One Solution1:34 with Nick Pettit
How did you do? Was that easier or harder than you thought it would be?
So how did you do? 0:00 Was that easier or harder than you thought it would be? 0:02 Let me show you what I came up with. 0:04 I decided it would be best to still show the rest of the text in the article, 0:08 but blurred out. 0:14 That way, the reader can get some idea of how long the rest of the article might be, 0:16 which communicates some value. 0:22 Then, on top of the article, I'm presenting a pop-up. 0:24 This design pattern is typically called a pay wall because it presents the user 0:30 with some content and then it asks them to pay for it. 0:35 Inside of the pop-up, I'm emphasizing the place in a large title. 0:39 Then I make my case that journalism is hard and that we don't want to clutter 0:45 the site with ads, and by paying us, you'll get access to exclusive content. 0:51 This uses a few persuasive patterns, but in particular, it emphasizes scarcity, 0:57 and this is the only way to get this content. 1:03 I did my best to keep the language conversational 1:07 to help build the relationship with the customer that's on their level. 1:10 And then finally, there's a call to action button that says, Alright, sign me up! 1:14 There's probably a lot of ways that you could improve on this design pattern, but 1:21 that's the solution that I came up with. 1:25 There's no single right answer, but 1:28 the important thing is that you understand the problem 1:30
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