, you know, scale making films for many non-profits all over the world. 5:45 So another part is to translate it into 5:52 as many languages as possible, and every one of 5:54 these new films like every six months we make on, or every six months or a year. 5:58 And there's always all these new technologies. 6:01 So we're always trying to integrate any new technology with the web or cell 6:03 phones that we can integrate and really push the boundaries of our story telling. 6:06 So, just to give you a little bit of context, I've always 6:11 been looking at how technology is changing the way that we live. 6:14 And in a lot of ways Cloud Filmmaking really intertwines 6:18 both my love for the web and my love for film-making. 6:22 I'm always kinda trying to suss out what's the signal from the noise. 6:27 [LAUGH] I love this. 6:33 I just found this image and this is like one of those GoPro cameras. 6:34 And, I feel like that way, sometimes when I'm thinking about a film to make. 6:37 I feel like I'm just trying to sense what's happening in the world, 6:41 and trying to make usually I'm trying to make a film about it. 6:47 So, I use the word cloud instead of crowd. 6:49 I know a lot of people use crowd-sourcing. 6:52 And, actually I really don't like the word crowd. 6:56 I often, crowds, I'm short, so when I'm in crowds 6:59 I often am not feeling very comfortable and getting pushed around. 7:03 And the word cloud, I feel like is much more open. 7:06 It's much more about what I'm speaking about. 7:11 To me, it feels like cloud is like imagination, and 7:13 so we call these films, we call them cloud films. 7:16 Because they feel so open, and like anything's 7:19 possible which is the most exciting part to us. 7:21 So I grew up in the 70s, these were some of my favorite movies. 7:26 And I never thought that I could be a filmmaker. 7:30 I was suppose to be doctor, but I loved how films would 7:33 allow, would trigger these great discussions 7:37 about, about life and morals and society. 7:39 And my family and I every Sunday night we went to the movies, and then we'd go out 7:42 to eat and we would just dissect the movie 7:46 and really use it as a trigger for conversation. 7:48 So, from that upbringing, that's really, what I felt film does. 7:50 It's just an emotional trigger to delve into a much deeper topic. 7:57 When I was in high school, I was given the first Mac. 8:01 I was super into computers. 8:04 I was a nerd, I had the Apple IIe. 8:06 Yet the Mac, it totally changed my life. 8:08 And I went, kinda went back and forth from 8:11 making films and working in technology to pay for films. 8:15 And in 1994, somebody said, you have to see this thing called the Web, and it 8:19 completely blew my mind, and I was given 8:25 the opportunity to create from scratch the Webby Awards. 8:27 There was no budget, and I was like, I know how 8:31 to do that, I'm an independent filmmaker, we never have a budget. 8:33 And I started the first Webby Awards right as the web was like in 8:36 its infant stage, and just kind of felt like I was riding a rocket. 8:41 I was in my 20s. 8:46 Being in San Francisco then was just a, a very surreal time and we do these 8:46 big shows and I'd usually make a film 8:53 about technology, and that would kick off the show. 8:55 And it was an amazing experience to kinda 8:59 honor pioneers in the early days of the Web. 9:01 And keep on every year, it was like 9:05 [COUGH] we were saying this is the standard 9:06 of excellence now, and it's like everyone push 9:08 against this and do something better than that. 9:10 So I spent a decade of my life working on the Webby 9:12 Awards as amazing experience, and making these short films for the Webbys. 9:15 But, like I said when Bush first got into office, the first thing he did 9:18 was cut off funding for reproductive, for family 9:26 planning internationally and it really pissed me off. 9:31 And I'd been making all these shorts for the Webbies, 9:33 and I approached planned parenthood, and I saw a real need. 9:35 They did not have a film that was gonna engage my generation. 9:38 There was an election coming up, I'm like let me make a short, funny film. 9:41 They're like, you're gonna make a funny film about reproductive choice? 9:46 Don't know how you're gonna do that. 9:48 [LAUGH] And let me make a short film that will appeal to 9:49 my generation, men and women, reengage young people in this issue of choice. 9:52 So I made this film Life, Liberty and the Pursuit of Happiness. 9:57 It was 13 minutes, it got into Sundance, which was super exciting and 9:59 you have to remember back then, you couldn't show films on the web. 10:04 So, I know it's hard to imagine, but we could have all of these materials, 10:07 kind of accompanying materials, political materials that went with the film. 10:14 So it was a real ah-hah moment for me. 10:17 Cuz here I was doing the Webby Awards, and I was working like 10:20 a 100 hour weeks, and working my ass off for this big event. 10:23 And every year I'd have to even work harder. 10:27 And, I made this short film and it didn't need me 10:30 to keep pushing energy into it, and it lives on its own. 10:34 It still plays to this day, on PBS stations and 10:37 at events, and that was a real moment where I was 10:41 like, I wanna go back to film-making combined with the 10:43 power of the web, to make social change in the world. 10:46 And I also really wanted to have children, you 10:50 know, every woman in the house can also understand 10:51 that struggle of I couldn't work the hours I 10:54 was working with the Webbys and be a mom. 10:56 So at that point I sold the Webby Awards and started my own film studio. 10:59 And the the Webbys came to New York. 11:04 I stayed with it for a couple of 11:05 years, and started the Moxie Institute Film Studio. 11:06 And the whole goal was to make films that would provoke 11:12 discussion, combined with the power of the web, and the first 11:15 subject I wanted to tackle was looking at the history of 11:18 connectedness, like, what is our desire to want to be so connected? 11:22 What is that about? 11:26 And starting from the Big Bang, all the way to today, to where we're going. 11:28 So I was working on this film, I have a team of co-writers. 11:33 I invited my father to co-write it with us. 11:36 He wrote a book called Art and Physics: Parallel Visions in 11:39 Space, Time and Light and he looks a lot at history and 11:41 connections and writing the book, and then, he he got very sick, 11:43 so he kind of in mid way became a very different movie. 11:47 So it's like half exploring. 11:51 Connect the history of connectedness of civilization 11:53 and half me dealing with losing my father. 11:56 And so I'll just show you a trailer 11:59 for that because the culmination of connected is 12:01 really imagining the world when everyone's connected and 12:05 what is the, what's the good of that? 12:08 What's the bad of that, and what's the potential? 12:11 So here's a trailer for that. 12:13 In a second. 12:20 >> So Matt Lynch was this really good 12:20 friend of mine, and we're having a fantastic time. 12:21 I haven't seen him in years, we're laughing, we're drinking, talking. 12:23 But I'm still getting this urge to check my email. 12:26 And I was like, Tiffany, stay focused. 12:29 You traveled all the way across the United 12:30 States to see her stay focused, but eventually 12:32 it was like it overtook me, and then I faked needing to go to the bathroom. 12:34 So, I excused myself, grab my phone, go into the bathroom 12:40 stall, kind of hiding, texting, emailing, thinking "What have I become?" 12:44 I can't be the only one sneaking to the bathroom to check my email. 12:50 Technology is clearly changing us, and the way connect 12:56 with our friends, our families, and the world around us. 12:59 [MUSIC] 13:03 So I set out to make a film about what it means to connected in the 21st century. 13:07 Things are changing. 13:14 There's so much more to think about. 13:17 And that pace of change is only accelerating. 13:19 How much faster can it go before we can't keep up? 13:23 This was the kinda question I was exploring in this film. 13:25 And then I had this year that 13:29 turned my world upside down. 13:34 [SOUND] And forced me to rethink everything I 13:36 thought I understood about the ways we're connected. 13:38 [MUSIC] 13:43 [MUSIC] 13:45 We as humans have accumulated so much knowledge. 13:46 Why do we have such a hard time seeing the bigger picture? 13:52 [MUSIC] 13:55 [MUSIC] 13:57 >> For centuries we've been declaring independence and 14:18 perhaps it's time to finally declare our interdependence. 14:21 [MUSIC] 14:24 >> So, that was Connected. 14:43 I spent a lot of time exploring connectedness, and 14:45 the culmination of the film is that line that's 14:50 in the trailer, which is for centuries we've been 14:53 declaring independence, perhaps it's time to finally declare our interdependence. 14:55 So, it, in a lot of ways these Cloud Films 15:00 was me trying to put the ideas from connected into action. 15:03 So we thought, well, let's try to write a declaration of interdependence. 15:07 So we wrote this one page script, just in an email, and we posted it on the internet 15:10 and on Facebook and a Tweet, and just said, 15:18 would people around the world just videotape themselves reading it? 15:21 And would artists, photographers, whatever kind of artist you are, if 15:24 any of the words on here inspire you, send us artwork. 15:28 So, we press Send, and it was a total experiment. 15:33 I should also tell you that one time I tried this 15:37 and asked a really complicated question, and I got no responses. 15:40 So, I mean, I just [LAUGH] want to share 15:45 with you that this is not like, first time I 15:46 tried this and it was like, I mean, there 15:48 was a lot of things I tried and didn't work. 15:50 But this one seemed to have worked. 15:53 So we sat in our office, our film studio's in San Francisco. 15:56 And just entries started pouring in from all over 15:58 the world and, and I'll show you the four-minute film. 16:02 This was our first Cloud Film that came from it. 16:06 And these are some of the winners of the art that sent 16:09 in their artwork for this. 16:15 [MUSIC] 16:21 >> When in the course of human events. 16:22 >> [FOREIGN] >> In the course of human events. 16:28 >> [FOREIGN] >> [FOREIGN] [FOREIGN]. 16:34 >> To recognize the fundamental qualities. 16:40 >> [FOREIGN] >> Connect us. 16:46 >> They connect us. 16:47 >> They connect us. 16:48 >> [FOREIGN] >> The truths we hold. 16:51 >> To be self evident. 16:55 >> [FOREIGN] [FOREIGN] >> That all humans. 16:56 >> Are created equally. 17:02 >> And all are connected. 17:04 >> [FOREIGN] >> And we share the pursuit of life. 17:05 >> [FOREIGN] >> Liberty. 17:12 >> [FOREIGN] >> Happiness. 17:14 >> [FOREIGN] >> Water. 17:16 >> > [FOREIGN] >> Shelter. 17:18 >> [FOREIGN] >> Safety. 17:20 >> [FOREIGN] >> Education. 17:22 >> Justice. 17:25 >> And hopes for a better future. 17:26 >> Let our collective knowledge. 17:28 >> Economy, technology, and environment are fundamentally interdependent. 17:31 >> [FOREIGN] >> And what will propel us forward. 17:37 >> [FOREIGN] >> Is our curiosity. 17:43 >> [FOREIGN] >> Our ability to forgive. 17:47 >> [FOREIGN] >> Our ability to appreciate. 17:51 >> Our courage. 17:57 >> Our courage. 17:57 >> [FOREIGN] 17:58 >> And our desire to connect, connect, connect. 17:59 >> That we're connected. 18:03 >> [FOREIGN] >> These things we share. 18:03 >> [FOREIGN]. 18:07 >> To our fullest common potential. 18:09 >> [FOREIGN]. 18:14 >> [FOREIGN]. 18:15 >> We should never take ourselves too seriously. 18:19 >> [FOREIGN] 18:23 >> [FOREIGN] 18:29 >> So that we can learn from the past. 18:36 >> Understand our place in the world. 18:39 [MUSIC] 18:40 >> [FOREIGN] >> And use our collective knowledge. 18:41 >> And use our collective knowledge. 18:46 >> To create a better future. 18:48 >> [FOREIGN] >> So 18:50 perhaps it's time. 18:55 >> [FOREIGN] >> That we as a species. 18:55 >> As a species. 19:00 >> Love to laugh. 19:02 [LAUGH] [FOREIGN] >> We love to laugh. 19:05 >> [FOREIGN] >> Ask questions and connect. 19:08 >> Do something radical. 19:13 >> And true, for centuries we. 19:15 >> We have declared. 19:17 >> Independence. 19:18 >> Perhaps it's now time. 19:21 >> That we. 19:24 >> As Humans. 19:24 >> Declare our interdependence. 19:25 >> Interdependence. 19:28 >> Interdependence. 19:29 >> Interdependence. 19:32 >> Interdependence. 19:32 >> Interdependence. 19:33 >> Interdependence. 19:34 >> Interdependence. 19:36 >> Interdependence. 19:37 >> Interdependence. 19:37 >> Interdependence. 19:38 >> Interdependence. 19:39 [MUSIC] 19:42 [MUSIC] 19:44 [MUSIC] 20:19 >> So, that was our first Cloud Film, and we're so excited about creating this way. 20:27 It was just, it was such an experiment, 20:35 and it felt like, almost in every other film 20:37 I had made before, I had never been 20:40 able to kinda capture something that this film captured. 20:41 And the next part of this experiment was inviting, we just thought, 20:47 well, let's invite people to help us translate the film, is only four minutes. 20:53 And so we put out a call and within six weeks it was 20:58 translated into 65 languages [UNKNOWN] by 21:02 volunteer translators from all over the world. 21:05 And then the last part of our experiment was again, if you think back to 21:07 when a long time ago when I, when I made that film for Planned Parenthood 21:11 and that was like one film for one non-profit, and this was me trying to 21:14 solve this problem of, there are so many non profits that could use a movie. 21:18 So I thought what if I just changed the ending of the movie, and change, and 21:22 put different non profits call to action at the end with their logo and their URL. 21:26 So this is a sample of, we said to nonprofits, we just gonna, just send us, 21:31 finish this sentence for us, and, well it look like it's your movie. 21:36 So, basically we put that call out to nonprofits and in 21:42 about a year we've made a 100 versions of that movie, 21:48 which has been great. 21:54 And if any of you are associated with any 21:56 nonprofits and want any of these movies for free, you 21:58 can go to let it ripple to find out how to get one, and we're, our goal is to make, 22:01 as I said, like 12 or 16 in the 22:05 next several years, and then those will all kind of 22:07 become the backbone of my next feature film which is, 22:10 What is it to be Human in the 21st Century? 22:13 And the third film in this series, and I don't have time to 22:17 show all of it to you, but I'll just show you an excerpt. 22:19 I was looking at all this new research out 22:22 of Harvard on how to best nurture children's brains. 22:25 And, I'll just show you an excerpt of that. 22:29 [SOUND] 22:33 Oh, I should also say, [SOUND] oopsie, that I 22:36 ask people a lot more to do this time. 22:39 I can't show you the whole movie but I experimented with, you 22:41 know it's almost like I'm directing from San Francisco and seeing what works. 22:46 But I experimented. 22:48 It's a ten minute film. 22:50 You can watch it for free online. 22:51 But I asked a lot more from people and they really did a lot of it. 22:52 >> [MUSIC AND FOREIGN VOICES] 22:58 >> A lot of us are wondering, what is all this technology doing to our brains? 23:00 [NOISE] 23:05 I mean, we know that the brain changes through out life based on experiences. 23:08 In fact, watching this movie is reshaping connections in your brain right now. 23:12 But since we humans are the ones creating and using this technology, 23:19 maybe a better question to ask is how are we shaping our brains? 23:25 [MUSIC] 23:29 There's so much about the brain that we don't 23:33 know, but there are some things we do know. 23:39 You see not long after we humans began thinking. 23:43 Hmm. 23:46 We began thinking about ways to understand our own brains. 23:47 [MUSIC] 23:50 One strategy thinkers have used throughout history is to 23:53 compare the brain to the newest technology of their day. 23:55 The brain is a clock, a switchboard, a steam engine, a machine, a computer. 23:59 And we wondered how can today's technology help 24:09 us to understand the brain in a new way? 24:12 So we used that technology to ask people all 24:15 over the world, how do you imagine the brain? 24:18 It was amazing, like all these neurons firing ideas 24:23 and images back to us from all over the world. 24:26 [MUSIC] 24:28 And it was very clear. 24:44 The internet, the most advanced technological system in the world, 24:46 is such a strong framework to help understand the human brain. 24:50 The most advanced biological system in the world. 24:54 But then we thought about it a bit more. 24:58 And since the internet is in such a young developmental stage, rapidly 25:01 growing, constantly changing, forming billions of 25:04 new connections all over the world. 25:07 Then maybe a stronger framework would be to compare it to a child's brain. 25:10 [NOISE] 25:16 Which is in a similar stage 25:19 of development, rapidly growing, constantly changing, 25:20 and making billions upon billions of 25:24 connections between different parts of the brain. 25:26 So here's the question, if we say that the internet is in a similar developmental 25:30 stage as a child's brain, then what can we learn by comparing them? 25:36 [SOUND] Let's start with size. 25:41 Obviously, the internet seems like a larger entity than a child's brain. 25:45 But what does that mean in terms of our analogy. 25:49 We can say that a neuron in the brain would be like a webpage in the Internet. 25:52 So let's look at the number of neurons in a 25:58 child's brain compared to the number of webpages on the Internet. 26:00 Well, a human at any age has about a hundred billion neurons in the brain. 26:05 But the internet has ten times that, one trillion webpages. 26:10 So with this analogy, [SOUND] the internet is bigger. 26:16 So then, which of these networks is more complex? 26:21 We can say a synapse in the brain, the connection point 26:26 between two neurons is like a hyperlink, the connection between two webpages. 26:29 So are there more connections in a child's brain or on the internet? 26:35 [MUSIC] 26:41 While the internet has over 100 trillion links, 26:43 and an adult's brain has 300 trillion links, but get this, a child's brain 26:48 has a quadrillion connections, ten times the 26:55 number of connections of the entire internet. 26:58 A child's brain has more connections than the entire internet. 27:01 Yes, it blew our minds too. 27:07 >> So, [COUGH] I, you know, I, I set out to make 27:11 a film just about children's brains and how to best help them develop. 27:14 And every time I was talking to neuroscientists, it was 27:20 as if they were talking about the web to me. 27:23 And, they kept saying, you know, what you're trying to do with a child is, 27:25 you're trying to stimulate a child enough to 27:30 connect all the different parts of the brain. 27:34 And that a child actually doesn't have its first insight 27:36 until you connect all the different parts of the brain. 27:39 So to me, it's such a strong analogy for the web. 27:41 Because I feel like, again, we only have around two billion people online. 27:45 So it's like we have a third of the planet online. 27:49 We're only gonna have our first real insight 27:51 and problem solving potential when we get everyone online. 27:54 That's why I feel like, the best is yet to come. 27:58 Like, what happens in 10 years when every person on the planet 28:00 can be online is when we're gonna see just amazing stuff happening. 28:03 I, I wrote a book that went with the film and you know it was actually interesting 28:09 cuz TED approached me, and I had all this research and they do this iPad series. 28:15 So it actually feels like the web but it's not the web cuz it's 28:20 for the iPad but, it was really interesting to try to go backwards and 28:23 take a script and turn it into a book that had video and you 28:28 could put you know, what song people 28:31 should listen to as they're reading things. 28:32 So it was a real experiment with storytelling. 28:34 And I'm gonna, this, in November, I'm going 28:37 to travel with the State Department with this 28:41 film, and kind of talk about the growth 28:42 of the web and the growth of children's brains. 28:46 One of the best parts for us making these 28:49 films is showing all the nonprofits how they're connected. 28:51 So, we have now made in just two years, 28:55 500 of these of free customized films for nonprofits. 29:00 So, we have on our site a way for everyone to kind of 29:06 see which areas, what other nonprofits are doing similar work in their space. 29:10 Because to us, it's this bigger message of, so many people are doing their 29:15 individual work and need to understand how 29:19 they're connected to different organizations around them. 29:21 So if any of you, we are just about to start our 29:25 new experiment our new film is called the 21st Century Brain, if any 29:28 of you wanna kind of see what it is like to be on 29:32 the other end of making a film with us we would love it. 29:34 The Facebook page is connected the film, and we often ask for entries over Facebook 29:37 or if you sign up for our newsletter and we'll do it over Twitter too. 29:44 And I do this newsletter every 29:49 quarter, and I'm constantly experimenting, really, with 29:50 people on what they'll send and what we can do with what they send. 29:53 And then, this is this new film series that's coming out Friday. 29:58 It's called The Future Starts Here where, and we're not doing Cloud Films. 30:04 These are just, eight films about subjects that I'm really interested in. 30:08 These are the subjects of, these are the episodes. 30:13 They're three to six minutes. 30:16 They're short. 30:17 They're three to six minute films, they're all gonna be released at once on Friday. 30:18 I'm really excited. 30:22 But there's a lot of tech. 30:24 If you are interested in the web, films 30:25 about the web, that is interspersed into every episode. 30:27 The tech etiquette one I think you'll find very funny. 30:33 And this was a little film, we at my film studio often just make short 30:36 films imagining the future of the web, and here is just a one and a half minute film. 30:42 >> For years, experts have been predicting massive global changes. 30:47 [SOUND] This trend in tipping points seems to be reaching a tipping point. 30:52 [SOUND] But while people are worried about 30:58 the end of civilization, have you noticed that your friend list is accelerating? 31:04 You have three friends in common. 31:09 You have 15 friends in common. 31:12 You have 155 friends in common. 31:14 You have 4,950 friends in common. 31:16 You have 68,209 friends in common. 31:20 You have 285,954 friends in common. 31:23 You have 2,533,136 friends in common. 31:27 [MUSIC] 31:36 The first city where everyone will become friends, Portland, Oregon, of course. 31:39 Next will be Seattle, then San Francisco. 31:47 It spread to Monte Carlo soon after. 31:51 And the EU was predicted to make nice by January 2016. 31:55 The trend will accelerate to other countries. 32:00 There will be some resistance, but who wants to be left out? 32:05 [MUSIC] 32:10 You have 7,000,000.000 friends in 32:12 common, scientists are calling this the friendship. 32:18 The point when everyone on earth becomes friends. 32:27 And you though the singularity was a big deal. 32:30 [MUSIC] 32:38 >> So that, [LAUGH] that was a silly film that my husband and I made one night. 32:40 No, I mean we didn't take one night, but the idea happened 32:48 late night over drinks and we turned it into a little film. 32:50 So now I'm gonna give you a sneak peek of my latest Cloud Film, it's a rough cut. 32:53 How many of you have seen a rough cut before, where everything's not done? 32:59 Okay, good. 33:03 Means the sound's not final, the, there's some [UNKNOWN] water marks on there. 33:04 But you know, each of these films we kinda take it a little bit further. 33:08 So this is, 10 minute film, The Science of Character. 33:12 >> [SOUND] 33:14 [MUSIC] 33:18 There are seven billion of us humans on the planet. 33:21 And each one of us has a unique character. 33:25 So what determines your character? 33:28 [MUSIC] 33:31 [MUSIC] 33:32 You do. 33:34 And all the people around you. 33:36 And there no science proving that if you 33:39 focus on certain parts of your character, that 33:42 that can lead to a more meaningful, successful, 33:44 and happy life, no matter what your circumstance. 33:47 I mean who doesn't want that? 33:51 We humans have been trying to figure out the key to happy meaningful life forever. 33:54 Then in 2004, two psychologists published research about character that 33:59 gave us a whole new framework to think about ourselves. 34:04 These adjusted that instead of focusing on all the things that can go wrong 34:07 with us, it's also important to celebrate all the things that can go right. 34:10 So they look throughout history an identified six core 34:17 virtues that humans have valued across cultures and across time. 34:20 [MUSIC] 34:24 And then highlighted 24 character strengths 34:28 that could lead to these virtues, 34:30 and they organize them in a way that we can understand them better. 34:33 Like scientists have done throughout history. 34:37 [MUSIC] 34:39 These ground breaking studies show that each of 34:43 us is a unique combination of these strengths. 34:45 I'm high on curiosity, I can work a little on the prudence. 34:48 What is prudence? 34:52 Anyhow, one of the most interesting parts of all of 34:54 this, at least for me, is that they found that if 34:57 people focus upon building upon the strengths that they had, it 34:59 would have a lasting effect on their happiness and well being. 35:02 So you can literally shape your character 35:06 by recognizing your own strengths and celebrating them. 35:08 [MUSIC] 35:11 So think about it, what are your top five strengths? 35:13 [MUSIC] 35:19 These studies also show that you can help shape other people's character. 35:23 But the key to human relationships is 35:28 ultimately appreciating the character strengths in others. 35:30 To explore this, we asked people around the world, who do you admire and why? 35:34 >> I admire my mother the most, because she's very loving and caring. 35:38 >> [FOREIGN] 35:44 >> The person I admire the most is Einstein, of course. 35:44 >> My sister, because she is so tough, and so brave. 35:47 >> People who use their creative energy to make the world a better place. 35:53 [MUSIC] 35:57 >> This powerful new framework paved the way for 36:00 a whole new era of character research that focuses on 36:05 ways we can increase the strengths we have, and 36:08 develop the ones we'd like in both ourselves and others. 36:11 A new era in social science that, it turns out is unpacking a very old idea. 36:16 [MUSIC] 36:20 An important step in building your character is your perspective. 36:38 One theorist identifies people as having either 36:42 a fixed mindset, or a growth mindset. 36:45 A fixed mindset is the belief that we're born with 36:48 certain abilities, intelligence and talents and we're stuck with it. 36:51 A growth mindset is the belief that we can change. 36:55 That we can develop our character. 36:59 That we can become better versions of ourselves. 37:00 Take for example failure, with a fixed 37:04 mindset, failing at something means I'm a failure. 37:06 I don't have what it takes. 37:08 With a growth mindset, failure is part of the process. 37:10 It's not like it's not hard, but it's something to learn from. 37:14 Something to improve upon. 37:17 Fortunately, everyone has the ability to develop a growth mindset. 37:19 It takes practice and encouragement, but it can be learned. 37:24 Our ability to develop a growth mindset and all of these character strengths, 37:28 is because of an amazing part of the human brain called the prefrontal cortex. 37:33 It's like our brain's control panel that orchestrates all of 37:37 our thoughts and actions, what many scientists call executive functions. 37:41 [MUSIC] 37:45 Or what what neuroscientist Adele Diamond, oops, 37:47 not that Adele, yes, that one, calls self-regulation. 37:49 This part of the brain is like the self-control and focus filter. 37:52 It helps keep our impulses and emotions in check. 37:57 And the way to strengthen that filter is as 38:00 simple as taking a moment, focusing your attention and asking 38:02 yourself, is what I'm about to do a reflection 38:06 of who I am and who I want to be? 38:09 Strengthening this filter is important to begin early in life. 38:13 But it's also important to continue throughout our lives. 38:16 And can happen through simple everyday 38:19 activities that keep our attention focused. 38:21 So while we're all becoming more and more distracted, in this age of distraction, we 38:24 need to remember to take a moment and think. 38:29 [MUSIC] 38:35 And here's an exciting new insight. 38:40 Some people believe there are seven strengths 38:44 in particular that can be real game changers. 38:47 Leading to better grades, better jobs and ultimately a more meaningful life. 38:50 No matter what your circumstances, optimism, gratitude, social intelligence, 38:54 curiosity, self control, enthusiasm, and perseverance also known as grit. 38:59 While there have been many 39:06 different theories about character throughout history, 39:07 what scientists in this field agree on is that character matters. 39:10 And that character strength can be learned, practiced and cultivated. 39:14 [MUSIC] 39:18 So when you think about yourself, what are your strengths? 39:22 [MUSIC] 39:27 And how can you find ways to use them more in your work, school, home and community. 39:29 It's like you have these superpowers and 39:36 focusing your attention on them makes them stronger. 39:39 And then, if you focus on the people around 39:42 you and their strengths, it makes them stronger too. 39:44 As each of us becomes our best versions of ourselves, and encourages others 39:48 to do the same, we can lead to important changes throughout the world. 39:52 Just imagine a world infused with more humanity, justice, courage and wisdom. 39:56 [MUSIC] 40:00 [MUSIC] 40:04 So if you can be a better version of yourself, [SOUND] how do you want to be? 40:06 >> I definitely wanna be somebody that other people can feel they can rely on. 40:12 >> A man who is courageous. 40:16 >> Somebody who went for their goals. 40:19 >> As a risk taker. 40:21 >> Kind. 40:24 >> Exactly like my mom; beautiful, strong, and powerful. 40:24 >> I want people to say that am funny. 40:28 >> It was nice person. 40:29 [MUSIC] 40:31 >> [INAUDIBLE] >> [FOREIGN] [INAUDIBLE] 40:32 >> Generous. 40:36 >> [INAUDIBLE] >> [FOREIGN] [INAUDIBLE] 40:37 >> [FOREIGN] [INAUDIBLE] 40:41 >> [INAUDIBLE] >> [INAUDIBLE] 40:43 >> [INAUDIBLE] 40:46 [MUSIC] 40:48 [UNKNOWN] [INAUDIBLE] >> I want to become [UNKNOWN]. 40:48 When the times comes for me to die, I will [UNKNOWN] 40:53 goodness, I have used it up, I have run it dry. 40:58 >> Everybody is a star, they just need to learn how to shine. 41:02 [MUSIC] 41:09 [MUSIC] 41:38 >> So 41:41 we're just finishing this film now. 41:48 You're one of the first people to see it. 41:50 But as [SOUND]. 41:52 Thank you. 41:56 But what's really fun for us with each of these Cloud Films is kinda 41:59 push it each time to see how people can collaborate with us in new ways. 42:03 And I think one of the, my favorite 42:08 inventions that not enough people talk about is 42:11 when they, when they put the camera on the side of the phone, and people can film 42:14 themselves, because as a filmmaker, the rawness of 42:19 when people are just going like this, like there's 42:24 nothing between them and their hand filming themselves, 42:26 there's like this authenticity I never could capture before. 42:29 And I feel like, you know, that there's this saying by Abraham Maslow. 42:33 He said, if you have a hammer in your hand, everything looks like a nail, 42:39 and I feel like, if you have a camera in your hand, everything tells a story. 42:42 Thank you. 42:47 [SOUND] 42:48
You need to sign up for Treehouse in order to download course files.Sign up