Okay, in this video we're gonna do a quick exercise

that will help you evaluate your brand personality.

So think about your website or app and the UX content you create for it.

Or, if you don't have a site,

think about the type of personality you would like to have.

Take a look at these pairs of personality traits.

Each pair represents a spectrum, and your personality could fall anywhere on it.

The left, the right, or anywhere in between.

For example, casual or formal.

When you write copy, product descriptions,

or create other UX content, would you say it's casual and conversational,

like you're talking to your best friend and you're comfortable saying whatever?

Or do you keep things more formal, on a professional level,

practicing proper grammar like you're speaking to a very important executive.

Or do you fall somewhere in between?

Take a few minutes here and consider your website and

app with each of these traits in mind.

Feel free to pause the video and download our exercise and

mark where you fall on each scale, but don't think too hard about each one.

Pick a spot that feels right and move on.

Do you like to keep things casual or strike a more formal tone?

Do you prefer to be stylish or more conservative?

Are you spontaneous or prefer to plan things out?

Is your brand fun or is it serious business?

Are you warm and friendly, or more detached from your users?

Maybe you're kinda quirky and unconventional, or

you might prefer to do things in a conventional, more familiar way.

And are you inclusive interested in including or being available to everyone?

Or are you more exclusive focusing only on a select group of users or customers?

Once you've completed this exercise, here's how you can interpret the results.

If you find you've marked yourself more towards the left hand traits,

things like casual, spontaneous, fun, and quirky,

then you have definitely got a more modern energetic kind of identity.

If you create UX content with these traits in mind,

it will probably be fun friendly and inviting for your audience.

This kind of personality is often seen with start-ups, or

newer companies, trying to appeal to younger audiences,

who, big surprise, also demonstrate these personality traits.

If your choices are more toward the right-hand traits,

more conventional, formal, and more of a planner,

then your personality is one that's more grounded and serious.

Your approach may be more conservative

because you're trying to appeal to a specific type or group of users.

Ultimately, being professional and more formal is an asset for you,

so you embrace that.

This kind of personality is used more with older,

established companies who target audiences looking for a stable, reliable brand.

It is worth noting that while some of these traits might sound negative on

the surface, it's all about perspective.

Sometimes it makes a lot of sense to be conservative to show stability and

build trust, like within the healthcare industry, or if you're trying to promote

your app to manage stocks and other financial holdings.

Other times it helps to be exclusive because you want to promote an image of

luxury or extreme high quality to a very focused niche audience.

You need to be true to who you are and who you're trying to target.

But if you find your measurements in our exercise fall in the middle of each scale,

it might signal that you're not too sure about what your personality is.

You're not exactly one trait or

the other, which means your communications probably don't show much of a personality.

UX content like that is usually boring and forgettable.

You need to resonate with your audience.

And creating an emotional response requires a strong connection

with a compatible personality.

So think about your audience and what their personalities are like.

When you interact with them, in person or on social media,

are they serious and formal, quirky and fun, snarky and

intelligent, or maybe they're passionate and direct.

Think about traits that feel natural for you,

a personality that fits you without forcing it.

And use those traits to create some UX content with a new kind of edge to it.

That content has a much better chance of resonating with your audience.

So review these ideas about a brand personality.

And go through the exercise to see where you and

your brand fall on the various spectrums of attributes.

Seeing this all mapped out can be a helpful way for

you to understand the kind of approach you should be taking with your UX content.