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Writing an ADS1:11 with Sarah Parmenter
Learn how to write a clear and concise ADS by asking the right questions.
Questions to ask when writing an ADS
- What is the application experience like?
- What is the application meant to do?
- Who is the intended audience?
[Sarah Parmenter] A good starting point for your ADS
is to start with a brainstorm session.
This is what makes it a perfect starting point
for each of your app design processes that you're a part of.
You need to figure out the answers to the following questions:
What the application experience is,
what the application is meant to do,
and who is the intended audience?
The first step to answering these questions
is to start with a brainstorm session,
listing all the features that you think the users would like.
This is your time to springboard ideas and bounce ideas off one another.
If we were thinking in terms of a cookery app, for example,
we might think: people who prefer to cook at home,
committed coupon users, buying small amounts infrequently,
or buying in bulk to save money.
Have a good think on where you can be quite specific.
You would have a large number of listed possible features for your application.
Even though they might all be useful features,
it is not likely that every feature will be equally useful
to every user you've defined in step two.
You should then be able to put this into a
clear, concise sentence or two about your app,
the core feature, and the people who will be using it.
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