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Preparing for Interviews2:19 with Tomer Sharon
There are three things you need to do to prepare for interviewing people: Identify a Topic Prepare Questions Construct the Interview
There are three things you need to do to prepare for interviewing people. 0:00 One, identify a topic, your interview should have a theme, 0:04 a focus topic you wish to discuss. 0:09 This topic is derived from the reason you wish to conduct interviews. 0:12 If the reason was understanding if people need the note-taking iPad app, 0:16 then there you have it, your topic is just that. 0:20 Make sure to identify topic, don't skip this part. 0:23 Otherwise you might waste a lot of interviewing time on 0:27 unrelated things collecting data you don't need. 0:30 Two, prepare questions, your goal while interviewing users is to gather 0:33 stories about their recent behavior that on one hand will provide you with insights 0:39 into their needs, and on the other hand will uncover pain points they might have. 0:44 Add to that interviewees personality that affects how much they talk or 0:49 don't talk, people are different than one another, 0:53 no one interview will look the same as the other. 0:56 Therefore, you need to have in your backpack two types of questions, 1:00 regular and follow up questions. 1:04 We'll discuss these types later on. 1:06 Three, construct the interview. 1:09 You'll research participants need to feel comfortable answering your questions. 1:12 One of their concerns before the interview is that they wouldn't be able to 1:17 answer your questions. 1:21 Therefore, you need to plan for easy questions first, then ask harder ones. 1:22 Ask a couple of easy questions you're not even sure you'll learn anything from, 1:29 that's fine. 1:33 Your goal for the first few minutes of the interview is to 1:34 make interviewees feel they can easily answer your questions. 1:37 For example, ask them what was the last thing they searched on Google, or 1:40 when was it or what was the reason they recently used their smart phone, 1:45 then move on to asking harder questions, ones you hope to learn from. 1:49 Plan for more questions than you think you have time for, 1:54 some people talk fast some have very lengthy answers make sure your 1:58 question list is organized by importance except for easy opening questions. 2:02 Now, let's look at a bunch of possible questions you 2:09 might ask during interviews with a goal to uncover users' stories and needs. 2:12
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