Tracking responses and selecting participants3:04 with Tomer Sharon
You’ll now identify respondents that meet your criteria and decide who you want to invite to participate in your user research activity.
You'll now identify respondents that meet your criteria, and decide who 0:00 you want to invite to participate in your user research activity. 0:05 From the moment you start posting on social media, it can take minutes up to 0:09 several hours, until you start seeing responses to your screener. 0:14 As soon as you get responses, it's time to decide who's in and who's out. 0:19 Scan the responses page of your screening questionnaire, and 0:24 see who meets your criteria and who doesn't. 0:28 Easiest decisions first. 0:31 Let's see who doesn't qualify to participate, and 0:33 highlight them with a red background. 0:36 So, this is the response page. 0:39 And what I did here is I already highlighted three lines here, in red. 0:41 Each line represents one respondent. 0:46 I wanna go over it and see with you why did you not qualify. 0:49 So Penny here is a female, that's fine. 0:53 But she's under 18. 0:57 I was looking for people over 18. 0:58 So she is out. 1:01 Next one is Dave. 1:04 male, age is fine. 1:06 Architect is fine. 1:07 Location is fine. 1:09 iPhone is okay. 1:10 He uses Facebook at least once a day, that's good. 1:12 That's what I wanted. 1:16 But, in the past month, he was not interested in learning how to dance. 1:17 So he's out. 1:22 Let's move on. 1:23 Third one, in. 1:24 Female, 24 through 30, that's okay. 1:27 She's a dancer. 1:29 But here it is, she uses Facebook less than once a week. 1:31 I want to invite people who use Facebook more than once a week. 1:35 All right. 1:39 Now let's see who meets the criteria and highlight them in green. 1:40 So, there are a few people here that do meet the criteria, 1:45 and let's just make sure. 1:49 male, age is fine, location is fine, iPhone is fine, at least once 1:52 a day on Facebook and interested in dancing, and so on and so forth. 1:56 This way I'm gonna go over each and every row, each and every respondent to 2:02 this screener that I posted, and see who qualifies and who doesn't qualify. 2:08 You might have a situation where you have too many reds, and too few greens. 2:13 In this case, you have two options. 2:19 Either go back to Facebook, Twitter, and Google Plus and find more groups, pages, 2:21 and communities to post your message, or relax your criteria. 2:26 For example, consider recruiting 40 instead of 20% males, or 2:31 accept people who use Facebook a little less than once a week. 2:36 You get the idea. 2:39 That's it. 2:41 As soon as you have enough participants who qualify your criteria, 2:42 it's time to start scheduling study sessions with them. 2:46 Although you started it on public social media, at this point, 2:49 contact them privately. 2:53 Next, you'll start learning about how to conduct your user research. 2:56 The first technique we'll use, is called experience sampling. 3:00
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