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MozCon Intro29:28 with Rand Fishkin
Rand kicks off our conference, gives some hints about the future of our tools, and will probably make your head spin with awesome.
[Rand Fishkin] Oh my God—oh my God. 0:00 It's such a pleasure every year to get to have so many people 0:03 come and get to feel like they're a part of the world that we live in— 0:07 you know—the 77? 78? Now 79 of us as SEO Moz each year. 0:12 Seattle is putting on a very nice show for you. 0:20 I know it looks like we have sunny, beautiful, crystal clear weather. 0:24 I can promise you that's not usually the case. 0:28 But luckily this years that's the way it goes. 0:31 And I wanted to spend a little bit of time just talking through a few things 0:34 before we kick off with some of our speakers, so I have—well I have two things that I'm going to launch on stage. 0:40 They're relatively small and minor—we'll have some bigger launches coming in the future. 0:47 I think one later today or tomorrow. 0:51 I'm going to be talking—I wanted to talk a little bit about the 0:54 state of our industry and a little bit behind the curtains at SEOMOZ itself. 0:57 So let's—Laura has volunteered here and is just going to do an amazing job 1:01 helping me introduce all the speakers—literally being up here every day, all day. 1:09 So—Laura—thank you so much for that—we really appreciate it. You're amazing. [applause] 1:13 I ran a survey a couple weeks ago; some of you might have seen it. 1:20 I was tweeting it around. 1:23 And I get this sense for the—gotten this sense for the last few years 1:25 despite being a very passionate kind of SEO purists that 1:31 SEO is getting to be a lot bigger than what we, historically, would call SEO 1:33 or what I thought SEO was when I got into the industry in 2002—2003. 1:38 You know—make some pages accessible, put some keywords on them, 1:42 build some links, and, I mean, I was shocked in this survey 1:47 to see this data; so what you're seeing here is green sort of people saying 1:51 critical—right—and orange they're saying they don't use it at all. 1:56 And these different channels are—man—content marketing 2:02 is actually going to have—is nearly as critical to SEOs as SEO is. 2:05 I was mentioning this to John Dougherty the other day, and he said, 2:12 "Well—can you really separate the two?" 2:14 I think that's the truth with a lot of these channels. 2:17 In fact—when I asked about where people are planning on growing 2:21 even SEOs said that they're planning on growing in content 2:24 and some other areas as much or more than they are in SEO itself which is kind of fantastic. 2:28 Links are so ruling the algorithm—right? 2:34 But I think we have a question about how long that's going to be in place. 2:37 Five years ago I would have been highly skeptical. 2:41 Three years ago I was highly skeptical. Today I'm a little less skeptical. 2:44 I can finally see the start of some signals where we think to ourselves, 2:47 "Yeah—I don't know—I don't know if links are going to be it." 2:52 They'll still be important, but they won't—they might not be the only thing for a long time. 2:55 And that—getting that sense is interesting—Duane Forrester from Bing— 3:01 wrote about this on the Bing blog. 3:05 He said, "Well—you know—I think I'm hearing maybe too many people that do optimization— 3:07 worry a little bit too much about links and too little about other stuff." 3:12 And Google and Bing are keeping us on our toes—in fact, 3:17 one of the things I love about the SEO-industry as a whole 3:20 and about our specific practice is that it changes so frequently 3:23 and so often that every time I see an SEO is dead I turn around 3:31 and Google and Bing are doing something that makes the rest of the industry 3:36 go, "Oh my God—we need to pay very close attention to SEO." 3:39 And so it's almost like—you know—penguin—I complain about it. 3:43 You know—it beat up some of our sites—this kind of thing. 3:48 But I go, "Well—isn't it—it's paying your paycheck." 3:51 I mean—if Google stayed stagnant people would figure this stuff out. 3:53 And they have not—not at all—I mean—the algo changes this year have been remarkable—huge. 3:57 And they keep teams a little bit nervous. 4:04 I have to admit that—we actually got one of those. 4:06 Can I go back? 4:09 We actually got one of these search quality notices—you might have seen—Ruth wrote about it on the blog— 4:12 which is pretty hilarious—right—I think I—I found this beautiful hornet's nest 4:18 on the Internet—I don't know if you guys have seen it? 4:23 It's on one of the Black Hat forums. 4:26 And I decided I just—I couldn't resist—it was so pretty I just had to give that sucker a kick. 4:29 And then—you know—we had like two million more links pointing to our site 4:34 according to Google webmaster tools over the next 60 days. 4:38 And then we got an unnatural links warning. 4:41 And so what's nice is it didn't affect traffic, it didn't affect rankings, 4:43 so I'm still of the mind that negative SEO is a very, very, very challenging goal to achieve. 4:50 But kind of cool to get that notice. 4:56 Well—it kind of—right—it's like it has—"By the way Rand—did you know people are spamming your site?" 5:01 Yes—yes, Google, I knew. I knew. I did that. 5:05 I mean—not exactly—don't tweet that—all right? 5:08 Somebody shut the Wi-Fi—no. [laughter] 5:13 So Google—I will give them a hard time about this. 5:18 I think that their transparency has been questionable 5:21 for the last few years, and they speak very highly to this core value—right? 5:25 They talk about it internally; it's a point of pride with the employees. 5:30 It's a point of pride with thousands of employees who don't even work in search, 5:32 but in their core product I think that they have a long way to go 5:36 to really be transparent—in fact—I've been personally frustrated. 5:39 I don't think they're living up to this core value 5:43 especially when you see things like not provided 5:47 and the hypocrisy of not provided with them saying, 5:49 "Oh—but we will provide it if you're paying us." 5:51 That—then you lose all claim to credibility in terms of protecting privacy 5:54 because you're clearly not really doing that. 5:59 SEOMOZ's total right now is something over 57% of our search traffic 6:01 is not provided—keyword not provided which is ridiculous. 6:07 It's insane, and it's been climbing dramatically. 6:11 So—you know—when they say, "Oh it's going—it'll never hit double digits." 6:14 Never? Really? It sure looks like a lot of digits to me. 6:19 I have to give Google some credit though—they do some things that 6:25 I'm very proud of and that I would want to be associated with. 6:27 And I think that they deserve to be commended for them. 6:30 So—first off—they're legalizing Love Project which they launched worldwide. 6:32 They actually—one of the moves that I felt was very brave of them is 6:36 they didn't just launch this in—you know—say Europe and the U.S. where 6:39 gay marriage are—generally speaking—very politically viable—right? 6:44 Europe—it's—you know—80-90%+. 6:48 Here in the U.S. it's something over 50%. 6:51 They're actually launching it and spending the most money in 6:54 countries where Google operates but that have the most bias against homosexuals. 6:56 And I think that that's—that shows a lot of respect from them—right? 7:03 Because this is—these are also countries where they could 7:06 easily be losing market share—where they could have people sort of against them. 7:09 So—I'm proud to be associated with Google in that respect. 7:13 And I do see them taking action on things like SOPA and PIPA 7:17 and some of these other referendums and initiatives to shut down 7:20 the openness of the Internet. 7:23 They've got some great videos over on—I think this is Google Take Action—Google.com/TakeAction. 7:25 So—very impressive—right? I'm excited to see those kinds of news from Google. 7:31 And I think this year we have to recognize too that they've responded to some 7:37 big criticisms, so Will Reynolds—I know he was going for a run—I don't know—did he make it here? 7:40 He's here—all right—so Will—for those of you who don't know 7:46 made a call out at Portland Searchfest earlier this year—right? 7:50 He did a fantastic presentation—I absolutely loved the presentation 7:54 where he talked about how if you're a white hat SEO— 7:57 and for a lot of us pre-penguin this is how it was—if you were a white hat SEO 8:01 and you're preaching white hat and don't acquire these kinds of links— 8:03 Google is kind of making you look like an idiot. 8:06 And for a long time they really were—they were making us look like idiots 8:09 because they were saying—you know—we're saying white hat, white hat— 8:12 you know—don't get—don't engage in these kinds of manipulative activities and 8:14 then getting outranked by spammers who do it 8:18 and who stayed in those positions for a long time. 8:21 Something like penguin was—in my opinion—dramatically needed— 8:24 just absolutely critical to the credibility of those types of statements. 8:28 And so—you know—I'm excited that—you know—these penguins rolled into town having heard Will. 8:33 I appreciate that. 8:40 I've been impressed with Bing too—I actually—I switched to them as my sole search provider 8:42 at home on my desktop computer which I use pretty frequently. 8:47 And Bing is pretty good—I would say for 80% of the searches that I do— 8:51 four out of five searches that I do I don't even notice the difference 8:58 between Bing and Google—they're solid—they're good. 9:00 And I really like the integration they've got going with Facebook and Twitter. 9:04 The fact that they show sort of stuff that's trending on Twitter 9:07 that's been tweeted by my friends—that's been shared on Facebook—that's cool. 9:10 It's what Google used to have before they switched to Google Plus entirely. 9:13 And I appreciate Bing not forcing me to have to use their network, 9:17 but integrating with the ones I'm already using. 9:21 But they still do have a long way to go. 9:23 I think those—you know—it's those one out of five queries where 9:26 I get frustrated, I don't see what I want, and I immediately go— 9:29 okay—I'm going to have to type in Google, go over there, 9:32 re-perform the query, and then I find what I want. 9:35 And it—those one out of—I realize I'm a highly technical user. 9:37 But I think until they get to this point of true parody and even surpassing Google in terms of relevancy— 9:40 they're going to have a really tough time, so this is a good— 9:47 what's that movie where the guy has amnesia? 9:49 And Bing is like, "Oh, here's a list of movies where guys have amnesia." 9:51 And Google number one—Memento. 9:55 Oh yeah—that movie. Good job. 10:00 Google Plus is clearly making some headway. 10:03 They announced that the Google IO conference that has 10:05 250 million active users—which is very impressive. 10:07 This puts it in—I mean—literally there's only a couple networks— 10:11 you know—Twitter, Facebook, LinkedIn that can compete with that sort of size. 10:15 And the Google Plus activity—fascinatingly enough—as it's gotten bigger and bigger 10:20 we're actually seeing them pull back a little on how integrated it is with SEO and with search engine optimization 10:26 with one exception which is local—right? 10:32 So—Google Plus places has become integrated—I would not actually be 10:34 surprised to see that Google Plus continues to become critical to the practice of SEO. 10:39 I wouldn't be surprised if next year when we had MozCon— 10:44 you know—there was as much discussion about Google Plus optimization 10:47 as there will be this year about all of social combined. 10:51 And the other interesting thing about the social world— 10:56 for a long time we had this sense—right—in the marketing world that 10:58 Facebook was going to be it—that—you know—the couple billion humans 11:02 who are connected to the Internet on planet Earth are going to using Facebook, 11:06 and that's going to be the dominant network, and one network is going to win 11:09 just similar to the way that Google has sort of won out over their competition over the last decade and a half. 11:12 And actually what we've found is there's a lot of niches 11:18 that are underserved and unserved that are now getting served. 11:22 So you have a ton of networks at scale, so Four Square and Pinterest both 11:25 just announced passing 20 million actives. 11:29 Stumble Upon announced that they had passed 24 million—I mistakingly put 25. 11:32 Reddit has 35 million actives. 11:37 Tumblr at 50—this is—this is weird—right? 11:39 This—and—so the frustrating part is how the hell am I going to pay attention to all these networks. 11:43 And the nice part is, "Oh—well my job security is very good," 11:49 because—right—there's no way—there's no way that without 11:53 great software, great people, great marketers—a lot of us—that any 11:57 brand and any business—big, small, medium, I don't care— 12:02 is going to be able to handle the diversity of understanding that's required for all of these networks. 12:05 So because we live in this multi-channel world 12:13 we have to pay attention to what each of these channels do, and I am still— 12:16 I think one of the biggest, most frustrating problems for all of us 12:18 is still that last touch attribution—basically the last click 12:22 that brings in the visitor who buys something, does something almost always gets the attribution. 12:26 And the simplicity of that model when we all know that— 12:30 you know—like for example—a visitor for a free trial to SEOMOZ. 12:34 I think Joanna reported on this two or three months ago to us. 12:37 The story was basically that the average—average—number of times they 12:41 visited our site before making the conversion was something around seven—seven and a half—right? 12:45 So—we're not capturing free trials on the last touch, the first touch, 12:51 the second touch, the third touch, the fourth touch, the fifth touch, the sixth. 12:54 It's seven plus, and it's no two channels—right? It's not three channels. 12:57 It's like seven different channels. 13:03 They come in via tweet, and they come in via Facebook—if you look you can 13:05 see that Twitter is responsible for something like 20%—sorry—a little under 15% 13:08 of our site traffic for first time visits. 13:13 And it's responsible for—I think—18 out of 5,000 direct last touch conversions. 13:16 But if you attribute wrong we're going to think, "Oh—Twitter is useless." 13:23 "Get off Twitter. Jen—stop using that thing. What are you doing? Twitter? My God." 13:27 We really have a hard time measuring this; I think this is one 13:34 of the—one of the problems that needs to be solved. 13:36 And that—you know—there are ways to hack Google analytics to get their mix panels 13:39 is getting good, KISSmetrics is getting good, 13:42 but we're going to see a lot more of this. 13:45 I also think that we have to recognize that because all of these changes— 13:48 all of these frustrations, all these hard things that we have to deal with in the industry 13:52 happen—we're incredibly lucky to be a part of that. 13:56 Think how dynamic this industry is—imagine yourselves right now at an orthodontics conference. 14:00 No offense to orthodontists—I'm sure it's fascinating, but oh my God. 14:08 Is it anything like this—like are you going to see people being pumped on Twitter about, 14:13 "Oh man—orthodontics 2012—yeah." 14:17 No—I don't know—I'm sure there's—some say, 14:22 "Well—this makes their mouth open even wider." That's really—you know. 14:24 One of the biggest problems that I hear from people all the time and 14:32 that I get emails about—literally daily emails about from companies all over the world 14:35 is help me find someone like all of you to join my company—to help me out. 14:39 How can I find those people—it's impossible—right? 14:45 And the beautiful thing is as John tweeted here, 14:48 "If you work in online marketing you better be at a job you love 14:51 because you're not going to be able to retain people in this industry—good people in this industry. 14:55 They're going to have so many options and opportunities 14:59 about where to go," and so Dharmesh and I would like to 15:03 try and help out, so we launched a project earlier this year called Inbound.org. 15:08 And I would like to recognize Jon and Ben from Tailwind. 15:13 Are you guys somewhere here in the audience? Over there? Awesome. Fantastic. 15:16 So these guys—we—they asked if they could build a job board 15:20 for Inbound.org, and they worked with Tom Critchlow, reached out to us, 15:25 and Dharmesh and I were like, "You know guys—we really don't have time. 15:28 We cannot—we cannot manage this project; it's going to be too tough." 15:31 And you know what they did? 15:37 They built that thing anyway. They built it anyway. 15:40 They built it anyway, and then four days ago 15:43 reached out to me and said, "Hey—remember that thing that you said would be cool 15:45 but you didn't have time to—you know—help out and manage it? We built it. 15:48 And it's live right now—it's at Jobs.Inbound.org. 15:52 And you can post jobs there—there are a lot of good job postings up there. 15:55 So—for all of you that have employers who are recruiting— 15:59 I know that many of your companies are 16:01 this can be a great spot; it gets around 45,000-50,000 visits a month— 16:03 all from people like us. 16:09 So hopefully this can be a helpful resource. 16:11 And right now they've got it—so normally it's like $50.00 to post— 16:13 right now it is absolutely free if you type in MozCon as your coupon code. 16:17 MozCon is your coupon code, so very cool—thank you gentlemen—that's awesome work. 16:24 This is really beautiful and lovely. Great, great job guys. 16:28 I also want to provide a look inside SEOmoz. 16:36 So we believe very heavily in transparency, and we're going to be getting more 16:38 and more transparent about all the things that we do, but I did want to mention that 16:42 we've done a lot of good things over the last nine months—right? 16:46 So we've launched a lot of new stuff—you've seen our redesign tools page, 16:48 most of you are pro members—right—we've got new universal results tracking 16:51 for images and local and all that; we have a bunch of pro perks thanks to Andrew Dumont. 16:55 We have an upgraded directories list so Curtis—one of our guys—went through literally every 17:01 directory he could find and figured out which ones were banned 17:04 and penalized and removed them all and fantastic work there. 17:06 We have new customer reports in pro; we've got an upgraded keyword difficulty tool. 17:09 So—many of you complained that—and I complained bitterly that one of the big 17:13 problems with keyword difficulty is if pages are brand new 17:17 and we don't yet have page authority for them, keyword difficulty breaks, 17:20 now it doesn't—it uses some fresh signals, and it uses domain authority 17:24 and you get good scores—65%—right? 17:27 It would be very hard to actually rank for the term Nexus 7 tablet—right? 17:29 That's the truth, but before we give you a score of like one—right? 17:34 So—all these kinds of things—pro has some social data upgrades 17:38 which are fantastic—there's new stuff in there; I'm a heavy user of this product 17:42 because I'm obsessed with how—can I maximize my click through rate 17:45 and get more people to follow me and all this type of stuff. 17:49 So they've been fixing some stuff in there for me. 17:51 There's new, good webinars, and thank God they are not all from me anymore. 17:55 That—it's really hard—right? Like the whole webinar every month or two. 17:59 We have a new API for Moz scape and that is a tremendously more powerful— 18:05 big credit to our big data team for working on this and to Andrew as well. Fantastic stuff. 18:10 I did want to call out however that transparently Mozscape is not nearly as good as it should be. 18:18 I don't know about you guys; it's good—open site explorer is quite good. 18:24 Like it—you know—it's definitely near the top of the industry tools, 18:28 but it's not nearly where we need it to be. 18:31 It's not where it should be. Eric Enge who I don't think is here. 18:34 He's based in Boston—Stone Temple Consulting. 18:38 You guys might know him—did a great, great analysis 18:41 comparing Majestic and SEO Moz, and he didn't—and Mozscape. 18:44 He didn't just use people from—you know—it wasn't just Alex and Dickson 18:48 and like me and Matt Peters or something. 18:52 It was a bunch of people from the community—from the industry. 18:54 So—I think Richard Baxter participated and Brank and Ritman participated, 18:57 and essentially rated and you can see that—you know—it was kind of three to three. 19:00 So Majestic is good for these three things, 19:04 and—you know—Mozscape is sort of better for these three things. 19:07 I can tell you that one of the things we're doing with that big investment 19:11 is putting several million dollars of hardware into a data center in Virginia 19:15 which has low latency to Europe and the U.S. 19:19 It also has a direct connect up to Amazon. 19:21 This is a photo that our engineers who flew out to Virginia took as they were installing machines, 19:24 and there's going to be something between—you know—five and six million dollars 19:29 of hardware in this new data center that will be supposedly between 1/100 and 1/1000 19:33 as likely to fail as the machines we're currently running on Amazon. 19:41 So—you know—right now we're spinning up an index every week. 19:44 I think Amazon costs last month were over $600,000 just for Mozscape processing. 19:47 And this is a big, big challenge for us, so we have a lot of new engineers, 19:53 some great hardware, some very smart people, and we're working on this problem. 19:58 And we hope—you know—I think both Majestic and us hope to 20:02 win in all the categories next time—I love that friendly competition. It's a beautiful thing. 20:07 Our team—obviously—at Moz is growing like mad for those of you who know 20:12 many people at SEO Moz you're kind of like, "Who are all these new people? Where did they all come from?" 20:15 So the team today—I think—is right around 76—77 folks full time. 20:19 And that's just tremendously impressive—I mean—this year last— 20:24 last year this time we were just about 50, so we've been growing pretty darn fast. 20:27 And that's probably going to continue happening this year—we're actually— 20:33 we have to move offices at the end of this year because we cannot fit 20:35 in the Mozplex anymore, and of course we're recruiting heavily. 20:38 So—as a call out—if you know any software engineers in Seattle 20:41 we still have our referral program where we will give you $12,000 if you refer us an engineer, 20:46 and we'll give the engineer a $12,000 referring bonus as well. 20:50 I know a lot of you have already seen me and asked me like, 20:54 "Hey—you know—what's it like having Brad Feld on the board? And what's Foundry like?" 20:56 Amazing—I can't even tell you how amazing. 21:00 So—I literally right now in my inbox I have two emails from Brad 21:02 that are substantive helping us with the company. 21:06 Like any—that's almost every day. 21:10 I don't know how he can be involved in so many companies 21:13 and help so many people this dramatically, but it is incredible. 21:15 He came by the Mozplex and sat down for like a Q&A with our team. 21:19 And it just felt like he was one of us. 21:23 It felt like, "Oh—well—yeah—not only would we hire this guy 21:25 for all his skills and his passion and that kind of stuff, but he's TAGFEE." 21:30 He was TAGFEE before he knew what it was. 21:34 He just fit in—it was wonderful. 21:36 And their help has been really amazing. 21:39 We do have some exciting announcements coming up in the next 30 days. 21:43 I had—we had—you know—some relatively big ones that we were considering 21:46 announcing maybe at MozCon, and then we realized the Wi-Fi was probably not going to work. 21:49 And so—no—but we will have some big, exciting announcements 21:53 probably in the next 30 or so days, so watch for those. 21:58 And I did want to mention one personal thing that is launching. 22:02 So—a couple personal things actually. 22:05 So—you might have seen for a long time I've been very passionate about 22:10 the fact that—you know—how do we get the same—how does Seattle get 22:14 the same sort of respect and authority that places like Boulder and Los Angeles 22:18 and New York have gotten with folks like—well Brad certainly for Boulder, 22:24 Fred Wilson for New York, Mark Suster for Los Angeles— 22:29 right—it's almost like one-man shows that have put their city on the start up map 22:32 outside of Silicon Valley, and I've been urging tons of Seattle entrepreneurs 22:37 and investors and technology people to do this. 22:42 But—of course—Fred was like, "Dumbass—how about you?" 22:45 So—what are you going to do? 22:52 All right—you got to do it—you got to do it. 22:55 So this is live as of today. 23:00 If you got to Moz.com/rand you'll see a new blog from me. 23:03 I can't promise for sure, but I'm going to attempt to go back to my 2004-2008 blogging 23:07 style and post every night Sunday to Thursday night. 23:13 So you will see a blog post from me five nights a week on this blog. 23:17 If you're interested check it out—it's going to be covering much broader topics 23:22 than just marketing and SEO stuff, but hopefully interesting. 23:25 I also know that many of you have been asking me about my wife 23:29 which is really, really touching, and I appreciate it tremendously. 23:31 So for those of you who don't know—we had a super scary incident. 23:36 Geraldine was having some headaches, she went into a doctor, 23:39 got an MRI—she'd been having them for a long time— 23:42 we got an MRI, and they found a—they weren't expecting to— 23:46 they found a tumor on her hypothalamus. 23:48 And for about the first week—okay—first off—if you know how people say 23:52 don't Google things? Like medical things? 23:56 Oh my God—don't Google medical things. 23:59 It's the worst—so the radiologist writes back to us, and he's like, 24:02 "Oh—you know—one centimeter mass on the hypothalamus—worrisome for glioma. 24:05 And if you Google that you're like, "Okay—so you have between three and 11 years to live." 24:12 You know—there's like the bad kind, and there's the good kind—super shitty. 24:16 A really super shitty situation. 24:20 Luckily—fanstically, luckily we had—surrounded by great doctors at Swedish. 24:23 I had a neurosurgeon who was tremendous and—you know—the neurosurgeon 24:28 came out of her brain surgery I guess about three weeks ago— 24:34 three weeks ago tomorrow—four weeks ago tomorrow— 24:38 and said, "You're clear. It's not cancerous. It's a—you know—benign mass. 24:41 We removed most of it. She's going to be just fine." 24:46 So that was awesome, and then—that's really exciting. 24:49 For those of you who know Geraldine you won't be surprised 25:00 by this at all, but for those of you who don't you'll be weirded out. 25:02 So she—she maintains her sense of humor no matter the situation. 25:05 It doesn't matter how hard, so if you read her blog posts on everywhere— 25:10 so you definitely got a sense of that. 25:13 And then this next clip is—literally as soon as—nearly as soon as she woke up from the amnesia— 25:15 amnesia—anesthesia—from the anesthesia she's like, 25:21 "Honey—did Crystal get you that picture?" 25:29 I'm like, "What? What are you talking about?" So Crystal is one of the new folks at SEO Moz. 25:32 She's working up at the front desk, and she gave me a little photograph 25:35 that had been laminated of Edward Furlong—the actor—the child actor. 25:40 I'm like, "Yeah—here you go honey." She's like, "Okay—video me—video me." 25:46 [Geraldine Fishkin] Have you seen this boy John Conner?" [applause] 25:53 Are you kidding me? 26:05 Yeah—I can't—I can't possibly describe—I mean—anyway—being married to her 26:09 is fantastic, and she's doing fantastic. 26:12 She might even show up at some point today which would be very exciting. 26:14 I did want to call out a few people who are in the audience today—some faces behind tools. 26:19 So you are—you know—you're coming to a conference we put on. 26:23 We're a software company obviously, so you get to meet us, 26:26 but I also wanted to call out some of the other great folks that are in the audience. 26:28 So I put out a call on Twitter—John Henshaw from Raven Tools is here. 26:31 The folks from Zemanta—I think Greg is here. 26:36 The guys from FollowerWonk Peter Bray is here. 26:39 Shaw from Rmoov is here—one of the link removal tools 26:42 for those of you hit by penguin. The guys from CrossFuse are here. 26:46 The folks from CMS TMS—which is a translation service. 26:50 GTPHub for tracking—client tracking. 26:55 And John Dougherty who is the mind behind DistilledU—the guy behind DistilledU is also here. 26:58 I would encourage you to talk to all of them. 27:03 Great tool providers here, and certainly when you can encourage us 27:07 to do what you want you can also encourage them too. 27:10 So a preview—we're going to have some amazing new tools 27:13 that are going to be coming out—I think one of them later this afternoon. 27:18 We are going to be having some new resources for marketers as well 27:21 that are launching here; you're going to see some never before shared research 27:24 from our data scientist Matt Peters—very cool stuff on web spam. 27:27 You'll be seeing all sorts of cutting edge tactics from all the speakers 27:31 that you won't see anywhere else, and fewer kitten deaths per slide deck than 27:37 anywhere in the marketing world—I promise this—very, very few bullet points 27:41 meaning very, very few kittens being killed—that's super appreciated. 27:46 Because we get to go to so many events we get to see a lot of speakers. 27:53 We get to feel like we know how the—you know—who the people are 27:57 in the industry who can consistently deliver great experiences. 28:00 And because of that we get to invite some absolutely fantastic people 28:03 to MozCon every year, but it's really you guys. 28:07 It's your appreciation for them—your love, your tweeting, your sharing. 28:09 But even in this audience in this room 28:14 it is tremendously appreciated and not just by myself but by everyone who 28:17 speaks up here that if someone gives you a great presentation 28:21 they give you something super valuable on this stage. 28:23 Please cheer for them. 28:27 They love it. They appreciate it. It means a lot to them. 28:29 It means a lot psychologically and personally. 28:31 And it has a great impact on not just on what you see this year 28:34 but what you'll see years in the future too. 28:37 We've got some great after hours events. 28:40 Our first ever community speaker competition which was one by four folks, 28:42 and they're going to be presenting on Friday in a sort of rapid fire method. 28:47 That's going to be amazing. 28:50 Don't forget the very last session of the very last day is the give it up tips. 28:52 So—that's going to be—you know—no blogging secret stuff, 28:56 but people sharing—I heard one tip I think from Paddy Moogan. 28:59 That one alone is worth staying for, so make sure you stick around for that. 29:03 And our first ever head-to-head—my head-to-head—against the Googler. 29:07 Believe me—I'm going to be panicking for the next 48 hours 29:12 to try and put together a deck good enough to beat Tom Critchlow. 29:14 We'll see how that goes. Everyone—thank you so much for coming. 29:18 Welcome to MozCon. [applause] 29:23
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