Moderated Testing7:24 with Anya Mezak
Moderated testing refers to a real-time discussion between the researcher and the participant. It can be in-person in a lab, in the actual usage setting or done remotely online. This video will discuss how to choose the right setting to answer your user research questions.
- Moderated testing -- A test during which a moderator is present to ask questions in real-time in order to deeply understand each choice the participant makes.
Advantages of a moderated study
- Probe deeper
- Capture participant reactions
- Protect sensitive information
- Evaluate low fidelity concepts
- Stay on track
- Test complex products
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