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Learn how to write a clear and concise ADS by asking the right questions.
Questions to ask when writing an ADS
- What is the application experience like?
- What is the application meant to do?
- Who is the intended audience?
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[Sarah Parmenter] A good starting point for your ADS
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is to start with a brainstorm session.
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This is what makes it a perfect starting point
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for each of your app design processes that you're a part of.
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You need to figure out the answers to the following questions:
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What the application experience is,
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what the application is meant to do,
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and who is the intended audience?
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The first step to answering these questions
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is to start with a brainstorm session,
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listing all the features that you think the users would like.
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This is your time to springboard ideas and bounce ideas off one another.
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If we were thinking in terms of a cookery app, for example,
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we might think: people who prefer to cook at home,
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committed coupon users, buying small amounts infrequently,
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or buying in bulk to save money.
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Have a good think on where you can be quite specific.
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You would have a large number of listed possible features for your application.
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Even though they might all be useful features,
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it is not likely that every feature will be equally useful
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to every user you've defined in step two.
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You should then be able to put this into a
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clear, concise sentence or two about your app,
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the core feature, and the people who will be using it.
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