The Sprint Process

For this project, we'll be creating a logo basically in one sitting. 0:00 This is an exercise I like to perform quite frequently for a number of reasons. 0:04 One, it allows me to pick a design direction right away. 0:09 Second, I can create the project very quickly. 0:12 So let's take a look, at what the logo sprint process looks like. 0:16 Now, our first step is already taken care of. 0:20 We already know the logo brief. 0:22 It's essentially, we're creating a logo for a simple task manager app called odot. 0:24 Now from there, we're gonna do mine mapping. 0:29 Now the way mine mapping works, is I'll take, say a word like, 0:31 task, and then generate a list of descriptive words that 0:35 break off of each word as they go out from this centralized word, which is task. 0:39 Then, from that list of descriptive words, I'm gonna start sketching. 0:45 Once I feel I've narrowed down, the sketches in the direction I'm going in 0:49 with the logo, I'll then bring them into Illustrator and perfect the layout. 0:54 Then finally, when I've narrowed it down to one final design, it's time to deliver. 0:58 And to do that, I'll just save out all of the color values, and black and 1:03 white layout, and color layout, so I can use it as a reference in the future 1:08