Creative Brief1:25 with Tomer Sharon
The creative brief is a 1-2 page document that defines what needs to be done and why following user research.
Evans, W. (2013). Introduction to Design Studio Method. TLCLabs.
Klocek, S. (2011). Better together; the practice of successful creative collaboration. Cooper Journal.
Gothelf, J. (2013). Lean UX. O’Reilly: Sebastopol, CA.
Lindstrom, J. (2011). Design Studios: The Good, the Bad, and the Science. UX Booth.
Warfel, T.Z. (2012). The Design Studio Method. Agile UX NYC 2012.
The KJ Technique: A group process for establishing priorities, by Jared Spool.
Creating an Affinity Diagram Sophie Brenny and Freek de Bruijn
Using Affinity Diagrams Arizona Public Health Training Center
The creative brief is a one to two page document that defines what needs to 0:00 be done, and why, following user research. 0:05 It includes both primary findings and 0:08 initial ideas for what needs to be done about them. 0:10 The creative brief is not only a research summary, it also provides solutions for 0:14 problems and needs identified during research. 0:19 Here are the questions a creative brief is answering. 0:22 What do we want to do? 0:26 What is the goal? 0:29 Why do we recommend it? 0:31 What is the problem we want to solve? 0:33 Who are we doing this for? 0:37 Who are the users, and what problems are we trying to solve for them? 0:40 How do users solve these problems today? 0:45 How do you want users to solve the problem? 0:50 Get specific around what actually needs to get done. 0:53 Write a short story about 250 words 0:57 that describes a person using the suggested solution to solve the problem. 1:00 How do we know know we've been successful? 1:06 What are the metrics we're trying to move? 1:08 What would signal these changes? 1:12 And how might it look like? 1:15 You can refer to a complete to a complete sample creative brief in 1:18 the notes section of this course 1:21
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