Analytics is extremely important to the success of your SEO efforts.

If you're not paying attention to how well your efforts are performing.

You leave yourself vulnerable to other sites

trying to grab your traffic and potential customers.

As discussed, Google provides data through

their webmaster tools and analytics platforms.

But you can also try other sites out there and get some other kinds of analysis done.

One such site is woorank.com.

Enter your URL and the site will generate a

nicely detailed report of various aspects of your site.

Including visitors, social, mobile and SEO feedback they'll even give

you a list of priorities that they believe you should address.

Hubspot's marketing Grader is another similar and effective tool.

Now when you have limited time to review in depth analytics reports and other data.

Nicely generated tips and data like these services provide are great alternatives.

And in some cases can be easier when creating a plan for making improvements.

For more SEO specific insight, UpCity has a

free report card that they'll generate for your site.

With feedback on your rankings, link-building

efforts, and results for Google and Bing.

It's another quick way to understand where

some of your successes or problems might lie.

If you're looking for basics, validating your code is

an important step to take before publishing a site.

The W3C code validator is an industry standard.

And by entering the URL of a page, the validator will

find specific code problems and other issues that could impact your SEO.

As well as, the usability or readability of the content.

If you're looking for a more technical

analysis of how a certain website might work.

BuiltWith can tell you what types of

platforms and tools certain websites are using.

Servers, content management systems, frameworks, hosting and email,

and advertising and analytics information can be found.

Perhaps giving you some ideas on how to complete or build your own website.

Many of these evaluation tools do similar things, so it's up to you

to try out each one and see what insight that you can get.

But understand that these evaluations about your own

site should be done on a regular basis.

Don't launch a site or publish content and then never revisit it.

You'll need to track certain metrics over time

to see if what you're doing is working.

And, if you're doing more research about the

keywords you might use check out Google Trends.

The data found here can let you know if

interest in a specific keyword is rising or falling.

And some of the related searches, even geographical

data about who is looking for that term.

Website searches can be a very interesting thing to track.

In Google Analytics, a site search feature can report what users

look for when they use your site as a search tool.

Now, this assumes that you're using the Google search engine on your site.

This data lets you know what people cannot find and what they want.

So, it might highlight navigation or usability issues.

As well as, ideas for new content to create or products and services to offer.