[MUSIC] When creating logos, 0:00 make sure to create them one color first. 0:01 The reason is down the line most likely we're gonna need a one 0:05 color representation of the logo, so it's easier to design for 0:08 it now, than to design for it later. 0:12 Let's get started. 0:15 For this next step I'm going to be using Adobe Illustrator. 0:17 If you're absolutely new to Adobe Illustrator, 0:20 please check out our Adobe Illustrator course here at Treehouse. 0:23 I covered just about every tool and panel in the application. 0:26 For this project I'm only going to use a couple of tools and techniques. 0:30 Mainly the pen tool and selection tool. 0:35 Let's get started. 0:38 Our first step is going to be importing our images that I took with my phone. 0:39 The second step is to locate all of the images that I circled and 0:44 begin to build the logos out using the pen tools and shape tools. 0:48 Take not that during this process, I want to get the basic layout built. 0:52 Don't worry about getting perfect detail, but 0:57 at the same time, don't be sloppy about it. 1:00 Now it's time to narrow down my selections. 1:03 Some of the ideas that I put down on paper, 1:05 just don't seem to work after getting them built out in illustrator. 1:08 This is when I start to narrow the design directions down. 1:11 The two on the top left started to look a little bit like records to me. 1:14 So that's not gonna work. 1:19 The one in the top right's a little too bubbly, then I might start mixing and 1:20 matching the layouts to see what works. 1:25 Essentially all I'm doing is playing the comparison game until I'm 1:28 left with a winner. 1:31 When comparing, all I'm trying to do is find fault and 1:33 weigh out a champion over another. 1:37 Then I'm left with the one winner. 1:39 I am not done just yet though, now it is time to give it the quality test. 1:42 Is it simple? 1:47 Yes. 1:48 Is it appropriate? 1:49 Yes. 1:50 Does it appear to be timeless? 1:51 As of right now, yeah, sure. 1:52 Is it scalable? 1:55 Not really. 1:57 You can see when it gets scaled down, we lose the center voids. 1:58 To fix this, all we have to do is thin out the letters. 2:02 Perfect. 2:06 Now finally save out the project if you haven't already. 2:07 Next up, we're gonna add some color to our design. 2:10