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One Solution1:34 with Nick Pettit
How did you do? Was that easier or harder than you thought it would be?
So how did you do?
Was that easier or harder than you thought it would be?
Let me show you what I came up with.
I decided it would be best to still show the rest of the text in the article,
but blurred out.
That way, the reader can get some idea of how long the rest of the article might be,
which communicates some value.
Then, on top of the article, I'm presenting a pop-up.
This design pattern is typically called a pay wall because it presents the user
with some content and then it asks them to pay for it.
Inside of the pop-up, I'm emphasizing the place in a large title.
Then I make my case that journalism is hard and that we don't want to clutter
the site with ads, and by paying us, you'll get access to exclusive content.
This uses a few persuasive patterns, but in particular, it emphasizes scarcity,
and this is the only way to get this content.
I did my best to keep the language conversational
to help build the relationship with the customer that's on their level.
And then finally, there's a call to action button that says, Alright, sign me up!
There's probably a lot of ways that you could improve on this design pattern, but
that's the solution that I came up with.
There's no single right answer, but
the important thing is that you understand the problem
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