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Creative Brief1:25 with Tomer Sharon
The creative brief is a 1-2 page document that defines what needs to be done and why following user research.
Evans, W. (2013). Introduction to Design Studio Method. TLCLabs.
Klocek, S. (2011). Better together; the practice of successful creative collaboration. Cooper Journal.
Gothelf, J. (2013). Lean UX. O’Reilly: Sebastopol, CA.
Lindstrom, J. (2011). Design Studios: The Good, the Bad, and the Science. UX Booth.
Warfel, T.Z. (2012). The Design Studio Method. Agile UX NYC 2012.
The KJ Technique: A group process for establishing priorities, by Jared Spool.
Creating an Affinity Diagram Sophie Brenny and Freek de Bruijn
Using Affinity Diagrams Arizona Public Health Training Center
The creative brief is a one to two page document that defines what needs to
be done, and why, following user research.
It includes both primary findings and
initial ideas for what needs to be done about them.
The creative brief is not only a research summary, it also provides solutions for
problems and needs identified during research.
Here are the questions a creative brief is answering.
What do we want to do?
What is the goal?
Why do we recommend it?
What is the problem we want to solve?
Who are we doing this for?
Who are the users, and what problems are we trying to solve for them?
How do users solve these problems today?
How do you want users to solve the problem?
Get specific around what actually needs to get done.
Write a short story about 250 words
that describes a person using the suggested solution to solve the problem.
How do we know know we've been successful?
What are the metrics we're trying to move?
What would signal these changes?
And how might it look like?
You can refer to a complete to a complete sample creative brief in
the notes section of this course
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