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The first place we’ll start when mapping a user journey are the phases of their journey.
Handouts:
Further Reading:
User Journeys - The Beginner's Guide, by Chris Mears
- The UX Review explores when, why, and how to document a user’s journey.
From Touchpoints to Journeys: Seeing the World as Customers Do, By Nicolas Maechler, Kevin Neher, and Robert Park
- Customer Touchpoints vs Overall Journey
Customer Journey Maps - Walking a Mile in Your Customer’s Shoes By Ditte Mortenson
- Interaction Design Foundation’s take on User Journeys
7 Steps to Understanding User Behavior: A Deep Dive, by Adam Fard
- Understanding user behavior is key to finding out how users interact with your product.
The Scientific Approach to Designing for Behavior Change, by Kristen Berman and Dr. June Park John
- There’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer behavior?
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