Posting screener to Facebook, Twitter, and Google Plus4:15 with Tomer Sharon
You’ll now use the screener you created and post it to the targets you identifies on Facebook, Twitter, and Google plus.
Great job so far. 0:00 You'll now use the screener you created and 0:02 post it to the targets you identified on Facebook, Twitter, and Google Plus. 0:04 There's one thing I'd suggest before you do that. 0:10 So far, you've identified a meaningful number of pages, groups, communities, and 0:13 hash tags on Facebook, Twitter, and Google Plus. 0:18 If you work on your own product idea and 0:21 didn't already, make sure you join these groups and communities. 0:23 Follow these pages and read the hashtag feeds for all of these on a regular basis. 0:27 These are extremely relevant for your business, and you can learn so 0:34 much more about your audience by monitoring these important resources. 0:38 Now let's start posting. 0:43 Access each and every one of the pages, groups, and 0:45 communities you identified, and post a call to participate in your research. 0:48 Now, it could be that some of them prevent you from doing so. 0:54 Yet many don't and even encourage it. 1:00 So give it a try. 1:02 Make sure you include an interesting, attractive picture with your post. 1:04 This will increase chances of people actually paying attention. 1:08 I wanna show you how you do that. 1:12 So I'm, I'm here on Facebook and I'm gonna go to the Dancing with the Stars page, 1:14 and I wanna show you that they do not allow you to post, obviously. 1:20 But a lot of pages, they don't have that mechanism, they didn't check that box, and 1:26 they do allow you to post. 1:32 The way it's gonna look is exactly like that. 1:33 And here's a post I created. 1:36 I added a hashtag because both Facebook and Google Plus now have hashtags. 1:38 So and I also added a picture that I 1:43 found that says easy money to grab people's attention. 1:46 So here's, here's the call to, to participate and 1:51 I'm not recruiting them to participate in this study. 1:53 What I want them to do, is take the screener. 1:56 I'll decide later if they qualify to participate. 1:59 The way I'm gonna do that on Twitter is obviously shorter, and 2:03 here's a shorter version of the same the same post and 2:07 I'm gonna make sure, this is extremely important. 2:11 I'm gonna make sure that I use a hashtag. 2:15 When I use this hashtag. 2:18 I'm gonna appear in this dancing right here. 2:20 In this dancing feed that I showed you earlier. 2:24 All right? 2:27 This is how people who are interested in dancing are gonna see my tweet. 2:28 As for Google Plus it works the same way. 2:33 Just grab your text into your Google Plus account. 2:36 And use it in the pages and the communities that you identified earlier. 2:40 And don't forget the image. 2:44 Finding out that pages, groups, or communities you identified prevent you 2:46 from posting, could be a little frustrating. 2:50 Don't get discouraged by this. 2:53 Worst case scenario, go back to identifying additional pages, groups, or 2:55 communities using your trusted key words. 3:00 If that doesn't help, go back to Keyword Planner. 3:03 Add more keywords to your list and take it from there. 3:06 Another approach you can take is writing a post on 3:10 your wall while tagging Facebook or Google Plus pages. 3:13 When you do that, and if the owners of these pages didn't block this option. 3:17 Your post will appear on their walls. 3:22 This means all of their audience sees it too. 3:25 Exactly what you need, don't you? 3:30 A good post provides a succinct description of your request and 3:33 the url to take your screener. 3:38 Don't forget to provide a clear call to action. 3:40 If you chose to work on the stop and 3:44 shop idea, you can definitely mention you are doing this as a part of a course and 3:46 ask people to help you by responding to the questionnaire. 3:51 During this course, you will learn and practice various research techniques. 3:55 Posting on social media will get you participants for 4:01 these parts of the course. 4:04 After you successfully posted your call to take the screener, 4:06 it's time to decide who is screened in, and who is out. 4:10
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