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Sketching is the most difficult and most rewarding process of the Logo Sprint. Follow me as I walk through the sketching step in this video.
Tools Needed:
- Pencil
- Paper
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The main objective to the sketching process is to generate super rough thumbnail sketches
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of what we feel best visually communicates the highlighted words from our mind maps.
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Take as much time as you need for this stepβ
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this might be 10 minutes or it might be 10 days.
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Personally, I like to work quickly and try not to analyze or elaborate too much.
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Now, that doesn't mean you should only create a handful of sketches.
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Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper.
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The whole point of this process is to flush out the bad ideas and narrow down the good ones
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until we find that one layout that really speaks to us.
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Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked.
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Rememberβdetail is not needed. Simply flush out the bad ideas and find a great direction.
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Once I feel I have a good direction with the sketches,
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I'm now ready to take a quick photo with my phone and import it into Illustrator.
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