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What does the typical logo design process look like? In this video we'll go over a generic step by step process a typical designer may go through when creating a logo for a client.
The typical logo design process can be pretty elaborate.
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Here's what a typical logo design process looks like:
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First, we have the logo brief. This is where we question the client
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about anything related to their product, service, or whatever the logo might be for.
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This is where we can lay out all the expectations that a client may perceive their identity to accomplish.
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This is also the step where we want to understand the medium or mediums we will be designing for,
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as they are restrictions to our design process.
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These restrictions may include elements such as size, shape, and color.
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Next, we have the exploration step.
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This is where we conduct research and really dig deep into the logo brief, defining all unknown facts.
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This might be things like looking at their competition or digging into color theory.
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After you feel comfortable with your research,
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it's now time to gather all those things you feel will inspire you to construct a successful design for your client.
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I like to create mood boards, gather all my images and references,
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and apply them to a wall or board to use in our next step—sketching.
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The sketching process is probably the longest process of them all.
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This is where we use our brief, research, and inspiration items as references to create thumbnail sketches.
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There is no right and wrong in this process.
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Simply put together quick thumbnail sketches and narrow down their directions.
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Once you feel you have a good direction, it's now time to sit back and reflect on what you've just created.
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Question each step you've done up to this point.
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Make sure the direction you're proceeding in is a great representation of the brief.
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The perfect process is when we bring our design or designs into an application and perfect them—
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usually it's a vector-based application, like Adobe Illustrator.
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Now once you feel you have a solid finalized product
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and it's documented well in a style guide, we are now ready to deliver.
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Finally, we must support the identity.
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This might be revamping some designs in the near future for the client or simply giving guidance.
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