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At this point, go deeper into the problem by including your research. Include any relevant research about the target audience, including personas, empathy maps, survey responses, user testing feedback, and so on.
Slides Shown:
Researching the Problem
- Audience (Personas, Empathy Maps)
- Flow (User flows for user and admin)
- Current design
Now it's time to go
deeper into the problem.
0:00
I started this section by including
research about the target audience.
0:04
Here is the student persona,
and here is the empathy map.
0:08
You can include other research artifacts
here, such as survey responses,
0:14
user testing, feedback,
and analytics insights.
0:19
You can also include industry research and
0:24
a competitive analysis of other companies
who are doing something similar.
0:26
Then I started documenting the current
experience, beginning with the user flow.
0:31
The prospective apprentice visits the
landing page and submits an interest form.
0:37
The data is emailed to Treehouse.
0:42
Then, someone on the Treehouse staff
manually creates the account and
0:45
assigns their access to the organization
and the starter learning track.
0:49
This tedious process is
a major pain point, and
0:54
the user flow is a simple
way to make that apparent.
0:58
Once given access,
the user receives an invitation email.
1:01
Then they can sign up for
a Treehouse account and
1:05
see the track on their
dashboard when they sign in.
1:07
Then I included screenshots
of the current experience.
1:11
Starting with the landing page,
I included pain points for each.
1:14
You can see I followed this format for
the interest form and email.
1:18
For each point,
I pointed out areas for improvement.
1:26
As you can see, the invitation
email has room for improvement.
1:30
It doesn't mention the apprenticeship
program, and it's no wonder that
1:34
prospective apprentices often either
overlook this email or get confused by it.
1:38
Great, so at this point the audience
has all the backstory and
1:43
is aware of the current state.
1:47
Next, I'll present my ideas for
solving the problem.
1:49
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