The Sprint Process1:12 with Mat Helme
In this video we will break down the different steps in the Logo Sprint and how they vary from the typical logo design process.
For this project, we'll be creating a logo basically in one sitting. 0:00 This is an exercise I like to perform quite frequently for a number of reasons. 0:04 One, it allows me to pick a design direction right away. 0:09 Second, I can create the project very quickly. 0:12 So let's take a look, at what the logo sprint process looks like. 0:16 Now, our first step is already taken care of. 0:20 We already know the logo brief. 0:22 It's essentially, we're creating a logo for a simple task manager app called odot. 0:24 Now from there, we're gonna do mine mapping. 0:29 Now the way mine mapping works, is I'll take, say a word like, 0:31 task, and then generate a list of descriptive words that 0:35 break off of each word as they go out from this centralized word, which is task. 0:39 Then, from that list of descriptive words, I'm gonna start sketching. 0:45 Once I feel I've narrowed down, the sketches in the direction I'm going in 0:49 with the logo, I'll then bring them into Illustrator and perfect the layout. 0:54 Then finally, when I've narrowed it down to one final design, it's time to deliver. 0:58 And to do that, I'll just save out all of the color values, and black and 1:03 white layout, and color layout, so I can use it as a reference in the future 1:08
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