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This video discusses the four key features all great logos must have.
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>>[male voice over] There isn't a perfect formula when it comes to creating logos;
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however, there are characteristics all great logos must acquire.
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First and foremost, the logo must be simple—less is better.
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All great logos must also be recognizable, meaning it must be clear.
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A great logo must be appropriate to its representation.
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In most cases, just about every logo needs to go on different mediums;
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this might be print or digital.
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A great logo must be scalable—
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whether it's as small as 16 pixels by 16 pixels on a favicon,
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or blown up as large as a 30-foot billboard.
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A great logo must be timeless.
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When designing a logo, avoid being trendy—
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it tends to add an expiration date to your identity—unless you've pioneered that style.
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