Know the End Goal

When you are setting out to create your presentation, 0:00 ask yourself the following questions. 0:03 What type of information am I delivering? 0:05 What do I want to happen as a result of this presentation? 0:08 And how formal is the presentation? 0:11 Begin with, what type of information am I delivering? 0:14 You may be pitching a new idea, program, or policy. 0:18 You may be teaching coworkers a new skill. 0:21 You may be sharing information, such as a quarterly marketing report, 0:24 a budget update, or a project plan. 0:28 Be clear on what the presentation is about before creating content. 0:31 Next, what outcome do you want as a result of this presentation? 0:36 In other words, will there be a call to action or a recommended plan? 0:40 For example, if you were sharing the results of a recent customer survey, 0:44 your call to action may be, 0:48 based on this information I've shared from our customers, 0:50 I recommend that we start offering these new products in the next quarter. 0:53 What if your presentation is meant to inform rather than persuade? 0:58 When asking yourself what you want to happen as a result of the presentation, 1:02 the answer could be that you want your audience to walk away with all 1:06 the information they need, or that they have learned what they need to know. 1:10 Finally, think about whether this presentation is meant to entertain, 1:14 inspire and deliver big news. 1:18 Or is it a smaller presentation, designed to inform or 1:21 persuade a few co-workers or leaders. 1:25 Most work presentations will be the latter. 1:27 They will be detail focused, likely have some kind of data to report and 1:30 they may wind up proving an idea with facts. 1:35 I'll be focusing more on how to prepare for those smaller types of presentations. 1:38