The Typical Logo Design Process

The typical logo design process can be pretty elaborate. 0:01 Here's what a typical logo design process looks like: 0:05 First, we have the logo brief. This is where we question the client 0:10 about anything related to their product, service, or whatever the logo might be for. 0:14 This is where we can lay out all the expectations that a client may perceive their identity to accomplish. 0:21 This is also the step where we want to understand the medium or mediums we will be designing for, 0:29 as they are restrictions to our design process. 0:36 These restrictions may include elements such as size, shape, and color. 0:40 Next, we have the exploration step. 0:46 This is where we conduct research and really dig deep into the logo brief, defining all unknown facts. 0:48 This might be things like looking at their competition or digging into color theory. 0:57 After you feel comfortable with your research, 1:05 it's now time to gather all those things you feel will inspire you to construct a successful design for your client. 1:09 I like to create mood boards, gather all my images and references, 1:17 and apply them to a wall or board to use in our next step—sketching. 1:22 The sketching process is probably the longest process of them all. 1:30 This is where we use our brief, research, and inspiration items as references to create thumbnail sketches. 1:34 There is no right and wrong in this process. 1:41 Simply put together quick thumbnail sketches and narrow down their directions. 1:44 Once you feel you have a good direction, it's now time to sit back and reflect on what you've just created. 1:54 Question each step you've done up to this point. 2:02 Make sure the direction you're proceeding in is a great representation of the brief. 2:05 The perfect process is when we bring our design or designs into an application and perfect them— 2:14 usually it's a vector-based application, like Adobe Illustrator. 2:21 Now once you feel you have a solid finalized product 2:27 and it's documented well in a style guide, we are now ready to deliver. 2:30 Finally, we must support the identity. 2:39 This might be revamping some designs in the near future for the client or simply giving guidance. 2:42