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Sketching1:06 with Mat Helme
Sketching is the most difficult and most rewarding process of the Logo Sprint. Follow me as I walk through the sketching step in this video.
The main objective to the sketching process is to generate super rough thumbnail sketches
of what we feel best visually communicates the highlighted words from our mind maps.
Take as much time as you need for this step—
this might be 10 minutes or it might be 10 days.
Personally, I like to work quickly and try not to analyze or elaborate too much.
Now, that doesn't mean you should only create a handful of sketches.
Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper.
The whole point of this process is to flush out the bad ideas and narrow down the good ones
until we find that one layout that really speaks to us.
Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked.
Remember—detail is not needed. Simply flush out the bad ideas and find a great direction.
Once I feel I have a good direction with the sketches,
I'm now ready to take a quick photo with my phone and import it into Illustrator.
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