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How did you do? Was that easier or harder than you thought it would be?
So how did you do?
0:00
Was that easier or
harder than you thought it would be?
0:02
Let me show you what I came up with.
0:04
I decided it would be best to still show
the rest of the text in the article,
0:08
but blurred out.
0:14
That way, the reader can get some idea of
how long the rest of the article might be,
0:16
which communicates some value.
0:22
Then, on top of the article,
I'm presenting a pop-up.
0:24
This design pattern is typically called
a pay wall because it presents the user
0:30
with some content and
then it asks them to pay for it.
0:35
Inside of the pop-up, I'm emphasizing
the place in a large title.
0:39
Then I make my case that journalism is
hard and that we don't want to clutter
0:45
the site with ads, and by paying us,
you'll get access to exclusive content.
0:51
This uses a few persuasive patterns, but
in particular, it emphasizes scarcity,
0:57
and this is the only way
to get this content.
1:03
I did my best to keep
the language conversational
1:07
to help build the relationship with
the customer that's on their level.
1:10
And then finally, there's a call to action
button that says, Alright, sign me up!
1:14
There's probably a lot of ways that you
could improve on this design pattern, but
1:21
that's the solution that I came up with.
1:25
There's no single right answer, but
1:28
the important thing is that
you understand the problem
1:30
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