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What is an ADS?1:04 with Sarah Parmenter
ADS Stands for Application Definition Statement. An ADS is a clear, concise 1-sentence declaration of what your app does and who it’s specifically aimed at.
ADS stands for Application Definition Statement.
A while ago, Apple pushed a video,
citing the use of ADS within the process of designing an app.
It was a little-known video with crucial first planning steps,
where they say an ADS should be used as a
clear, concise, one-sentence declaration of what your app does
and who it's specifically aimed at,
a form of elevator pitch, if you like.
How do we use an ADS?
When I've worked within large teams,
I've always made us start with an ADS.
This is to ensure the entire team are on the same page
in terms of expectations as well as concreting the core features of the app itself.
I make everyone agree to what the ADS is,
and we stick it on the wall for the entirety of the project duration.
It's also a fantastic way of stopping the dreaded scope creep.
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Your ADS is normally about clarifying the single reason
why someone would be opening up your app and sticking with it.
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