Know Your Audience3:05 with Hope Armstrong
As you begin crafting a presentation, consider the audience. In this video, we'll take a look at four factors to know about the audience so you can develop an engaging and effective presentation.
Know Your Audience:
- Roles and backgrounds
- Goals and challenges
- Internal or external?
- Formal or casual?
[MUSIC] 0:00 Hello, I'm Hope, I'm a product designer at Treehouse. 0:09 In this workshop, I'll show you how to present a design idea. 0:13 This skill will come in handy as you collaborate with others and 0:17 share your work for feedback. 0:20 In a bit, I'll show you a project I worked on and 0:23 a Google Slides presentation to go along with it. 0:26 But to start, I'll show you how to prepare. 0:29 A well designed presentation starts with knowing your audience. 0:32 Depending on the audience, you want to structure the presentation differently. 0:36 Let's look at four factors you should consider the next time 0:41 you're preparing to present, audience roles and backgrounds, 0:45 their goals and challenges, internal or external, formal or casual? 0:51 First up, what are their roles and backgrounds? 0:56 Will you be presenting to fellow designers, product managers, developers, 1:00 leaders, marketers or a mix of people in various roles? 1:05 If you'll be speaking to those with a non-design background, 1:11 take care with using design lingo. 1:14 Communicate in layman's terms that are easily understood and 1:16 ask questions along the way to see if your audience needs more explanation. 1:20 Secondly, what are their goals and challenges? 1:26 What do they care to know about? 1:29 Will the project affect their role in any way, how can you help them? 1:32 Speak to those aspects and you'll have a more engaged audience. 1:37 Try to anticipate their needs, concerns and questions. 1:42 Is there anything you can clarify up front or be prepared to answer? 1:47 Thirdly, consider if the audience includes people outside of your company. 1:53 Perhaps they aren't privy to the inner workings of your company and 1:58 the product you're working on. 2:02 You'll want to speak to them where they're at and 2:03 include any relevant backstory as necessary. 2:06 Now, for the final consideration, is the audience expecting a formal or 2:10 casual presentation? 2:16 Design teams often have critiques were work in progress is presented casually. 2:18 Those types of meetings don't require a formal presentation, 2:24 you can simply share your work from the design program. 2:27 A more formal presentation would be if you're presenting a new feature idea 2:32 to a room of decision makers. 2:36 Perhaps a project is at a major milestone, 2:39 and you're ready to present your solution for feedback and approval. 2:41 For that, you'll want to prepare a more formal presentation 2:46 in the style of what I'll be talking about in this workshop. 2:50 That covers understanding the audience, 2:55 the next step is to start creating the presentation. 2:57 Stick around for the next video, where I'll get into preparing the slides. 3:01
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