Know Your Audience2:45 with Julie Menge
Tailer your presentation based on your audience. Consider what types of information your audience wants to hear, what decisions they make, and what challenges they face.
Before you start creating your presentation, 0:00 consider who the audience will be. 0:03 Will they be executives, managers, colleagues, or a mix of each? 0:05 Will you be presenting to someone outside the organization? 0:10 Based on the attendees, 0:14 think about whether your presentation will be formal or more casual. 0:16 For example, if you've been asked to present at a leadership meeting, 0:20 you may want to ensure that your slides are more polished than if you were, 0:24 say, presenting to a few of your colleagues. 0:28 Based on the audience for 0:31 your presentation, think about what motivates them. 0:32 Answer these questions. 0:35 What energizes them? 0:37 In other words, what type of information are they interested in hearing? 0:39 What decisions do they make? 0:43 What challenges do they face? 0:45 Overall, your presentation style should help your audience understand or 0:48 interpret whatever content you were presenting. 0:53 For example, if you are presenting something such as a financial update to 0:56 a large group of mix employees, keep in mind that not everyone will have 1:00 the background to understand complex accounting and financial terms. 1:04 On the flip side, if you are pitching a new vacation usage policy to executives, 1:09 they will likely wanna hear about the impact of the program in terms of numbers. 1:14 Dollars, saved or lost, number of productive wok hours, and so on. 1:18 However you present your information, think about your use of language and 1:24 be prepared to explain any domain-specific jargon you may have to use. 1:28 Also, try to anticipate what types of questions your audience may ask. 1:33 As much as possible, prepare your responses in advance. 1:38 Of course, there's always a chance that during the presentation 1:43 you'll get questions you didn't anticipate. 1:46 When this happens, it's best to be honest. 1:49 It's okay to admit that you don't know the answer. 1:51 Just promise to jot down the question and get back to the person by a certain date 1:53 with an answer after you've had time to research. 1:57 Or if there's someone in the meeting with the expertise needed to answer 2:00 the question, you could politely ask that person if they wouldn't mind sharing 2:03 their input without putting them on the spot or demanding an answer. 2:07 What if you are preparing to present to an audience that you've never 2:13 presented to before? 2:15 It may be challenging to know what kind of information they will be looking for. 2:17 In that case, consider asking a trusted colleague within the organization 2:22 who may have presented to this audience before. 2:26 They may have great insight into the types of questions that person or 2:28 people are bound to have. 2:32 If you don't have a resource like this, don't worry. 2:33 In that case, do your best to prepare ahead of time and 2:36 use the tools you're learning about here to craft a presentation that will 2:39 appeal to the majority. 2:43
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