Bummer! This is just a preview. You need to be signed in with a Pro account to view the entire video.
Keynote - The Creativity (R)evolution41:35 with Denise Jacobs
There's a movement brewing built upon leveraging the transformative power of creativity to help us work and create better so that we can produce work infused with meaning. Discover how by knowing your Why, instilling tiny habits to cultivate your creative spark, and finally, fomenting creative collaboration based on the tenets of improv and open spaces, you can take the spark of Creativity (R)Evolution and use it as the impetus to push you, your teams, and your companies to create Betterness.
This morning, I wanna talk to you guys about something different. 0:00 So, at this conference, and, you know, most web design conferences, 0:03 we focus on, you know, coding techniques. 0:09 Kind of the latest thing. 0:13 I went to Val's talk yesterday, and she was talking about all of the awesome 0:16 things in CSS animation, and, like, actually live coded. 0:20 If you guys didn't see that, it was pretty amazing. 0:23 She was like, and we're gonna make it do this, we're gonna make it do that. 0:25 And Joe talked about psychology of the perfect design and Joe 0:29 the other Joe talked about like designing with for motion and, and things like that. 0:35 Designing with people in mind. 0:42 And I'm going to talk about something that's a little different but 0:43 something that kind of underlies I think everything we do, and 0:47 that is creativity, kind of my personal favorite thing to talk about. 0:50 And I wanna talk about, actually, 0:56 part of the reason I like doing this is, I have been having a really awesome time. 0:58 Have you guys ever had like those really awesome moments in your life. 1:03 So I'm having one of those really awesome moments in my life right now and I so 1:06 I'm always like woo, I just feel like this all the time, 1:08 Rachel you can like do a little sketch of that. 1:11 She did a sketch of that one day. 1:14 I wish I could, I should have thought to put that up. 1:15 I'll show you guys maybe later. 1:18 I'm Denise Jacobs. 1:19 If you guys are going to tweet I'm Denise Jacobs, where, @fowd. 1:21 Also #fowd and if you want to use the hashtag for this, 1:24 it's creativityrevolution. 1:28 So, and then if you wanna get the slides, I actually did a rare thing, 1:30 where I actually uploaded them to slideshare already. 1:34 So if you do want the slides later, 1:37 you can go to bit.ly/fowdnyc-cr for Creativity Revolution. 1:39 So, you all ready to get down and do this? 1:45 Woo, yes. 1:48 That's what I'm talking about. 1:48 Thank you, the yeah person. 1:50 I love that. 1:51 Okay, so let me start this off and 1:53 talk about when one doesn't necessarily equal one. 1:55 So let's go back. 1:59 We're gonna go and travel back in time. 2:02 About 100,000 to 30 million years ago. 2:04 So, you can imagine in your mind's eye, 2:11 in the waters that would later become the Pacific Ocean, 2:14 a small little coral polyp is swimming and swimming and swimming. 2:18 And he's kind of looking for a place to set down shop. 2:22 Finds a rock, sets down, and starts building a calcium carbonate 2:26 structure around itself to live in. 2:32 And then, you can imagine that, as coral polyps do, another one came and 2:35 said, oh, great. 2:40 This is another one. 2:40 I'll just set up next to you and I'll set myself up and another one and another one. 2:41 Well, eventually these colonies 2:46 started by this one single polyp became a colony and the colony became an island. 2:51 And the island ended up being visited quite a few years 2:56 later in 1831 by Charles Darwin, who found the island, came to it to discover. 3:01 And, you know, document and 3:07 look at all of the wonderful wildlife that was part of the Galapagos Islands, right? 3:09 Darwin's studies at that island at that time were the foundation for his theory 3:15 of evolution that kind of rocked the world of science several years later after that. 3:21 But it all started, I would argue, 3:26 with that one coral polyp was what made it really all happen. 3:28 Next let's go far. 3:33 Like, kind of come more in time a little closer in time to the, 3:35 where we are now but not entirely. 3:39 So in 1962, on January 30th, a little 3:42 girl in Africa started laughing uncontrollably. 3:47 She lived near what is now kind of Tanzania, near Lake Victoria. 3:52 She started laughing uncontrollably, and she had some friends with her. 3:59 And her second friend started laughing uncontrollably as well. 4:02 And then the third one started laughing uncontrollably. 4:06 They couldn't stop laughing for some unknown reason. 4:09 They went to school and their laughter spread 4:14 to 95 of the 159 students in that school. 4:17 And then the effects actually lasted for several hours up to 16 days in some cases. 4:22 This actually became an epidemic. 4:30 The students were sent home, the school was closed. 4:32 But this laughing, the laughter spread to other villages, nearby villages and 4:35 within five months over 217 people were affected by this. 4:41 Other schools were closed down, 4:47 14 schools in fact were closed down, and 1,000 people total were affected. 4:49 This started with one little girl laughing, okay? 4:56 And then finally, let's go up to 2005, in my own life. 4:59 Where I went to conference, my very first web conference which was Web Visions, 5:07 in Portland, Oregon and I went to go and meet this woman, Molly Holzschlag, 5:12 who you guys, are you guys familiar with Molly Holzschlag? 5:17 Yeah, let's give it up, a hand for Molly, cuz Molly is awesome. 5:20 [APPLAUSE]. 5:24 So Molly is kind of like, I like to think of her as the fairy godmother of the Web, 5:24 of Web design. 5:28 Just like, Jeffrey Zelbman is, like, the, the godfather of soul of Web design. 5:29 So, like, like, Molly's like the fairy godmother. 5:34 And so, I went to go see Molly Holtzschlag speak, 5:37 because I had been teaching Web design at Seattle Central Community College, 5:41 I'd been using her books to teach from, and I really admired her work. 5:45 And I went and I sat down in an audience just like you guys. 5:49 And I sat there and I watched her up on the stage and I had this moment where I 5:53 realized that she and I were so much more similar than I'd thought. 5:57 That, I thought that she was this big authority and knew all of these things and 6:04 when I saw her speak, I realized that we talked about the same thing, 6:09 we had really similar styles of talking. 6:12 And that, the gulf between her and myself, was like, so much smaller than I thought, 6:15 and that if I wanted to do what she's doing I actually could, and 6:21 that was within my grasp. 6:24 Long story short, we ended up becoming friends, I hung out with her at her 6:26 house in Tucson, and she was like, you need to come to South By Southwest. 6:30 Quit playing, come and I will introduce you to all of my friends. 6:34 I went to South by Southwest I almost didn't go. 6:39 And Meeting Molly I can tell you right now changed my life. 6:41 I would not be standing here on this stage talking to you, had I not met her. 6:47 Her affect on my life was like. 6:53 I can't even explain it but basically one person 6:56 can affect your life profoundly and have ya, have it change what you're doing and 7:00 change the course of your direction of your life. 7:05 So here we are today at the present 7:07 at this conference kind of trying to divine the future of web design right? 7:11 I feel like, as a matter of fact, not even what I feel like, you guys tell me, 7:16 why do you come to conferences, anybody. 7:21 Wake up! Good morning! 7:25 >> [LAUGH]. >> Why do you come for con to conferences? 7:26 Somebody tell me. 7:28 If you don't tell me I'm gonna. 7:29 Yes, thank you! 7:30 >> To connect with other people and network. 7:31 >> Awesome. 7:35 Awesome. So, to connect with other people, 7:36 basically, to network. 7:38 But to connect with other people, kinda find your tribe, in a way, right? 7:39 What else? 7:42 >> Inspiration. >> Inspiration. 7:44 Yes? 7:45 >> What he said. 7:46 What else? 7:47 Did I see somebody in the back? 7:48 Anybody else? 7:49 >> Learn. Learn! 7:50 Great. 7:52 So everything that you guys said, I would say and 7:52 I'm gonna kinda like, change the wording a little bit. 7:56 But kind of you want to change the way you think, the inspiration, 7:59 you want to learn something new right? 8:02 You want to change the way you work, you come and you get new skills and 8:04 new pieces of information that might affect what you do on a daily basis. 8:08 And you also, 8:12 I would argue too that you wanna infuse your work with a sense of meaning, right? 8:14 You want this to have like more import than just, you know, coming and, 8:17 you know, gotta make the donuts. 8:21 So when you come to a conference, ideas are sparked, right? 8:23 You've got this great like connection there. 8:27 You meet new people, you make connections with people kind of socially, and 8:31 you have this kind of euphoria I think in a way a lot of times, 8:35 when the conference is really good afterwards. 8:38 You're just like, oh my god, I'm so inspired, I'm so fired up, 8:41 I'm ready to go, but then what's ends up happening slowly over time 8:46 is that initial euphoria ends up being replaced by old habits, right? 8:51 You end up going right back into the place. 8:57 You're like, god that idea was great. 8:59 What was that thing Joe was talking about, evoking in? 9:01 I don't remember. 9:04 Right? 9:06 So here's a question. 9:06 How do you incorporate that? 9:08 How do you get that inspiration, that, the connections, all that stuff? 9:09 How do you kind of incorporate that into your life? 9:13 I like to think of course, 9:15 because I'm biased, that it is by focusing on creativity. 9:17 And creativity is incredibly important. 9:20 I don't know if you guys have seen that Time magazine did a poll either early, 9:23 I think it was last year actually. 9:28 And in this poll, people said, 94% of people, 9:30 asked, said that creativity was the, the, the skill or 9:34 the quality that they valued the most in other people. 9:39 And the people that they worked with, it wasn't that they were compassionate or 9:44 intelligent or funny or ambitious, it was that they were creative. 9:48 That's what they really valued. 9:52 It's super important. 9:53 But I feel like our relationship to creativity is not kind 9:54 of up to snuff, right. 9:59 It is not where we need it to be to actually make 10:01 really profound changes cuz creativity is very powerful. 10:04 I feel like we need a revolution, a different way 10:08 of being in the world with our own creativity and the creativity of others. 10:11 And I want to personally kind of instigate this movement, 10:16 The Creativity Revolution, and I see every conference just like we are now, 10:19 because we have this kind of critical mass of people. 10:24 Because we come to be inspired, because we come to learn, because we come to connect. 10:28 That every gathering, even if it's not just a conference, even if it's a meet-up, 10:33 even if it's just a social meeting that, that is an opportunity for 10:36 us to have, to change this relationship and 10:40 to kinda spark something that will go beyond ourselves. 10:43 So how do you do this? 10:47 It is really simple. 10:50 We want you, I want you to do one thing on two levels. 10:51 First the thing that you do is you nurture the creative spark. 10:55 The two levels are on the personal level, and on the social level. 10:58 So, the personal level is to be your own brilliance, 11:04 the social level is to create a culture of creative collaboration around you. 11:06 Now. 11:12 I'm gonna give you some little kind of, under, kind of tones here. 11:14 So, part of what we need to do though 11:18 is kind of understand some of this terminology. 11:21 In terms of creative spark, 11:24 what do you think I'm talking about when I talk about the creative spark. 11:26 Somebody throw me some an, something out. 11:29 You guys are like, I have to actually participate in the morning? 11:31 Girl, please. 11:33 Just talk. 11:34 No. [LAUGH]. 11:35 [LAUGH] No. 11:37 So creative spark. 11:39 What comes to mind? 11:40 >> Spark of genius. 11:42 >> Spark of genius. 11:43 Great. What else? 11:44 >> Something that changes your mind. 11:44 >> Something that changes your mind. 11:46 What else? Like how do you feel when you're 11:49 in kind of a creative mode? 11:51 What does it feel like? 11:52 What does it, like, oh. 11:53 What's going on? 11:54 >> No limits. >> No limits. 11:56 Great what else? 11:56 >> Anything's possible. >> Anything's possible. 11:58 So, all of that stuff totally accurate and I would like to think 12:00 that in a lot of ways, like I said it's something that everything has and 12:04 I feel like it's that animating force that we have inside of us. 12:09 That thing inside of us, that, that. 12:12 Energy that compels us to create something. 12:15 Right? 12:18 Some way, in some form, at every moment, we are pushed, somehow, 12:19 to create something. 12:23 And that could be a design, that could be an app, that could be a company, 12:25 that could be a child. 12:28 That could be just bringing an idea into the, into the world. 12:29 Right? 12:33 But we are pushed, somehow, to create. 12:34 Now this like I said is so 12:37 important to me that it's actually made me change directions for what I'm doing. 12:39 Like you said I wrote the CSS detective guide and that was great. 12:43 And I was like all up in the like, web design, front end development sauce. 12:46 And then when I finished my book I was like wait a minute. 12:51 The thing that feels so good is not necessarily creating a website per say, 12:54 but is creating period. 12:59 Because when I create a book, or when I create a website, or 13:01 when I create an event, or when I create an idea something, all of that. 13:04 The thing that is the thing that is amazing about it is that feeling I get. 13:09 And that's what made me become, decide to become a creativity evangelist. 13:13 And also found my own company, the creative dose. 13:17 Where we do creativity and innovation consulting. 13:20 So, that is creative spark. 13:23 Now second thought, second thing, is this kind of this idea of what I like to call, 13:27 or actually what is called betterness. 13:32 An idea that I got from my personal thought leader crush, Umair Haque, 13:34 who wrote a book called Betterness. 13:39 And the way he talks about betterness is, that, I love this, 13:41 that the sum total of human effort cannot just add up to more, but add up to better. 13:46 So betterness is basically creating value. 13:51 That makes people, communities, and societies as better off as possible. 13:54 And we have done so much work where it's like we're working to try to get a thing. 13:58 But let's try to actually make things better. 14:02 We actually have this huge amount of power as people who create what I like to call 14:04 digital entities. 14:09 And we can actually create things that push people to something better, right? 14:10 So this book, Betterness, totally recommended, totally cheap. 14:16 Buy it on Kindle. 14:19 It's $2.99. 14:20 It's a quick read, long essay. 14:22 But so, that's what Betterness is, this thing to try to make society, people, 14:24 everything push something to something better, not just more. 14:28 And then, finally, when I talk about revolution, you may have said, 14:32 like, I think she's got a typo with those parentheses. 14:35 I think there's a problem. 14:38 That's intentional. 14:39 I am talking about, just kind of like you know those islands, 14:41 those Galapagos Islands didn't show up overnight. 14:45 They happened slowly over time. 14:47 Slow building. 14:49 Same thing. 14:50 A lot of times when you want to make changes, 14:51 you don't make changes all at once. 14:53 You make them slowly over time. 14:55 And that's where this revolution, this revolution concept comes in. 14:58 So it's a revolution that comes from slow changes. 15:01 Made over time. 15:04 So, let's talk about our friend, our role model: the coral polyp. 15:05 Right, so the reason why I'm kind of started off with that story is because 15:11 the coral polyp is that thing. 15:15 That thing that makes some kind of environment. 15:17 Over time it starts off being really simple but 15:20 over time it makes this rich environment, this rich complex environment 15:23 that allows other species and other things to flourish in. 15:27 And that's kind of what we're shooting for. 15:30 Also creates new land forms. 15:33 And it just creates something really amazing and new. 15:34 Second thing. 15:38 Tiny habits. 15:40 So. 15:41 A lot of times people are just like, well, great. 15:42 I need to make a change. 15:43 How do I make changes. 15:45 If you do anything that's studies how habits are formed, habits are not 15:46 formed by making, has anybody tried to go and run five miles in the morning. 15:51 Like, I'm gonna start running. 15:55 And then you go outside and you start running and 15:56 then afterwards you're just like, oh, my. 15:58 Oh, my God. 16:00 Huh, I don't know if I'm gonna start running, 16:03 I think yeah, I'm gonna start to do something else, running is too hard. 16:05 Why? Because you tried to run 16:08 five miles when you hadn't been running at all for how long? 16:09 For ever how long. 16:12 Right? 16:13 You don't try to run five miles, you try to run for a minute, or 30 seconds. 16:14 And then you add slowly over time. 16:18 So BJ Fog has created something called Tiny Habits. 16:20 Where he's got this whole system where, 16:24 it's a whole mechanism where you actually build new habits. 16:26 Here's the structure that we have, that he has for it. 16:30 So, you say if you're going to create a habit, 16:33 you say okay after I do blah, I'm going to do blah. 16:37 Right, so you pick a simple behavior. 16:41 That you want, that you want, that you do several times during the day and 16:45 then you create something. 16:48 So let's say, for example, with your creativity, have you guys heard of, 16:49 I think it's creativity live that, oh, God, Chase Jarvis does? 16:54 Have you guys heard of that? 16:59 He's got this thing, there's a thing where you go and you can sign up for 17:01 like, online classes. 17:04 And he has an example where he talks about his mother wanted to start like, 17:05 doing photography but she didn't really know what to do. 17:09 So she just started going off and taking pictures with her iPhone everyday. 17:11 Just a couple of pictures everyday. 17:15 Overtime, her pictures got better and better and 17:17 better because she was doing it all the time. 17:20 So. 17:21 Same kind of thing. 17:22 Pick a simple behavior that you wanna use to 17:23 gener...to cultivate your creativity and do it. 17:26 Two modifications on his structure. 17:29 Say it in the positive and say it in the present tense. 17:31 So, let's say, for example, that you're trying to undo a habit. 17:35 Like you're trying to, you know, not eat as much sugar or something like that. 17:37 You wouldn't say. 17:41 I'm not going to eat sugar, or like, after dinner I am not going to have dessert. 17:43 That's not what you do. 17:47 You say, after dinner I am going to choose to have fruit instead of cake, right? 17:48 And in the present tense I always like to say, then you just say. 17:53 I do or I am, instead of I will. 17:56 Second thing, anchor it to a current habit, so you notice, 17:59 I'm actually surprised you guys didn't even laugh with the, After I pee thing. 18:02 Like, everybody laughs at that, like really, wake up. 18:06 So, second thing, anchor to a current habit, 18:10 it could be something like, when I wake up in the morning after I pee, 18:12 cuz you do it several times during the day, I hope. 18:16 After I get my coffee. 18:20 When I sit down on the computer. 18:21 After I delete ten emails. 18:23 Whatever it is right. 18:24 Have it be a current habit and have an anchor to that. 18:26 And then third of all, and this is where we get to wake up a little bit. 18:30 You congratulate yourself. 18:34 Now when I say you congratulate yourself, I'm not saying it because. 18:35 It's just a nice thing to do. 18:40 I'm saying it because it actually from a neuroscience standpoint, it actually 18:42 creates something where your brain becomes addicted to the habit, right? 18:47 So, it's this place like Joe was talking about, 18:52 if you guys saw Joe's talk last year, it was great, 18:54 where he was talking about it's this place between emotion and instinct, right? 18:56 So. 19:02 Let's practice. 19:02 The congratulations can be, a pat on the back, it can be I'm awesome! 19:04 it can be a congratulatory dance, which is my favorite one. 19:09 But let's just practice with, I'm awesome, because the dancing, ya know, it's, 19:12 there's not enough music and, yeah, it can get weird. 19:16 So you guys ready? 19:19 This, like I said, neuroscience, this is not like a feel good thing, 19:20 this is neuroscience. 19:23 Ready? 19:24 Now, I'm awesome on three. 19:25 You guys ready? 19:27 You with me? 19:28 >> Yeah. >> 'Kay, one, two, three. 19:29 >> I'm awesome. 19:33 >> Right, so, you do this because, again, 19:35 neuroscience shows that when your brain actually gets praise. 19:39 It changes the structure of your brain. 19:45 You can see here this is the same, this is, the closest I could get to it, 19:47 scans of children that were raised in supportive environments versus 19:52 children that were raised in orphanages where they were like neglected. 19:56 And here, this part of the brain, just, you can see, no activity, right? 20:00 You do that. 20:07 You, you, you praise yourself, again, not only do you get this 20:08 part of your brain activated, but you also squirt out a little bit of dopamine and 20:13 a little bit of serotonin, which are, like, the feel good drugs in your brain. 20:18 Makes you wanna do it over and over and over again. 20:21 So, by building these habits, and I have a, a reason for talking about this. 20:25 You stick with the tiny habits. 20:29 You practice, you practice, you practice. 20:31 It will actually make meaningful changes. 20:32 Small meaning, small changes over time actually yield really big results. 20:35 So, this is from BJ Foggs thing. 20:40 Some of the feedback that he's gotten. 20:43 He's done this with thousands of people and 20:45 when I say thousands of people I'm not talking about like, oh, like 3,000. 20:47 I'm talking about like 100,000. 20:50 Like, you can sign up at Tiny Habits and get onto the next 20:51 round of Tiny Habits thing and he'll send you emails and all of this stuff. 20:55 So, people will say, it's small but every time I do my habit, 21:00 I feel better about my day. 21:04 I f, sense that anything's possible. 21:05 People get a lot out of this practice. 21:08 So, I want you to do that with your creativity. 21:11 It creates sustainable success. 21:14 So, this is good. 21:17 Now,. 21:18 Let's talk about this personal and social type of deal. 21:19 So, from the personal, again, how. 21:24 You are the gateway to this. 21:28 And it's all about doing something which I call being self-ful. 21:31 Now, a lot of times people think, of course they're selfish, 21:35 which is when you do something for 21:38 yourself with kind of with like complete disregard for other people, right. 21:40 Then there's self centered which is like, you know, you're just doing it for 21:44 yourself and you don't really, 21:48 you're not really, you're not aware of what's going on with other people. 21:49 Self-fulness is doing something for yourself. 21:53 So that it actually benefits other people. 21:56 For example, when you're on an airplane, I like to call this the oxygen mask theory, 22:00 what do you do if the oxygen mask comes down? 22:05 You put it on yourself first. 22:10 Everybody's like oh. 22:11 Exactly. 22:13 Same kind of thing. 22:14 This is kind of effects what your, how your life is, right? 22:15 If you take care of yourself, if you do what you love and you love what you do. 22:18 Then you will have so much more to give to the world, and so 22:24 much more to contribute, in my mind. 22:27 Steve Jobs says in his Stanford commencement ceremony that the only way to 22:29 be truly satisfied is to do work, work that you believe is great work. 22:33 And the only way to do great work is to love what you do. 22:38 So I urge you. 22:40 This is my urging to you. 22:42 That if you're not entirely satisfied with what you do, start trying to shift 22:44 those creative, those tiny habits, so that you can get to that point. 22:48 So that you can actually contribute more to the world. 22:52 By nurturing your own creative spark you'll begin to up, okay. 22:55 And then. 22:59 Magic. 22:59 Magic happens. 23:01 Self-ful transforms into selfless, okay. 23:04 Then you start doing stuff because you've taken such good care of yourself 23:09 that you can start putting the oxygen mask on other people. 23:13 One of the best ways to make yourself happy is to make other people happy. 23:16 And one of the best ways to make other people happy is to make yourself happy. 23:19 So how number two, be your brilliance. 23:24 Okay. 23:26 So. 23:27 This kinda gets into this kind of concept, you guys know when your in school, and 23:29 they're like, you like, oh, you know. 23:33 Teacher, parent, teacher conferences, and then they're like, well, 23:36 you know, Tammy's not really that great at math. 23:38 And so, what happens? 23:40 They get a math tutor, and they get a this and this. 23:42 That's when you've got to start doing drilling and all that stuff. 23:44 And it's a pain in the ass, right, because what you want to do is you want to draw. 23:47 Like, I'm good at drawing. 23:50 I'm not good at math, or whatever it is, right? 23:52 So, here's the interesting thing. 23:54 At this point we don't have to do this stuff. 23:56 Don't focus on your weaknesses. 23:58 Focus on your strengths. 24:00 Tom Rath who wrote the Strengths Finder 2.0. 24:01 So that you only improve your weaknesses by 10 to 15%, right? 24:04 If you try to focus on something that you're just not that great at and 24:10 to this point in time you have the choice to do it or not. 24:13 You will only like do it and it'll be painful. 24:16 I've tried that myself. 24:19 So don't focus on your weaknesses focus on your strengths. 24:21 And when I say that, if you're like, I still don't really know what my brilliance 24:25 is, then here's my little formula for you. 24:29 It, what you enjoy and what you're good at and 24:31 what makes you feel empowered is probably your brilliance. 24:35 Also, the thing that feels so easy that it feels like it's like nothing. 24:39 Right, that it almost feels like breathing, like you're just like, 24:43 I could just kind of do that, it's just respire, inspire, right? 24:46 That also equals what I like to think of as empowered play, AKA flow. 24:52 So, everybody, everybody here has been in the flow state, right? 24:57 Where you have that thing where with someone over here, hours go by, right? 25:02 You feel empowered, you feel, like, totally jazzed, like, you forgot to use 25:07 the bathroom, you forgot to eat, and everything, and you were just deep in it. 25:11 That place, that's part of where your brilliance is, focus on that. 25:15 It's about respecting yourself just like Aretha says, and 25:20 then you use those tiny habits like I was telling you before. 25:24 That's why I told you about it to shift into the habits that you want to develop. 25:27 Now you're about to be Boonerang-ed. 25:30 You guys, guys familiar with Boone Sheridan? 25:34 Anybody know Boone Sheridan? 25:36 No, so he's a UX dude and [laugh] Boone is great. 25:38 I was talking to him at a conference last year and he was like, there are so 25:42 many brilliant people here, and there's so many who are so awesome. 25:46 I wish that a fraction of these people would submit proposals to conferences so 25:49 we would have more brilliant people speaking at conferences. 25:56 So guess what. 25:58 Here's my suggestion. 25:59 You guys have got two minutes to do this. 26:00 Think of something that you're brilliant at. 26:02 Yeah you actually have to like talk to each other. 26:05 God forbid. 26:07 Think of something that you're brilliant at. 26:08 I want you to turn to the person next to you or behind you or wherever you are. 26:10 Somebody that you, hopefully you're sitting next to or whatever. 26:13 Hopefully somebody you don't know and 26:16 I want you to think of what you would submit a talk on. 26:18 I want you to talk to the person next to you, 26:22 you've got to share information we'll give you two minutes to do it. 26:25 I want you to exchange business cards and guess what? 26:27 In a month, I'm gonna have you guys have the FOWD people send an e-mail to you and 26:31 we'll check up on you. 26:35 Okay, you ready. 26:37 Seriously go. 26:37 Two minutes. 26:40 >> [NOISE]. 26:42 >> [NOISE] Talk. 26:58 >> Talk. Talk. 27:00 [NOISE] 27:02 [BLANK_AUDIO] 27:09 [NOISE] 27:35 One 27:42 minute. 27:46 [NOISE] 27:57 15 28:07 seconds. 28:15 [NOISE] 28:32 And, 28:38 time. 28:43 You guys are so good. 28:49 You guys like to stop talking. 28:50 So,. 28:51 If you didn't finish talking, afterwords go and, 28:53 like, talk some more and everything. 28:56 Find out, get all the information. 28:59 I definitely want this to happen. 29:01 Like I said, I'm gonna send you an e-mail. 29:02 And if you do come up with, 29:04 no, when you come up with your cool thing, please send them to me. 29:05 I want to actually hear about them and 29:09 I'll give you a disco call through the e-mail. 29:11 So, second piece of homework just think of one to two tiny 29:16 habits that you can do to cultivate your own creativity whatever that is. 29:21 That might be writing things s, so, 29:24 things down in the morning when you come up with them. 29:26 It might mean taking like a little idea walk. 29:28 It might mean going and taking one, you know, several pictures during the day, 29:31 just so that you can, like, it may mean sketching, 29:35 it may mean learning CSS animation, it may mean something. 29:38 Right? Whatever it is, 29:42 make a tiny habit around it and start to cultivate that. 29:44 Like I said, check in date, December fifth, I've already got the email queued. 29:47 Don't think I'm playin. 29:51 I'm not playin. 29:52 So, by doing this, it's the first step. 29:54 Find something you're really interested in doing. 29:57 Pursue it. 29:58 Set goals. 29:58 Commit yourself to excellence. 29:59 Chris Evert, the tennis player. 30:01 Has said. 30:03 So recognizing and supporting your spark, like I said, 30:04 I talked about the Coral Reef on purpose because it makes you the gateway. 30:08 It's a contagion in the girls in Africa. 30:14 It's a contagion. 30:17 If you guys have ever, has anybody read anything about social contagion theory? 30:18 It's pretty awesome. 30:23 So in the book Connected which is written by, 30:25 oh God, Nicholas Christakis and James Fowler. 30:27 They talk about how we all have three degrees of influence. 30:33 So, your friend's friend's friends are affected by you. 30:38 Your attitude actually goes out and goes beyond just yourself. 30:42 And just beyond your, kind of, immediate social cohort. 30:47 As a matter of fact, both positive and negative things are contagious. 30:51 But guess what? 30:57 The good news is the positive stuff is more contagious and 30:57 spreads faster than the negative stuff. 31:01 They did a study with Furmingham Framingham and 31:04 I think it was about happiness. 31:08 And they had these different markers that they found out that 31:11 your probability of being happy if your friends were happy was really high. 31:16 If you were outside of the edge of the periphery, 31:20 you weren't affected as much but you were still affected, etc. 31:24 So your change, this change and this like taking care of yourself 31:28 oxygen mask theory and everything will spread beyond you. 31:32 So let's talk about the social because I only have six or seven minutes left. 31:36 So we need to get our group on, okay, none of us is as smart all of us. 31:42 And creativity is something called super linear lineal which means that 31:47 the more people you have together, the more creativity you can generate. 31:52 You have a certain number of ideas by yourself, but when you get around 31:56 other people and you start bouncing ideas off of each other, you create more and 32:00 more and more, and sometimes, often, even better and unexpected ideas than you 32:05 would have come up with on your own, and I know you guys have all experienced that. 32:10 Creativity is social. 32:14 It comes from bringing people together, small groups, two, three, four, five, six. 32:15 Groups like that really powerful stuff. 32:21 So I encourage you to try to get that part started. 32:24 You've worked, you're gonna be working on your own creativity and your own 32:29 creative spark but what do you do to help nurture the creative spark of others. 32:32 And maybe be like Molly and 32:36 be like kind of a really crucial force in somebody's life. 32:37 I say that you become a locus around which other people meet. 32:41 So, I just read Malcolm Gladwell's, 32:47 The Tipping Point and he talks about like super connectors, right. 32:49 He talks about one woman who like, brought all of these literary people together 32:53 then just would like, have parties. 32:58 Right, and just bring folks together. 33:00 And then, the next thing you know, somebody's collaborating with that person, 33:02 somebody's collaborating with the other person. 33:05 You can be that person too. 33:07 And you don't have to do anything. 33:09 If you're an introvert, don't worry. 33:10 [LAUGH] You can just, 33:12 you can have small groups, right? 33:15 And sometimes you just bring the people together and 33:17 then you kind of hang out in the kitchen and just watch all the magic happen. 33:19 Right? 33:22 So you can be the one that starts the process just like the coral reef. 33:23 You be that one little, I don't even want to try to pronounce that zuo something or 33:27 another, and you can be part of the process and 33:32 create this environment for others. 33:35 The last thing that I want to encourage you to do is to use, 33:37 take some cues from improv. 33:42 Has anybody ever taken any improv classes? 33:44 Improvisation? 33:47 Yes, no, yeah for a few hands and stuff. 33:48 So, actually neuroscience supports improv as well, as a creativity tool. 33:51 Some tenets of improv, four things that you need to remember. 33:58 The set first one is, and like I said it's not like you're gonna get up and 34:02 do a sketch in the middle of the meeting. 34:05 But you are gonna use improv techniques to kind of encourage other people 34:07 to let their creativity out. 34:11 Second one is start with where you are. 34:13 Whatever is suggested, take that and work with that and build upon that. 34:15 Second to, second one, accept the offer and commit fully. 34:22 I ended up taking a, an improv class a couple of months ago and one of my 34:28 favorite guys in the class would like come up with these really zany things and 34:33 like, you know, everybody else would start off just talking, 34:37 he would be the person that would be like, the police are coming, hit the ground! 34:40 [SOUND] And then we, like, have to, like, fall down on the ground, 34:43 and, like, when he did it, I was like, great. 34:46 I'm all in. 34:49 Let's just, let's just go. 34:49 And it was great to commit fully to it, so commit fully to whatever the offer is. 34:51 And then, the third thing is to use the structure yes, and. 34:57 Right? 35:01 Never say no. 35:02 Nah, I don't think so. 35:03 Whatever people say, it's yes and then whatever it is that you're going to add. 35:06 And then the fourth one is you want to make your partners look good. 35:12 So let's say, hypothetically, you're in a meeting and 35:16 everything, how are meetings usually go? 35:19 Somebody finally gets the courage to say what their idea is, 35:21 and what's the first thing that happens? 35:24 What did everybody say when somebody comes up with an idea in a meeting, usually. 35:26 No, I don't think it's gonna work, 35:30 well you know that's not gonna work because of blah, blah, blah, blah, blah. 35:32 People are much more interested in looking 35:35 clever than they are in actually getting stuff done. 35:38 So I'm encouraging you to be the people that start to change that. 35:41 Do these four things, it will really, really help. 35:46 I want to do this exercise so bad, I need six people. 35:50 Six! 35:53 Come up, now! 35:54 Six! 35:55 Come up! 35:55 Hurry, hurry hurry! 35:56 Six! 35:57 One. I'm going to start pointing you out if you 35:57 don't come up. 35:59 Two. 36:01 You. 36:02 You. 36:03 One person over here. 36:05 Madam? Miss, she's like [NOISE]. 36:06 Is that six? 36:09 Hurry, hurry, hurry. 36:10 We've got like two minutes left. 36:11 >> 3 minutes and 19 seconds. 36:12 >> 3 minutes and 19 seconds. 36:14 Very important. Two, three. 36:15 >> [INAUDIBLE] >> And I need one more person. 36:18 Come. 36:24 Oh sorry, she's like [SOUND]. 36:25 Okay so that's six. 36:28 One, two, three, four, five six. 36:29 I can count and everything, okay. 36:30 What I want you guys to do, we're going to do a little improving exercise. 36:30 I want you guys to create a sentence. 36:35 Each person contributes one word, okay. 36:38 When you say your word, just step forward. 36:41 So, and it doesn't have to be in order or anything like that. 36:44 Whatever you want to say. 36:47 So remember you're just building on whatever the person said for you. 36:49 I want you to make a sentence. 36:52 Ready. 36:53 >> Sometimes. 36:53 >> Sometimes. 36:55 >> I. >> Okay. 36:56 >> Like. 36:57 >> Okay. 36:57 >> To. 36:58 >> Uh-huh. 36:58 >> Am I supposed to go on stage? 37:01 >> Yeah. 37:02 >> And scream! 37:03 >> Whoo! 37:04 [APPLAUSE] Okay, now this time, 37:05 what I want you guys to do, the only change, 37:07 same thing, random, whatever word blah, blah, 37:11 blah, blah, blah. The only thing is, 37:16 is I want you to make sure that the word that you say is setting it up for 37:19 the next person to add onto it easily. 37:23 He was like, I did that already! 37:25 With your bad self, go on bro. 37:29 [LAUGH] Okay, so, make sure, you want to make it easy for the other person. 37:30 Don't give them a word that leaves them hanging, like, you know. 37:35 Aloysius or something like that, okay? 37:38 Ready? Okay. 37:40 [INAUDIBLE] 37:42 [LAUGH] 37:48 Great. 37:52 [APPLAUSE] Okay, you can all sit down. 37:57 [APPLAUSE] Now, typically. 38:01 Thank you. 38:04 Typically what happens, is, when people know that they're trying 38:05 to make it easy for the next person, they make different choices, right? 38:10 And they, becomes, what ends up become happening is that the whole, 38:15 the whole team is, like, working together to make it happen. 38:19 You guys did great. 38:22 Thank you guys. 38:23 >> [APPLAUSE] >> So, the thing that's also cool, 38:24 that was supposed to be on while that was [UNKNOWN] whatever. 38:29 So the thing that's cool about this is it builds trust. 38:32 Right? 38:35 And that collaborations get increasingly stronger. 38:35 Now, like I said, just in case you think that I'm like talking out of my butt, 38:38 which I'm not, this, this is not the butt end, [LAUGH] I took an improve class and I 38:42 did this and not only that but tonight I'm leaving because I'm going to a conference 38:48 called the Implied Improvisation Network Conference, woo, in Austin. 38:53 And I'm gonna learn even more about this stuff. 38:58 This stuff is amazing and it works. 39:00 So, last piece of homework. 39:02 Two, one to two tiny habits that you can do 39:05 to cultivate a culture of creativity around you. 39:07 If it's gonna be bringing some like wacky, 39:10 zany creative folks together to your house regularly. 39:13 If it means taking an improv class. 39:16 If it means just making sure in a meeting you're 39:19 not the person that shoots all of the ideas down. 39:21 That you come up with ways that people can brainstorm better, I want you to do that. 39:24 Check in date for that, January 5th. 39:28 Yeah, I'm serious. 39:30 So, Darwin said that those who learn to collaborate and 39:33 improvise are most effectively the ones who have prevailed. 39:38 So, tying it up. 39:42 Viva la revolution! 39:45 So, where do we go from here? 39:48 I personally think that having this kind of sense of personal fulfillment and 39:51 happiness, respecting yourself and 39:55 everything is really actually gonna create changes for you in your life. 39:57 Not only that, but it has the possibility or has the potential to make changes for 40:01 you team and also for your company and start to move you in a direction 40:05 of creating that thing I was talking about betterness. 40:10 Betterness can't happen if you're churning out toxic junk. 40:13 It can only happen when meaningful work is done and 40:17 that's what I'm encouraging you guys to do. 40:20 So, it's bigger than yourself. 40:22 It actually is about you and others. 40:25 And it's about use getting to a point where we're actually getting 40:27 to what's called human flourishing or Eudaimonia, right. 40:30 Like getting to this point where we're actually thriving and not just surviving. 40:35 Happiness is a work ethic. 40:41 And is a precursor to success. 40:43 So here at the Future of Web Design, creativity is where it's starting here. 40:44 And I want you to encourage the ecosystem and create better things together so 40:51 that we can kind of get to this evolution of creativity, this powerful, 40:58 more challenging, disruptive form of creativity. 41:02 And that, remember that it's not something necessarily that you're doing 41:06 that's brand new. 41:10 You're kinda probably already doing it, but I want you to kind of bring intention 41:10 to it, because I really, sincerely believe that you can be the change. 41:15 You need to be the change that you want to see in the world. 41:20 So set that intention. 41:22 Help to build the future and help to create the revolution or 41:24 the creativity revolution that you want to see in the world. 41:29 Thank you. 41:32 [APPLAUSE] 41:33
You need to sign up for Treehouse in order to download course files.Sign up