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Shared Understanding
2:15 with Tomer SharonFiguring out what happened during research and what it means is a team effort.
Klocek, S. (2011). Better together; the practice of successful creative collaboration. Cooper Journal.
Lindstrom, J. (2011). Design Studios: The Good, the Bad, and the Science. UX Booth.
Creating an Affinity Diagram Sophie Brenny and Freek de Bruijn
Using Affinity Diagrams Arizona Public Health Training Center
An African proverb says, if you wish to go
far, go together.
0:00
I couldn't agree more, especially when it
comes to user research,
0:05
analysis, and synthesis.
0:08
Figuring out what happened during research
and
0:10
what it means is a team effort for two
excellent reasons.
0:13
One, a shared understanding clarifies what
0:18
different people in the team learn from
research.
0:21
Sharing those learning bits increases
everyone's understanding.
0:24
Two, a shared understanding also means
everyone in
0:29
the team is committed to what's coming
after reasearch is done.
0:32
If people agree on what's next, they are
more committed to making it happen.
0:37
Jeff Patton is visually explaining the
concept of
0:42
shared understanding in a brilliant way.
0:45
Let's apply his concept to making sense
out of research data.
0:48
First, different team members have
different insights from research.
0:52
Yet, since they were all involved in
research as moderators, observers, or
0:57
people who go over the data, they think
they agree on what they saw and
1:01
what it means.
1:05
As soon as each person's understanding is
put into the sketch, or
1:07
some kind of a written form, everybody
understands they were seeing, thinking or
1:10
concluding different things.
1:16
The team then shapes their various
learnings, understanding and
1:18
insights through a process of analysis and
synthesis.
1:22
In the end of the process, the team has
reached a shared understanding about what
1:26
happened during research and what should
be done about it.
1:31
Shared understanding is the collective
knowledge of the team that builds up
1:35
over time as the team works together.
1:39
Shared understanding is the currency of
user research.
1:42
The more a team collectively understand
what it's doing and why, the less it
1:46
has to depend on second-hand reports and
detailed documents to continue its work.
1:50
Your key takeaway is to involve as many
team members as
1:56
possible in research in general, and
specifically in
1:59
the process of coming to conclusions after
data collection has ended.
2:02
Next, we'll introduce the first analysis
and
2:07
synthesis technique, the experience
sampling classification.
2:10
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