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What is a Logo?1:06 with Mat Helme
In this video you will learn what a logo is and how it differs from a brand.
Make sure to pay close attention to the difference between a logo and a brand.
A 0:04 logo is a graphical mark that represents something, 0:07 this could be an organization or an individual. 0:12 A 0:15 logo gives a company substance, a great logo is 0:18 so many things, but so simple at first glance. 0:23 What a logo isn't is a brand. 0:31 A brand is the perception others have towards something. 0:35 This can be perceived through any of the 0:40 five senses - touch, sight, taste, hearing, and smell. 0:43 The logo is the identity of that brand. 0:52 It's the visual indicator that represents that brand. 0:55 Now that we understand what a logo is, let's 1:00 take a look at the different types of logos. 1:03
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