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Keynote - Tall Tales from a Large Man40:04 with Aaron Draplin
Using scientific proof and state-of-the-art multimedia techniques, Aaron James Draplin of the Draplin Design Co. delivers a suckerpunch of a talk that aims to provide bonafide proof of work, the highs and lows of a ferociously independent existence and a couple tall tales from his so-called career in the cutthroat world of contemporary graphic design. Just a regular guy with a trajectory a little dirtier than yours, his talk is open to all oncomers brave enough to show up. If you are a youngster, you may find yourself inspired to attack your design future in a different way. If you are established, you may just leave feeling grateful you don't have anything to do with him. Hard to say.
[MUSIC] 0:01 Tall Tales from a Large Man. 0:15 Let's put our hands together for Aaron. 0:17 >> [APPLAUSE] >> Okay, 0:18 I gotta get my calibration down here real quick. 0:23 >> [LAUGH] >> Check my mosaic filter. 0:29 Looking pretty good. 0:35 Uh-oh. 0:37 [NOISE] 0:38 [MUSIC] 0:42 Multimedia, multimedia, okay, hello, Future Live, thanks for having me. 1:40 Future Insights, did I get that wrong? 1:45 Well, it's been a long tour but we're here, we're alive, we're human beings, 1:47 we're all together. 1:52 It's pretty cool. 1:53 A spinning Tropicana, I'm already up $1,500. 1:54 Big night last night. 1:57 A spinning Tropicana roulette wheel. 1:58 Thank you to Ellie and Sarah and Kayla and Anne and Brad Weaver and Ben. 2:00 I got to meet these guys, hang out last night. 2:05 Jenn Lukas and hell, even the guy who was gonna throw me out of the big fancy 2:06 restaurant last night cuz I wore my hat. 2:09 We'll even thank him. 2:11 We have a disclaimer we need you guys to sign off. 2:12 Just a little bit of housekeeping real quick here. 2:16 It's real tricky when I say this stuff anywhere in the sort of southern states, 2:18 for that matter, and our legal team prepared this for you guys. 2:21 [LAUGH] >> Okay, thank you very much. 2:24 Bit of a tough crowd. 2:29 Okay, wake up you guys! 2:30 Wake up. 2:31 Come on, I know. 2:32 What the fuck was last, Advanced Scrapbooking or something? 2:33 I don't know what it was. 2:35 I don't know, I'm trying to entertain you people. 2:37 Listen, warning, who's on the web here? 2:39 Who's an Internet developer or coding master or whatever? 2:42 Okay great cuz there >> [LAUGH] 2:46 >> Okay you guys? 2:53 Okay, everybody just so we know what's going on here. 2:54 Our intentions today in every one of these talks, it's just clear the air. 2:57 What do you guys know about graphic design in your lives? 3:03 I mean look at this podium, man, look at this big podium. 3:05 What you know about coming to these events and making a living, 3:08 just kinda put it on hold or whatever. 3:12 I wanna win you over with some tales of my stupid little life, and 3:14 well, you signed off, but a pretty healthy defying of the fucking odds because 3:18 I shouldn't be up here, man, you know I just shouldn't be up here. 3:24 I have no credentials, google that shit, good luck. 3:27 No accolades, none, good luck on that one too. 3:29 I've never won an award, never tried for an award. 3:32 I don't have a book to sell. 3:34 Yet. 3:37 Yet. 3:40 And I usually don't wear pants, 3:40 so I got my $9 Target cut offs washed for the event, pretty cool. 3:42 How we got here. 3:47 How we got here, we're from Michigan, born in Detroit, Michigan, born in Detroit, 3:48 that's right. 3:53 Home of the MC5 where my mom and 3:53 dad were sort of long hair, hippie liberals, raising us. 3:55 My dad was a steel worker at Great Lakes Steel. 3:59 And 1977, they grew up in the city. 4:02 We go up to Northern Michigan to kind of go and reset in the woods, and 4:05 it's your basic, small town kind of American up bringing, mom and dad and 4:09 a lot of feathered hair and terrycloth and so on. 4:12 And growing up, riding bikes and 4:15 playing baseball and all the stuff you do in a small, little, tiny Midwestern town. 4:19 And that's cool and all until you're about 12. 4:23 And when you get to 12 there's a division between the cool kids and the rest of us. 4:25 You know what I'm talking about? 4:32 And in that little town, you're either in sports or you're not shit, right? 4:33 So listen, I tried my hand at basketball. 4:37 >> [LAUGH] >> Right? 4:39 That's right. 4:42 That's right. 4:43 That's right. Look at that little sweat stain. 4:44 In 1987 we go from Central Lake, Michigan to Traverse City, Michigan, where it's, 4:49 I don't know, about 50,000 people. 4:53 So, that means it's that many more options for us. 4:55 I'm a skateboarder in the summer, I'm a snowboarder in the winter, and 4:57 I'm into art and thinking for ourselves and punk rock music and 5:01 just all the cool shit in the world, right? 5:05 And as soon as I get out of high school, 91, 5:07 I go, two years at a community college get my degree done to placate my Mom and Dad. 5:09 And then we save all of our cash From dishwashing and shit and 5:14 we go to Oregon in 93, when we're young and wild. 5:18 I'm 19 years old, and we go all the way across the West 5:22 to go out to be snowboarders, when it matters, when you're young and wild. 5:25 And some, I talked to a lot of schools and stuff, and I'll just say, 5:28 anybody who's in the crowd who hasn't experienced 5:31 just fucking moving somewhere wild, go do it while you can. 5:35 That's one of my crowning achievements in my life was to turn my life upside down 5:38 with my buddies when the world is so big and still tastes so good, you know? 5:41 And we go out west and we snowboard all over the West and skateboard and 5:45 live like animals on no money. 5:50 But really had this incredible sort of experience. 5:52 The whole time I'm drawing and 5:55 I'm painting and I'm lettering futon covers and shit. 5:57 And basically did my first snowboard graphic, everything analog, for $300. 6:01 And it's that first taste of defying the odds 6:05 where I made just a little bit of cash, right? 6:08 So maybe I could do something with this stuff, right? 6:11 So I start going to Alaska in the summers because there's no way I'm gonna be able 6:14 to buy this big computer in 1994 or 5 or 6 or whatever it was. 6:17 So the summer in 96 I go up there. 6:21 I'm a dishwasher up in beautiful Anchorage. 6:23 Going up to Fairbanks and back everyday on this big train. 6:26 I'm a dishwasher. 6:29 And I do this for four summers up there, and that's how I got my first computer. 6:33 Or what they say, access to what we all get to do now, right? 6:37 If you look real close, in between, while I was in between shifts, 6:41 if you look real close someone put a mosquito on my lip while I was sleeping. 6:45 Yeah. 6:49 Four summers of this shit. 6:50 That's right, a lot of fun, right? 6:51 Yeah, laugh it up. 6:53 Okay, well, I go back down to Minnesota and I go to art school. 6:54 Now, I was told to go to New York City. 6:58 I was told to go to Los Angeles. 7:00 That's the cool people, right? 7:01 But I went to Minneapolis because as much as I had picked it, it picked me. 7:04 And I picked this incredible art school MCAD, so I got a scholarship there and 7:08 stuff, and there's, my heroes were from there. 7:12 Design heroes Chuck Anderson and stuff, but 7:15 also these crusty bands from the 80s that still aren't cool. 7:17 But The Replacements and stuff. 7:23 These great ghosts in that town. 7:25 And there I learned how to start designing logos, and taking one typeface. 7:26 Now, who remembers what was cool in 1998 with graphic design? 7:31 Remember all that scritchity scratchity David Carson bullshit that's all [SOUND] 7:34 fucking puke on a page and it falls in the corner and 7:38 that's called postmodern design, okay great. 7:41 I was into the grid, and I was made fun of for it. 7:43 Because there was an order, there was a sensibility to how things work, for 7:46 me and then everybody else, not just elite people who can go to fucking, 7:51 I don't know, whatever, design stuff, right? 7:56 So I was interested in this. 8:00 I also learned to screenprint and build stuff out of wood and weld, so it 8:01 was important to go to school to see if I could just wrap it up in the big leagues. 8:06 I get out of Minneapolis, and I go back to, throw it all away and 8:10 then go all the way down here to Del Taco, Del Vista, De Luna, I don't know what 8:14 the hell that was, Laguna Beach or some shit, to work for a snowboarding magazine. 8:20 I get down there and it was just rough. 8:24 But, I mean, it was the mag I web growing up. 8:25 But it's on the beach on California, which is beautiful, 8:27 but you're some sort of like filtered but not for me, and 8:30 I, we watched our mag, I did it for two years, watched the mag grow. 8:34 I get out of there in 2002, I go back to Oregon, and that's where I start my life, 8:37 where I've been in Oregon ever since. 8:41 So I got an incredible little job at this place called Cinco Design Office and 8:42 that's where that first taste where like, I'm in a cool town, I'm in a great job, 8:46 I get to work on Nixon watches, action sports stuff, it's great design projects. 8:50 But I'm also seeing the politics of even being a small, cool shop, which, were like 8:55 emails about emails and meetings about meetings and just wasting a lot of time. 9:01 We'd play ping pong all day, and then work a couple hours. 9:07 But you still kinda had to be there in the morning. 9:11 And it's not bad. 9:13 It's not their fault. 9:14 That's called being professional, but it freaked me out. 9:15 Cuz I could make more money after when I would get home at six or seven or eight or 9:18 nine cuz we'd work pretty late. 9:22 I could make more money at home and it tipped. 9:24 I made more money freelancing than I ever could at this cool job and 9:28 that's when I jumped out. 9:30 I quit my job, I put my month in, and I buy a little house on Sandy Boulevard. 9:33 I get an attack dog, Gary. 9:40 That's right. 9:42 That's right. 9:43 19 inches, seven pounds, 342 bucks. 9:44 I get little Gary, good investment. 9:49 And trick out the basement to my spec. 9:52 And this is where I got free, whatever you wanna call it. 9:54 I'm trying to make that dramatic, but that's where I got free because Up to this 9:58 point, we were told, I was lucky to have a design job. 10:02 But then you get in there and it's the cool job, and you're at odds with it. 10:06 And now, it's up to me to bring the jobs in. 10:09 And it was 2004, and it was a bit of a risk, but 10:12 I'm just here to kinda say here's proof, here's proof that I got away with it. 10:16 So if we could crank that shit all the way back up. 10:20 A little bit of multimedia to keep going here. 10:22 Here's proof of 84 items of bonafide graphic art. 10:24 Here we go. 10:27 [MUSIC] 10:28 And that's where. 11:59 Wait, here we go. 12:01 Here we go. 12:01 Interactive bit. 12:03 That's where, you know, I got away with it. 12:06 And in that last 11 years now, that little house I bought, 12:09 I paid that house off with graphic design. 12:12 My Volvo, to all my buddies from Sweden back there, that Volvo I bought, 12:16 oh it's beautiful. 12:19 I paid off that fucking Volvo. 12:21 My appendix. 12:23 I'm a survivor. 12:24 I paid that off. 12:25 I paid it off with graphic design, and 12:26 this summer I'm gonna pay my mom's house off with graphic design right? 12:28 >> [APPLAUSE] >> That's right. 12:32 Wait. There's no time. 12:34 I don't want to go into my head. 12:36 But that's what I'm trying to say is like I did that working with my buddies. 12:39 I did that working with things that were risky. 12:44 I did that working with things that tasted right first, Instead of going after, 12:46 now listen, they were turds, sure, cuz I'm from Michigan, and every time I would go 12:49 home to Michigan, see how hard some of my buddies had it, I would go 12:54 back out west and take every single job, because it's rougher back home. 12:58 You hear that? 13:02 There's an asshole convention going on over here. 13:05 Anyway, sorry. 13:07 But that's proof. 13:07 That's proof. 13:13 And it's as simple as this. 13:14 It's as simple as this. 13:15 I draw. 13:17 My dad taught me to draw. 13:19 Mom taught me to draw. 13:20 And little field notes, I made these things. 13:21 Whatever. But this is one dinner. 13:23 And I'm sketching these little things called Serious Electronics. 13:26 They want a cool little s. 13:29 They do special effects in LA. 13:31 But they wanted this cool little s and this is you know waiting for 13:32 the food to come. 13:35 This is how I worked, still this me four or five years ago. 13:36 Along the way there's little hiccups, sure, but, you know, this is how I do it. 13:40 It is pretty organic, it's pretty simple. 13:46 Alot of phone calls back and forth, and emails, and your basic back and 13:48 forth with the client and stuff. 13:51 That's how I start, and then of course, I jump into Illustrator. 13:52 But when you make this logo, it has to be right and perfect and 14:01 precise, exact amount of terrible, right? 14:06 And it takes some steps, it takes some steps. 14:10 But to the youngsters in the crowd, this is what your document should look like. 14:13 Vectors are free, all right? 14:16 And when you tune something, step back, you tune it again, 14:19 you tune it, option drag, option drag, option drag. 14:23 You refine, you refine, you refine, and 14:25 you can see this little sort of lineage of how you get to something you like, or 14:27 don't like, or at least along the way you have a record of what you've made. 14:32 And that's what your document should look like. 14:34 So when you make a, when you're lying to a company in Ohio, 14:37 that's kinda what your document might look like. 14:41 I don't know why I'm even saying this stuff but anyway. 14:43 Buy a hat. 14:46 Buy a hat. 14:47 Just broke another rule from the from the charter here, didn't I? 14:48 >> [LAUGH] >> Okay, well money versus no money. 14:51 What matters in the end? 14:55 If you look at your life, and you look at your life and 14:57 say I made lots of money that year, I didn't make any money that year. 14:58 It's like what matters? 15:02 And with 13 or 12 or whatever years it's been that I can look back on my own and 15:03 say that was great. 15:09 This is one of my favorites. 15:11 My buddy comes to me. 15:12 He's got this hotdog cart called Cobra Dogs. 15:13 And he comes to me. He says, man, I'm in trouble. 15:16 I took that G.I. Joe logo from 1986 and I have ketchup and 15:18 mustard dripping off it and shit. 15:23 And I sold it on sweatshirts and some kid bought. 15:25 It's kind of punk rock and he took it back to New Jersey. 15:28 And his dad's a power lawyer for Hasbro or something, you know, 15:30 and we get this stack of cease and desist shit back from these guys, 15:34 they're gonna litigate, and they're gonna sue him and all this kind of stuff. 15:38 My buddy is in tears, freaked out, and he comes to me. 15:42 Now he went to the cool guys in town, well we said if you ever need any help, 15:44 come to us, right. 15:48 And they're not gonna take this job. 15:49 There's no money. 15:51 There's no money. 15:51 So he comes to me. 15:52 And we start sketching, pretty serious and I make him a logo. 15:53 Now, there's no money. 15:57 I never make a penny off this. 15:58 But, what's interesting is I only have the time to go and 16:00 really trick out some of these corners and stuff and build. 16:02 His universe. 16:06 Because it's not about design or cool or money. 16:07 It's about love and, 16:11 you know, it's like rescuing your buddy with my little mouse finger. 16:12 And his world is sort of exploded into this thing where it's still small. 16:15 But its still going, you know? 16:19 And when you look back at our lives, eight years of this thing. 16:20 I look back at my life of 11 years of this thing. 16:25 I work for Nike and that's big in our town. 16:29 Everyone works for Nike and you kiss ass to keep those jobs coming. 16:32 Of course, you do. 16:35 You can have babies and stuff because of it, whatever. 16:36 But when I look back. 16:39 When I saw that thing come out for 360 in what, 2005, I wasn't even, 16:42 they didn't call me. 16:45 I was pinch hitting for this incredible little firm called Nemo. 16:46 And in the 25th hour, somehow my little letter form got through. 16:51 When you see that thing come out into the world, 16:57 you see how big they are because I saw it in Munich. 16:59 I saw it in Piccadilly Circus. 17:04 I saw it Times Square, and then I saw it Los Angeles over 17:06 the course of two weeks of traveling, and that's when you know how big it is. 17:08 You know what? 17:12 Everything was due the day before. 17:12 The whole time you were doing that project, 17:14 you're just on edge the whole time, freaked out and 17:17 the moment it's done, you don't hear shit until you see it explode. 17:19 But couple months later, it's gone and on to the next thing, you know what I mean? 17:23 It was just weird. 17:26 When I look back at this, I remember make it as mom happy and that one, 17:28 I still remember that, you know. 17:32 So just remembering your lives, your mouse finger and 17:34 how really impressive it is, that your mouse finger can help somebody. 17:37 And it might not be for the cash, it might just be for your buddy's band. 17:42 Or, I've been doing this little thing in Portland, and 17:46 I can't show it on here, but I'll go on a Friday, and go on Craigslist and listen. 17:49 A couple weeks ago, a guy didn't know how to sign a PDF. 17:54 You know it's tricky. 17:58 We know how to do this shit sure. 18:00 But I just said man, go on a napkin. 18:02 You know he's submitting paperwork digitally right, and draw your napkin, 18:04 iPhone it back to me, and I plop it in for him and send him the PDF of the signature. 18:09 And that's, he doesn't know that 18:13 he's messing with one of the greatest living graphic designers generation. 18:15 But everybody, you know, but he doesn't know that. 18:18 Because that's on a stupid Friday man. 18:20 Because here's the deal. 18:23 Monday through Friday, I work on the weekends too. 18:24 But listen, Monday through Friday, I throw away about a Fridays worth. 18:27 Just because people can say to me, go right go left go up, 18:30 let's go back to left. 18:35 You know, this kinda shit. 18:36 At the end of that little turd, I get a paycheck. 18:38 And that's cool man, it's called business. 18:41 But what if I'm doing less and 18:44 less of that shit, where they can push me around that way. 18:46 I'm a good midwesterner and I will work until they love it. 18:49 But I'm throwing away a week. 18:54 A month doing that shit. 18:56 So on Fridays, I've just been kinda helping people. 18:58 They won't even know it, and think about that in your lives and 19:00 how that can affect people. 19:05 Just think about that a little bit, 19:06 because I don't think it's all about just trying to make rent. 19:07 You can invent your life. 19:12 You can invent your life, I. 19:13 I'm trying and we did a little thing called field notes here. 19:14 And thanks for all the shout outs over, I mean, I heard it floating around this, 19:17 the couple of days I've been here, thank you. 19:21 These are just little memo books that I made because from the super highway, from 19:23 Michigan back to Portland and vice versa, I've been collecting these little for 19:28 the go, from the junk draws, and antique malls and stuff, because. 19:32 This was the currency of how some old-timer would keep track of their farm. 19:34 Or the wife who kept track of 25 cent coffee. 19:39 Those ghosts are inside these things. 19:43 Beautiful handwriting. 19:46 So I've been playing with these things for years and collected 800 of them or 19:47 something. 19:51 And made my own, called field notes. 19:52 And it started by just building my own books and I would screen print on books or 19:55 Did my first little run in 2004. 19:59 2000 books, 2000 bucks. 20:01 And had a pile of these and thought that's enough for a long time. 20:03 Give them out to my buddies. 20:06 But I gave out a stack to Jim Coudal, and Jim's this incredible entrepreneur and 20:08 designer and just incredible guy out of Chicago. 20:13 And Jim freaked out when saw it. 20:15 And he saw something and 20:17 this thing you what eight years later Is like a real thing. 20:18 We have exhausted the entire French paper line which is just incredible from 20:23 Niles Michigan Jerry and the gang. 20:26 We're putting dots on a map. 20:30 And every dollar that we make from this funny little project, it is ours. 20:32 It's not a lot, it's not a lot. 20:37 But it takes some good because it comes from a place of design for 20:39 me for my buddies for you by us. 20:44 By us, there is zero compromise and every time you get to make a leather pouch or 20:46 we get to choose to make these things in Brooklyn we get to choose to make have 20:51 these staples come from up state New York You know, all the weirdo project. 20:55 We may refer for every single state even Arkansas. 21:00 Okay? 21:02 And it's just been incredible that this idea that like 21:03 we're getting free, you know. 21:08 We're getting free to be able to make fun things and 21:10 I'm just here to kinda really say thank you to whoever bought this over the years. 21:13 Cuz the numbers are growing and 21:18 there is 13 people now including myself in the organization of Chicago. 21:19 To where when I make my little weirdo rouge additions. 21:25 Because listen, Jim has a beautiful game plan and we can pick him up, 21:29 give him a subscription service and it comes out every quarter. 21:32 We have a collector culture that is insane. 21:35 Now you can buy field notes from seven years ago that are $500 for 21:39 a sealed three-pack on Ebay. 21:42 That's our world now. 21:45 It's very weird. 21:46 But when I make my weird ones now, I made 1750 of these sets and 21:47 I was gonna sell them on my little pop-up I store I had back in November. 21:51 And when you make 1,750 of these things and 21:55 put this up on a Friday at 2 PM on my little crusty little website. 21:57 Hit go or whatever, refresh the thing. 22:02 They were watching. 22:04 I sold 1,400 sets in three hours. 22:06 It just went ding, ding, ding, ding, ding in my PayPal. 22:09 That's the world that we're up against now and I'm just here to say thank you, but 22:11 in my life, that's not our fulfillment service that Jim built for 22:15 ourselves back in Chicago. 22:19 That's me and Lee making this stuff get out the door. 22:21 So we're shipping 140 things a night, stamps and shit. 22:24 And like. 22:29 Every night to the post office for ten days. 22:30 That's just incredible. 22:33 Our latest one that just came out today and yesterday is kind of a Fathers Day 22:34 deal where we do six books that go into a little slip case all about home repair and 22:38 stuff and comes in this little case. 22:42 I don't even know how to talk about it. 22:45 I just can't wait to see them, you know. 22:47 We helped launch a new French paper line. 22:49 But I just wanna say and I've been listening to guys do business out there, 22:51 I'm listening to guys- the open mic new ideas and new things, 22:55 you guys understand that stuff, you guys are watching people explode around you and 22:59 have incredible things that become viable business. 23:02 Just don't forget that you can invent your life because what hurts me the most is 23:06 when I get that job. 23:09 From the guy who says, you want you to do a logo for us. 23:11 And I say, sure, sure, sure. 23:13 And they say put a logo on this thing and I say, okay. 23:15 Here's my price. 23:18 Here's my rate and the guy says, we're in a down economy. 23:20 And every time, every time and I'll say, all right. 23:24 But it's due yesterday, but I compromise. 23:27 And I do the job, and I follow it through. 23:31 And then about two weeks later I see that guy in a Range Rover. 23:34 That shit hurts, you know? 23:38 When we make our money it's ours, it's ours. 23:40 It goes right back into this thing. 23:43 And I can probably say about four years ago, five years ago, 23:44 I got to take my mom and dad to a car lot. 23:47 And just say, whatever one you want. 23:49 I mean it was a Saturn lot, granted. 23:51 >> [LAUGH] >> But, everyone having, 23:54 you having a good time? 23:59 Just checking with the front row, here. 24:00 Show a little life, okay? 24:02 >> [APPLAUSE] >> Okay, okay, just kidding. 24:03 Okay, okay. 24:05 Thank you. 24:06 Okay you guys. 24:07 Get out there and get dirty. 24:08 What do people do for fun in Vegas? 24:09 What do people do for fun in wherever the hell everywhere was from? 24:11 I don't know what they do for fun, go wine tasting and shit? 24:15 Who cares? 24:18 I go junking. 24:18 That's what I do. I don't have a lot of free time but 24:19 I go junking and it's I go to places like this, 24:21 you know, ooh, looking for treasures, right, right, right? 24:24 Ooh, oh man, you know, ooh, that's someone's grandpa. 24:28 Oh man. 24:34 Whoa man. 24:35 "Merica, you know. 24:38 Digging in drawers and going to estate sales and antique malls and yard sales. 24:44 Who here has been to a storage unit blow out? 24:50 Like someone dies, they break the lock, they lift the thing up. 24:55 I know it's on TV and shit but I've been to those things and they are surreal. 24:59 I know about the heroes. 25:02 Of design. 25:03 Sure,The pillars, I know. 25:04 But I'm way more into this. 25:07 These guys that you've never heard of, you know. 25:09 You've never heard of that were making incredible work, 25:12 they don't have a book written about them. 25:14 I've been taking photos of these little ghosts for 15, 20 years. 25:15 Of this kinda stuff. 25:21 This is one afternoon, I'm gonna show you guys some stuff. 25:22 This is one afternoon, four or five years ago, 25:24 on the world's longest yard sale, middle of nowhere, digging through American Junk. 25:26 And the beauty that you see in one afternoon is just 25:32 staggering to me because it reminds you that you can use one color affectively. 25:35 Can use two color and have the whole world at your fingertips. 25:40 And we're in this world where there's a million typefaces and a million things and 25:43 a million designs and a million reasons that it was due yesterday, 25:47 and then it's printed on some piece of shit you throw away, or 25:50 just an e-mail that clutters your inbox. 25:53 What is going on with the e-mail? 25:56 That's a side note. 25:58 What in the fuck is going on with e-mail these days? 25:59 I spend more time I like to call it picking flash out of pepper. 26:03 Just cleaning emails out of my inbox because someone sent 26:06 something in the morning and they're just checking back to see if I got that shit. 26:11 I've got every fucking email since 1994. 26:15 Some kind of mind spring account or something. 26:18 I don't know what the hell it was. 26:21 I've got every one. 26:22 That's just a side not but anyway this stuff is incredible. 26:23 Don't forget about it. 26:30 Let's get something really clear for all the grad students who are gonna come and 26:31 connect me to a bunch of weird bullshit. 26:34 I don't wanna go back to 1950, no, no, no, no, no. 26:36 My buddies who don't look like me couldn't do the same shit. 26:38 Fuck that America. 26:41 Okay? There, that's as clear as I can be. 26:43 But there's something about this that we've lost. 26:45 Illustrator will not show you the power of how you can connect the line through 26:50 suggestion. 26:54 See on the chin of the little red devil, each of these guys, beautiful right now, 26:55 but those are the size of about the top of a pencil in real life. 26:59 So just think about that. 27:05 Just think about this stuff, 27:06 you know if it's not your thing, what could be your thing are color palettes. 27:07 What could be your thing is just the typography. 27:11 What could be your thing is just how something rests on a page or 27:13 a crusty little box, you know? 27:16 Don't let it die because when I go to those estate sales and 27:19 I take a shoe box of stuff to Phyllis, and she just kinda says just take it. 27:21 There's no value. 27:25 But the rest of that house, after it's picked apart by all these 27:27 hipster parasites and middle aged fidgets looking for glassware and 27:30 Thomas Kinkade paintings and shit, where's the rest of that going? 27:33 It goes to a landfill. 27:37 That's America. 27:39 So just think about this out in the world and share it. 27:40 Share it on your Instagrizz. 27:43 What do people use their Instagram for? 27:44 Coffee pictures, right? 27:47 Yeah. >> [LAUGH] 27:49 >> Oh boy, yeah. 27:50 You don't know what I'm talking about, huh? 27:51 With the leaf. 27:54 Yeah, okay, right right. 27:54 There's an ampersand epidemic sweeping across the nation. 27:56 You know what I'm talking about. 28:00 I'm just here to say I'm warning you. 28:02 Portland, Oregon is basically been ruined with this bullshit. 28:04 I'm just warning you. 28:08 These are some of my favorites from my travels. 28:08 These guys are pretty cool. 28:10 They're called Numb & Nut. 28:12 And they're pretty good. 28:15 Fart & Waft out of Portland, Oregon. 28:17 They're going pretty big this next year. 28:19 They're pretty good. 28:20 These are some buddies that have a pretty lackluster big and tall section. 28:21 They're called Chafe & Scratch, out of Brooklyn. 28:25 And then these guys were from Kansas. 28:30 They're nautical themed, they're called Drown & Perish. 28:32 All this work actually turns out it was done by a bunch of guys in Portland. 28:36 With the cool mustaches and all that, 28:41 some switchblade on the neck, they're called Just About Bankrupt. 28:42 Cool arrow logo. 28:47 Sorry. Okay, can we turn the lights off? 28:49 Can we turn the lights off? 28:51 Is that even, let's turn them all the way off, 28:51 cuz now we've been talking about some real dumb shit, haven't we? 28:53 We've been talking about I mean, hey you paid for this. 28:57 [LAUGH] You know? 28:59 For the money you're paying hey. 29:00 Right this very second, right this very second right now, some little lady, 29:04 from Missouri is hitting a jackpot three casinos over from us okay? 29:09 But right this very second, 29:15 right now we are floating on a rock in the middle of who the hell knows. 29:17 Okay? That's actually real. 29:24 It's science, I know that's tricky. 29:26 But what holds this up? 29:30 What holds this in that space? 29:31 What forces, you know. 29:33 And when my little sister had a baby, little Oliver, my nephew, 29:36 that day that he was born it was this beautiful convergence of blood and 29:41 flesh and hair and shit and whatever else made this beautiful little boy and 29:47 when I held him, he reminded me of this. 29:53 He reminded me of this and I forgot. 29:56 I'd been worried about junk and Logos and mortgages and shit. 29:58 And that little boy reminded me that right this very second, 30:03 it's what, 400 miles to LA or 300 miles to LA. 30:07 And then the other way, it's 300 miles to Phoenix or something. 30:11 And then if you go 300 million miles that way, that's real. 30:14 And I just kinda want you guys to just get a little bit cosmic. 30:20 Just don't forget that we have the staggering insignificance of what we are. 30:24 How lucky we are to be alive, to be human, breathing that far from our star. 30:31 And just go and get a little Neil DeGrasse Tyson on this shit, if you will. 30:38 One of the greatest, one of our greats, and 30:41 just go look at how small and tiny we are. 30:44 And then think about this shit in between the next Ruby on Rails seminar, 30:47 or whatever the hell you guys got going. 30:52 I don't know, I'm trying to come, I'm spit-balling right now. 30:55 But just think about this, does the universe have an edge? 30:58 You're fucking speed of light and you're just [SOUND]. 31:03 Does it have an edge? 31:07 No, I mean, that's enough. 31:08 That doesn't freak anybody out here? 31:09 >> [LAUGH] >> Oh, you got it all figured out, 31:11 Future Live Insights, whatever the fuck. 31:14 Okay, okay, okay, okay. 31:16 Okay, okay, okay, okay, okay. 31:17 I made a logo for the sun. 31:24 No brief, might as well just kinda go big. 31:25 >> [LAUGH] >> Worked for Target, that was cool, 31:28 some stuff for Target. 31:32 I got to be in a Vans video where I got to show all my work all over the place. 31:34 And did anyone see the Vans video? 31:38 Okay, well, go check it out. 31:41 Yes, yes, thank you. 31:42 Well, that was really cool. 31:44 I got to do one of the first LGBTA cards for Target. 31:46 So when you check out now, this is one of your digital options. 31:49 Cuz shit's changing, man, so which side of history are you gonna be on? 31:52 So that's pretty, that's dedicated to my uncle Terry and my uncle John, and 31:56 their beautiful Diana Ross record collection. 31:59 Yes it is, yes it is, yes it is. 32:01 >> [APPLAUSE] >> Stuff from my buddy's beer company, and 32:05 the record for the Old 97's. 32:08 I made a poster with all my logos on it. 32:09 I went to Lancaster, Pennsylvania. 32:11 Fuck, I gotta get going. 32:14 I made a card series, I made new thick lines posters. 32:15 We got to have a pop-up store. 32:22 That's what it looked like in the comp. 32:23 That's what it looked like real. 32:26 Had the world's biggest Field Note section, it was incredible. 32:27 Just did this thing for Adobe at the HOW Conference, 32:30 where we had like 3,000 of these printed or whatever the hell it was. 32:32 I'm gonna be on the cover of the new HOW magazine, 32:36 coming out this summer or in the fall or whatever, which is insane. 32:38 Did anyone see the Lynda video? 32:41 The Lynda video went crazy, and I had a little kid when we went to Berlin, 32:43 who stopped me when we were in the Portland airport. 32:47 And he came up to me and he said, are you Aaron Draplin? 32:50 And I said, yeah! 32:53 He saw the Lynda video. 32:54 So I got a personal trainer, party's over. 32:55 So to my bigger brethren in the crowd, party's over, fellas. 33:00 We got to get our shit together and get moving. 33:03 Okay, okay, okay. 33:04 Ooh, guess who got a book deal? 33:05 >> [APPLAUSE] >> That's right, that's right. 33:09 Okay, I know I gotta go. 33:12 We're putting dots on a map, I've been everywhere in this tour. 33:14 This show will go on, I have been everywhere. 33:16 I think I'm up to 180 shows or something. 33:18 Next week is Bellingham, next week is Seattle. 33:21 Next two weeks is, I just signed four dates. 33:25 In Brisbane, Melbourne, and two in Sydney, I think it is. 33:28 I made a tour t-shirt, I'm ripping Gary in half. 33:31 >> [LAUGH] >> This in your town, 33:34 do we have time to keep? 33:37 Oh, what the hell. 33:39 Okay, People I've Met or Eyeballed in Airports and What Not. 33:39 Okay, it's a new section. 33:44 Okay, okay, okay, Marc Maron. 33:46 Yeah, yeah, Marc Maron. 33:50 The Catfish guys. 33:52 >> [LAUGH] >> They're from Michigan. 33:54 >> Joey from Calexico, kinda close to here. 33:57 My favorite band from Tuscon, look it up. 33:59 Chip Kidd, right, all right. 34:02 Chris Ware, you guys know Chris Ware from Acme Novelty company? 34:06 So weird, so weird, but- >> [LAUGH] 34:09 >> You know Hodgman. 34:11 >> [APPLAUSE] >> Yeah, Hodgman, 34:14 he's a big fan of Field Notes. 34:15 And Jay Mascis came to the pop-up store. 34:17 That was cool, Jay Mascis and his guitar tech. 34:19 Oh, another buddy of mine, Kip from Napoleon Dynamite. 34:22 >> [LAUGH] >> Look how big my 34:28 head is compared to his. 34:32 >> [LAUGH] >> And then I'm in Minneapolis. 34:34 And I'm going from Detroit to Minneapolis, and Minneapolis to Des Moines. 34:39 Cuz I've got my merch table and on my talk, and 34:41 I'm gonna go speak to you guys in Des Moines. 34:43 And I look over, and guess who I see. 34:46 Guess who I see, I see Gene Simmons. 34:49 But wait, wait, wait, wait. 34:52 Hold it, hold it, wait, wait. 34:54 I fucking, this was one week after he made that comment about depression. 34:56 Do you guys know what I'm talking about? 35:00 Where he said, you guys might as well just kill yourselves and get it over with. 35:01 That guy. 35:04 I have buddies who suffer from that shit, family members. 35:04 And he said that shit, and I'm standing there. 35:07 There he is, Mr. KISS, and I just kinda got bummed. 35:08 But just so you guys know who you're fucking with, I'm a Delta Diamond Flier. 35:12 And that day I got the upgrade, so I go on in front of him and I check out. 35:14 And as you walk past him, his hair is dyed. 35:18 >> [LAUGH] >> But I get on the plane, 35:20 we go to Des Moines. 35:22 We get off in Des Moines. 35:24 KISS is playing the Dipshit Dome or whatever. 35:25 And I'm playing some AdFed or whatever. 35:27 And I gotta go to Baggage Claim, and I'm watching him. 35:30 He wouldn't shake anyone's hand. 35:32 He was just walking with his phone and his glasses on. 35:34 He wouldn't shake anyone's hand. 35:36 He was stopping for the ladies a little bit and hamming it up, but I'm watching. 35:37 And I remember this one kinda 54-year-old guy who kinda came up for the handshake. 35:41 And kinda just got a fist bump. 35:45 But if you're 54-years-old and you're seeing Gene Simmons, 35:47 that's like the summer of '77 when they ruled the world. 35:51 And he didn't shake his hand, and that pissed me off. 35:55 So I get to the Baggage Claim, I get all my merch and all my shit. 35:58 And I'm walking out of the Baggage Claim. 36:02 He's about me-to-you, Stacy, and I stop and I yell. 36:03 Holy shit, Ted Nugent! 36:06 >> [LAUGH] >> But 36:08 who cares about Gene Simmons, cuz I met Richard Simmons! 36:14 >> [APPLAUSE] >> Okay, I love my mom, 36:18 I love my dad, my family, Leigh, Gary. 36:22 My Oliver, look how beautiful he is. 36:27 And even my buddy Dale. 36:29 Jesus, face of a pit bull, heart of a lion. 36:31 I love America, I love The Man. 36:33 I love autumn, guitars, records, ghost signs. 36:35 Sweatpants, man, I love sweatpants. 36:37 Futura Bold, old signs. 36:40 Favorite logo of all time, Legos. 36:42 The Flaming Lips from Oklahoma City is my favorite band still. 36:44 They're getting weird, but I've been listening to those guys for 25 years and 36:47 love that shit. 36:51 This shit's just six months ago, saying thanks to Wayne. 36:51 Things I hate, number one, special Detroit editions. 36:55 Number one, Kid Rock. 36:59 >> [LAUGH] >> It's not even funny, 37:02 it's not even funny. 37:06 Do what you can to bring down Kid Rock, everybody. 37:07 >> [LAUGH] >> Do what you can. 37:10 I don't like sandals at a wedding. 37:11 >> [LAUGH] >> It's not eclectic, come on, 37:13 have a little respect for your grandparents. 37:16 Bad signage, prime mark abuse. 37:18 Don't get me going, don't get me going. 37:21 Stacked food, [SOUND] this guy. 37:23 That turd, making way more than us. 37:31 Can't get that shit right, I hate that guy. 37:34 But man, this guy. 37:36 >> [LAUGH] >> And then, I'm in San Francisco. 37:39 And I come down the thing, and the guy's holding my name. 37:45 And I go, whoa man, let me get a photo. 37:47 And I'm like, hey man, nice to meet you. 37:48 And I'm like, let me get my bags. 37:50 He goes sir, I'll get your bags, no, no, no. 37:51 So I look over and I see this. 37:53 >> [LAUGH] >> And I just kinda go [SOUND]? 37:56 So I go to the kid, I go really? 37:59 And he goes, I know, right? 38:02 >> [LAUGH] >> So we get the bags, we get the shit. 38:04 We go out to curb, we waiting and waiting. 38:08 And I go back running in, and I'm late. 38:10 And guess who I see coming? 38:12 There he is, and I just fucking stop him. 38:14 I say hey, you're a big part of my multimedia presentation. 38:18 I talk about you all over the nation, could I get a photo? 38:22 That's what he got, so anyway. 38:24 >> [LAUGH] >> Flavortown, everybody! 38:25 >> [LAUGH] >> That's right, 38:27 there I am pinching him before I leave. 38:28 >> [LAUGH] >> But okay, okay, enough. 38:29 Work hard and love your life, and love this shit. 38:33 And love being a, who's going gambling tonight? 38:36 How weird is that, right? 38:39 This conference, these people, the food. 38:42 It's just love your, we're lucky to be here. 38:44 You can try in Portland, Oregon, but you gotta work. 38:48 And remember to work hard and save your money, and be frugal and get ahead. 38:52 Pay off your school loans, pay off your life, pay off your bills. 38:56 That was great advice from my dad. 39:00 Say yes, a little more than you say no. 39:05 This is from my girl Leigh, we are good at saying no. 39:06 If it's not the right price, 39:10 if it's not the right timing, or whatever the hell you wanna call it. 39:12 But I'm learning to say yes, because it'll get the client out the door quicker. 39:15 If they wanna make a lemon, that's on them. 39:18 Do good work for good people, you guys. 39:21 99 out of 100, I got to work with my buddies. 39:24 And I love the process, and I love the whole mess. 39:27 This exists, fight for it and cherish it, understand when you have it. 39:30 So yeah, we're on Twitter, we're on Instagrizz, give us a shout. 39:37 No shit about coffee, or cats, or fucking sports, okay? 39:40 We got a merch table, I'm not afraid of the hard sell. 39:45 Thank you, Future peoples. 39:48 Thank you. >> [APPLAUSE] 39:49 [MUSIC] 39:54
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