Primary Navigation6:22 with Anwar Montasir
When it comes to primary navigation, most websites offer a common set of features. I’m looking at The New York Times, a news website; Powell’s Books, a shopping website; and Sierra Club, an environmental non-profit. All three sites feature a header with a prominent logo in the upper left or top center. Clicking the logo returns the user to the homepage from any place within the site. All three sites also feature navigation tabs inviting users to browse major content categories. Website headers often feature smaller utility links, such as a shopping cart or the opportunity to log in. And many websites include a way to search in the header, although the Sierra Club doesn’t offer that feature.
Affordance: the properties that suggest what can be done with an object.
Hick’s Law: the time it takes to make a decision increases with the number and complexity of choices.
Serial Position Effect: users tend to best remember the first and last items in a series.
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