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Leading Questions - What Not to Do1:13 with Tomer Sharon
Here's some tips on questions to avoid when creating questions
The following are things you should definitely avoid during user interviews. 0:00 They'll confuse your interviewees, mess up your data and 0:05 result in invalid, unreliable conclusions. 0:08 Don't intimidate. 0:12 Standing while your interviewee is sitting is not a good idea. 0:14 You're intimidating them. 0:17 Don't ask sensitive, personal question. 0:19 They make your participants uncomfortable. 0:22 Don't ask yes, no questions without asking why. 0:25 Don't ask long questions. 0:28 By the time you finish, they forget what you asked. 0:30 Don't use jargon because they don't understand it. 0:33 Don't talk too much. 0:36 Don't explain your questions. 0:38 Don't ignore body language. 0:40 While they might say one thing, their body language might be saying something else. 0:42 Don't ask for product feedback. 0:47 You don't want feedback, you want to observe behavior. 0:50 Don't ask to predict the future. 0:54 We talked about that. 0:56 Don't pitch your product. 0:58 This is not a sales call. 0:59 This is an interview. 1:00 And don't analyze the answers in your mind. 1:02 You'll have time for that later. 1:05 That's a lot to remember, but practice makes perfect. 1:08
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