Presenting Your Findings2:19 with Devin O'Bryan
Create a narrative to win over your management, fellow designers, and engineering and sales teams.
Most projects will have stakeholders. 0:00 These are people who have invested time, energy, or 0:03 money into their team's efforts. 0:06 As a resolve, you'll likely have to present to those stakeholders. 0:09 No need to dread, we now have a good story to tell. 0:14 So tell it with conviction. 0:19 It's okay to show your excitement, even if you aren't 100% sure of the idea. 0:21 Be honest about the areas that you've not fully explored though. 0:26 Three important things to remember when structuring your 0:31 stakeholder presentation are, one, simple story. 0:36 Keep the story tight and easy to follow. 0:40 Two, maintain empathy, use your users 0:43 name to maintain empathy with your audience and guide the narrative. 0:48 And three, solve the pain, explain how your solution solves for user's pain. 0:52 Here's a few other pointers. 1:00 Time management, be sure to allocate time to better develop the story so 1:02 you're telling the points that matter most for you. 1:08 For instance, you may wanna call out stable Sarah's reaction 1:11 when she checks out, but remove portions where she's exploring the site. 1:15 The key is acknowledging what your audience cares about. 1:20 Here's another one, story first. 1:25 Attractive visuals may distract from your story. 1:28 So consider the fidelity with which you communicate. 1:31 If you're early in the process, keep the fidelity low. 1:35 And set those expectations when you're introducing your story. 1:39 If you're further along, then higher fidelity visuals will make sense. 1:43 Getting feedback, go into the presentation with the intent on receiving feedback. 1:48 Rather than opening up the floor of asking for 1:55 general feedback, once your presentation's ended. 1:58 Begin the question and 2:00 answer section with fairly directed questions aimed at the top stakeholders. 2:02 This will let them know what you actually want feedback on, and 2:08 you will maintain the ability of running the meeting. 2:12 Let's wrap up with the final video in this course. 2:16
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