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In this video we will break down the different steps in the Logo Sprint and how they vary from the typical logo design process.
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For this project, we'll be creating a logo basically in one sitting.
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This is an exercise I like to perform quite frequently for a number of reasons.
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One, it allows me to pick a design direction right away.
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Second, I can create the project very quickly.
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So let's take a look, at what the logo sprint process looks like.
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Now, our first step is already taken care of.
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We already know the logo brief.
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It's essentially, we're creating a logo for a simple task manager app called odot.
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Now from there, we're gonna do mine mapping.
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Now the way mine mapping works, is I'll take, say a word like,
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task, and then generate a list of descriptive words that
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break off of each word as they go out from this centralized word, which is task.
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Then, from that list of descriptive words, I'm gonna start sketching.
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Once I feel I've narrowed down, the sketches in the direction I'm going in
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with the logo, I'll then bring them into Illustrator and perfect the layout.
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Then finally, when I've narrowed it down to one final design, it's time to deliver.
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And to do that, I'll just save out all of the color values, and black and
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white layout, and color layout, so I can use it as a reference in the future
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