Sketching1:06 with Mat Helme
Sketching is the most difficult and most rewarding process of the Logo Sprint. Follow me as I walk through the sketching step in this video.
The main objective to the sketching process is to generate super rough thumbnail sketches 0:00 of what we feel best visually communicates the highlighted words from our mind maps. 0:06 Take as much time as you need for this step— 0:11 this might be 10 minutes or it might be 10 days. 0:14 Personally, I like to work quickly and try not to analyze or elaborate too much. 0:17 Now, that doesn't mean you should only create a handful of sketches. 0:23 Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper. 0:29 The whole point of this process is to flush out the bad ideas and narrow down the good ones 0:35 until we find that one layout that really speaks to us. 0:40 Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked. 0:44 Remember—detail is not needed. Simply flush out the bad ideas and find a great direction. 0:52 Once I feel I have a good direction with the sketches, 0:59 I'm now ready to take a quick photo with my phone and import it into Illustrator. 1:04
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