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Shauna Lynn Panczyszyn
46:56 with Shauna Lynn PanczyszynShauna Lynn Panczyszyn talks about building your freelance business.
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[MUSIC]
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Hi, guys.
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[LAUGH] Hi, Creative South.
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I'm so excited to be here.
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I can't believe this is happening.
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I attended Creative South,
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as the very first conference that I ever went to last year.
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It was awesome, it's like family.
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They're not lying when they say you come as friends and leave as family.
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Like everyone here is so cool.
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So yeah, thank you for having me Creative South.
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It's, it's already been a fantastic time.
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And I'm really, like I said I'm really nervous.
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Like I, I'm kinda shaking a little, so we'll see how this goes.
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So for
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those who don't know me, my name is Shauna Lynn Panczyszyn, pronounced pan-chez-en.
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It's Ukrainian.
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It's really hard and it's terrifying when you see it on paper.
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>> [LAUGH] >> But
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it's a lot easier to say than you think.
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But as a joke in high school, I went as Shauna Parmesan, because well,
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no one could say it, and over the years there's also been Shawna Prosciutto,
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and backstage Shauna what was it, Parmento, or whatever.
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People are just turning my last name in to Italian things.
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So, we'll see what happens throughout the conference.
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I am a hand lettering artist, and illustrator.
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I love letters so much.
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And I am located in sunny, warm, humid, way too hot, Orlando, Florida,
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home of Mickey Mouse.
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>> [APPLAUSE] >> [LAUGH] And I know,
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I know that we have a lot of Orlando people here today.
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Orlando rep, like, yeah!
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>> [APPLAUSE] >> So, yay.
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And yeah, so I grew up with two awesome parents who still work today.
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My dad is a dentist and my mom was the office manager for
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many years up until recently, where she's essentially taken on semi-retirement.
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So she, she's enjoying it.
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I watched my parents build their business for thirty years.
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They built it from the ground up.
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They started in I think about 1984, and they've just been going, and going, and
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going since.
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And they're just, they're awesome.
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And I was very lucky growing up because they always fueled my love for art.
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They always made sure there were art supplies everywhere.
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They, they made sure that if there was, there was a camp I wanted to take.
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I did a lot of photography, like pinhole cameras, those were fun.
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And I, so I always had art supplies available to me.
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Because my parents always believed that there, they wanted me to really have fun,
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and enjoy what I'm doing.
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Even when we'd go up to Chicago to visit my grandma, we have a roll of,
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like that 500 foot roll of Xerox paper that's like this big and markers and pens.
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And when it was way too cold to go outside and, and play in the snow,
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she'd just take the roller, and just go, woosh.
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And roll it out, and we'd sit and we'd play.
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So, I've been, I've done art from a very young age.
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I was a very, very quiet child.
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My mom really never worried about me.
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But, one day, she was on the phone and she really,
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she hadn't really heard a peep from me in quite a while.
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And she walks out to find me creating my first mural.
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I, I had found a permanent marker, and notice,
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notice the the fantastic bottle down here?
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She eventually had to paint it.
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But she tried to clean it off, but she, she walked out and
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apparently I'm in my own world, and I am just drawing away and I had, you know,
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I'm just having a great old time.
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And she goes, Shauna, and I apparently, this is the story that I've been told.
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I turn and I went, and she goes, what, what are you doing?
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And she, and I, I must have said that, you know, drawing or whatever, and she goes,
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you know what, this is beautiful.
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You know what would have been really great and I said, what mommy.
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Your three year old really excited like, oh good I'm not getting yelled at.
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[LAUGH] She goes if you had the some paper so I could keep it, but tell me about it.
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And she doesn't remember the story, but apparently I had this whole elaborate
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story that went with this really weird wall drawing and, you know,
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and my dad was like, why is there a mark on the wall?
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And she was like, Shauna found a sharpie.
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[LAUGH] So,
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you know, that was, she actually takes full credit for this.
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She's like, had I yelled at you,
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you probably would not be up on stage right now.
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[LAUGH] So, she's, she's like, I could have yelled at you and
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I could have broken you for life, but I asked you to tell me about it so, ha.
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She, she and my dad are like my biggest supporters.
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I love them so much.
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But yeah, so tell me about it.
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So, throughout the years I continued to do art.
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I just continued to take art classes with a minor stint in eighth grade when my,
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my friend I grew up really wanted me to take choir with her.
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I was gonna take art and business, and she was like, no, no, no, no, no.
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Do choir with me.
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It'll be fun!
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And up until that moment, I, I, had been tone deaf, like, I, I couldn't sing.
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I used to, I used to belt out in the shower,
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I used to belt out My Heart Will Go On and I sounded like Celine Dion.
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So, I don't know what my mom heard.
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>> [LAUGH] >> But apparently, I was tone-deaf and
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so, eighth grade rolls around and she's like don't do a solo.
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You, you know, you're not ready for a solo yet.
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It was like Christmas time and I was like, alright, fine, whatever.
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And then at the end of the year, our class of four people did a quartet and
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went out there, I belted out this very operatic part of the song and
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my mom is just like, what is that?
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So ultimately, choir ended up being a part of my life for quite a few years, but
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I went into, into high school.
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I did the IB program.
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Do any of you know what that is, anyone?
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Are a few of you IB kids?
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Yeah, I feel for you, that extended essay, never again.
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I did mine on, on music during the Bolshevik Revolution and I don't know why.
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And it was terrible.
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I got a C. It was awful.
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I shouldn't have passed.
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So I, I ended up going in, into ninth grade and
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I did choir, but I also did IB art.
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And I did it was a computer, it was called computer graphics.
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So, it was my first introduction to, like, Photoshop and the Adobe programs and
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really kind of, really working on a computer because prior to that,
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it was like me playing Muppet Treasure Island on the computer.
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So, I had a love of Comic Sans.
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>> [LAUGH] >> I just loved it.
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I, I loved Comic Sans.
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I loved gradients.
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Like, all the things that we frown upon, I loved.
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And this is the only time I've ever been able to use a rainbow gradient and
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Comic Sans in a professional work.
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So, yeah.
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And, and I actually I went and
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I found my old hard drive with all my high school stuff on it.
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I unfortunately could not find the one file where I abused comic sans,
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it was a little like about me brochure.
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And I think it's on a CD-ROM at my parents house,
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and I just didn't have time to locate it.
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So, what I found though is my first lettering peace.
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[LAUGH] so rainbow
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lightning anyone figure out how to make lightning in Photoshop because it was fun.
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And then we have the piece I created with a mouse.
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I won't lie I'm still impressed.
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But this was, like, when I was in ninth grade.
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It was about the time that that soup-at-hand commercial was out with the,
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with the girl sitting and
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drinking her soup while she's drawing on a Wacom tablet.
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And it was my first introduction to what a Wacom tablet was.
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And it was, my mom was like, what is that?
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You need that. That's awesome.
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And so, I was like, okay, this is kind of neat.
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I could do this.
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So, ultimately, I end up continuing and, of course, another Photoshop piece.
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This one was very special.
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[LAUGH] Yeah, there are, there are five Ear, or six Earths.
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[LAUGH] The, the star brush, a fake galaxy,
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and lens flare, and I even took the, this, this fairy face that I drew and
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I threw it in here cuz I thought it was being really awesome and conceptual.
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I wasn't.
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So, ultimately like I did graph, I did computer graphics just in ninth grade and
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I switched to IB art.
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And I did choir all through school, and by the time I graduated,
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I was like, I wanna be an opera singer.
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So I, I applied and auditioned and got into the University of North Florida.
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For those of you that know Florida school like UF has the gator chomp.
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I think USF has the, the Seminole thing.
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We swoop.
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We swoop.
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That is our, It's so unintimidating, like.
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Like you see, you know, you see all the gators they're like, yeah, yeah.
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And we're like woo, swoop.
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[LAUGH] But we're the ospreys, so, eh,
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so I, I did, you know I went into initially for opera and
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I was sick my entire first semester and was like.
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you know what this just isn't for me.
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I don't like practicing.
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I really don't like doing a lot of this stuff, like I'm just not happy.
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And I found myself getting increasingly jealous of all the kids out there doing
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drawing around the lake.
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I was like, I'd really like to do that.
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I think I'm gonna just try and get into the graphic design program.
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So I did the prereqs, I got in, and I ultimately ended up graduating with a,
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a bachelor of fine arts with a concentration in graphic design and
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digital media.
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So, I'm not even a graphic design major.
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I'm a fine arts major.
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And around the time I was about to graduate,
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I realized I have no job prospects and I have no experience to get me into a job.
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The work experience I had was I worked at the ice rink,
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which isn't gonna translate to getting a design job anywhere.
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So I, I'd asked my teacher just kinda like, hey,
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you know, if you hear of any internships would you mind kinda throwing them my way.
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And my, my web teacher forwarded me this e-mail, and he says, Contact these guys.
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I think you'd be a really good fit here.
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So I email them, and I get it,
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I get an interview at Brunet-Garcia Advertising in Jacksonville, Florida.
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They are probably some of the best people you'll ever meet.
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I'm still in touch with them today.
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They're wonderful.
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And they've actually had a consistent presence in my career for
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the last four years.
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So, I, I go to the interview, they hire me on the spot, and
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I interned there for six months Monday through Thursday nine to five.
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I loved it, I had so much fun and
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they knew I'd be an illustrator before I knew I would be an illustrator.
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So I had the opportunity to create this poster for the World of Foote, and
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the creative director came up to me and
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he said hey, I want you to hand letter all this stuff.
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I said done, now I'd done a little bit of lettering in college but
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I didn't really realize it was a thing you could so I just kinda, I went with it and
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I looked up on like My Fonts to get, you know, reference material.
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This was like pre Pinterest.
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And came out with this and ultimately found out a few months later,
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after I'd finished my internship, it was accepted into the ComArts typography
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annual, and, I sort of freaked out at work.
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I had been working at Body Central, exscuse me, at the time.
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And it was just, it was really kind of mind blowing and then I spent,
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like, the next two months running to Barnes & Noble every week to try and
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see if it was out yet.
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>> [LAUGH] >> And when I opened it,
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it actually ended up being like a full-page spread, and it was awesome.
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But this is, this poster, it launched my career.
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Like, I, it was just, it was incredible to see in print.
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It was really awesome to have this sort of accolade.
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They spelled my name right.
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>> [LAUGH] >> And so, as, as a few months went on,
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someone had contacted Brunet-Garcia and they said, who did the lettering on this?
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We'd love to get in touch with her.
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And they gave her my information.
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They could have easily kept it to themselves and said, oh,
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we'll do this in-house.
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But they, they sent it my way because they are wonderful, awesome people.
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And I got to do this OC Weekly cover.
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And this was my first, like, true, big, freelance client project.
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I had two days to turn it around, and
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I was working full time at the rink on the weekends.
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So I got it on a Friday night, and by Sunday morning,
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I had managed to send her something to print.
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And this is, like, this is before I kinda figured out how to do this on
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the computer, so this was all hand-drawn, scanned, inverted, like, crazy.
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I've since found a simpler way to do it.
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So while I was working there, like, I continued to do a little bit of freelance
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here and there on the side, I had another little gig with OC Weekly.
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And I wanted to get into more freelance, and, just wasn't happening,
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but I was coming up on my one year at my job.
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And, I didn't see myself staying there much longer.
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And as luck would have it, I got an e-mail from an agency down in Orlando, who said,
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we would really like to to interview you for an art director position.
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I said cool, sure.
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So I went down the day after Labor Day, interviewed, and
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then went straight up to work.
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So, drove I s, I had stayed at my parents, it was like an hour and a half, or
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like 40 minutes one way and then two hours another way, so it was a very long day.
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And ended up finding out about three weeks later, I got a call at work, so I couldn't
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even call until after I got out of, out of work that day, but I was offered the job.
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However when they said we had, they said we'd like to offer you the job.
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We had to do a little convincing, but we'd like to offer you the job.
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Red flag if someone says we had to do a little convincing,
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ask who you had to convince.
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I was so eager to get out of where I was, that I, I was like, sure, fine let's go.
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So three weeks later, I left Jacksonville, and I moved down to Orlando.
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And I started this job.
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And, you know, I was getting, getting acclimated,
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kinda getting comfortable with it.
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There were, there were a few little weird signs here and there where I just,
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I was very naive and I chose to ignore them,
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and I was like, well maybe this is just how things are.
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And so around Christmas time, so I started in October so, in Chris,
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around Christmas time, we had the Christmas party and all the,
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all the higher ups they came up to me, they gave me hugs.
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They're like we're so happy to have you on the team,
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you're such a great asset yadda yadda yadda.
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So here I am thinking like everything's awesome.
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I'm good, I'm safe, you know, I, I was, I'm, I'm, I'm safe here like,
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things will work out things will kind of pick up, I'm sure, after the new year.
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But I had it, there was a little bit of a nagging feeling.
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Something didn't quite feel right, but again, naive, chose to ignore it.
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So I ended up going home for Christmas, spending time with my family,
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it was really wonderful and nice.
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And then I came back in January and the vibe was a little different.
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Something was a little weird.
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But again chose to ignore it, cuz naivety.
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That's no longer an issue.
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So, come February 1st, 2013, it was a,
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it was kind of a weird day, because my, my job rack was very empty.
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We had little file folders and I had like maybe two files.
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And then they had hired another guy who was also sharing my position.
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They had ultimately hired me as a junior art director,
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with, telling me they'd help me move up to an art director position.
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So they hired another guy and so we were both junior art directors, and
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his job rack was literally overflowing.
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Like, he had extra files, like, off to the side.
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And I'm like, I'm not sure what's going on here, but like, if you need help,
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I can, I can help you a bit.
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And around four o'clock in the afternoon, the, the big guy pulls me into the office,
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into, into an office and he says, we're letting you go.
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And this was three and a half months, so it was past the 90 days.
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And to this day, like, I still don't know why, and I don't need to know why because
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the time to have told me was that day when I was sitting there staring at the man,
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flabbergasted why I am suddenly out of a job with no warning.
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Sorry, I'm like, actually getting a little choked up, because it's still very hard.
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But it, as of February 1st this year, it's been two years.
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So, I, I, I, sit there and he's like, you know, you,
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you know, so-and-so is gonna go collect your things from your desk.
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I said no, no, no I need to collect my things I need to make sure that
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I'm not going to forget anything, because I had my own books there,
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I had a hair straightener in the drawer because y, if it rains.
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If it, it's a legitimate thing.
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If it rains, this goes poof, and I gotta tame it.
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So, I was, you know, I said I need to make sure that I collect all my things.
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And, you know, and, and, just fyi,
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if you don't give them permission to touch your purse it's illegal.
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Keep that in mind.
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So, ultimately he relented as long as the accountant went with me to collect
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my things.
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And I stood up.
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And this man is like, my recollection is he's like seven feet tall.
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He was probably more like six two.
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But I stood up, and I, I put my hand out, and I said I want to thank you for
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this opportunity.
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I shook his hand, and I walked out, and I collected my things.
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I went to my car, put things in my car, sat down, got ready to call my mom,
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saw I had an email in my, in my thing.
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So, just out of habit I go check my email and
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the email says it's from the entire company.
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It's from him to the entire company and
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it says Shawna is no longer a an employee of the company effective immediately.
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And to this day I sort of wish that I had replied all and said yes I'm aware.
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>> [LAUGH] >> But I wasn't thinking on my feet.
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I was kinda, kinda distracted, and, but it hurt, you know.
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It was all of a sudden I was like, wow, they,
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he couldn't even wait until I was out of the parking lot.
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Like, did he really want me gone that badly?
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And I didn't really know how to handle that, and, you know, I mean,
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the least he could have done was shut my email off first, like, come on.
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Little courtesy here.
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So I call my parents and I'm like, I, and I, my mom's like,
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I never want to hear you wail like that again, cuz I was just, I was a mess.
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And what tipped me, what takes me about, took me about 15 minutes to
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get to in the morning took me 45 to get home because of traffic.
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Because, of course, they let me go right in the middle of I-4 traffic.
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So, I call my parents.
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They live 40 minutes from me.
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And they arrived at my apartment about ten minutes after I did.
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And you know, we're sitting there,
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and my moms like, why don't, you know, I was like, I'm going to try and find a job,
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you know, but in the mean time I might freelance.
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And she's like, why don't you just try freelancing now?
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She goes, you've done the job thing, you didn't come here to go job hunt.
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Why don't you just try, try freelancing?
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And she goes, you can, you can work from home, you can set your own schedule,
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18:42
you can work in this cute little studio you've put together.
-
18:45
You can go skate when you want.
-
18:46
I lived across the street from an ice, from the ice rink.
-
18:49
My parents did a good job finding that apartment.
-
18:52
I have a five minute drive.
-
18:53
It is awesome.
-
18:55
But when she's, and she says if you get a dog, I was like I can get a dog?
-
18:58
And she goes yeah, you're, you're going to be home, you might as well get a dog.
-
19:01
Then, you're not alone.
-
19:03
So two months later, I had Mister teddy the Director of Cuteness.
-
19:05
>> [LAUGH] >> He he has his own Instagram handle.
-
19:10
So if you'd like to follow him, he posts updates.
-
19:13
But, yes, Mister Teddy, the Director of Cuteness.
-
19:16
He's my, he is my little buddy, he's my little fluff ball.
-
19:19
When I adopted him, he, he was a rescue dog from Florida Little Dog Rescue.
-
19:24
And he is just, I love him to death.
-
19:26
He's my baby.
-
19:27
If you come talk to me, if you talk dogs,
-
19:29
you're gonna see photos of him, because I have so many photos.
-
19:31
My mom has been sending me photos because she's, she's watching him this weekend.
-
19:35
I love him.
-
19:37
But when I got him, he was very, very flaky, very very, he had no hair.
-
19:42
He just, he was a mess.
-
19:43
It's kind of like a metaphor of where my life was at that time.
-
19:45
>> [LAUGH] >> And, so ultimately, like, kinda,
-
19:48
we both kinda grew together.
-
19:50
And he's now, now he's that adorable little fluffy thing.
-
19:52
His hair's crazy thick, and he sleeps like no one's no one's business.
-
19:56
It's awesome.
-
19:57
He sleeps in and doesn't try and wake me.
-
19:59
It's great.
-
20:00
So while I'm sitting on the couch and, and just kind of, like, freaking out,
-
20:04
my Dad goes to my, he goes, he goes to my fridge and he pulls out the tonic, but
-
20:09
he goes, why do you have diet tonic?
-
20:11
I said it has less calories.
-
20:13
He goes, that's bull.
-
20:14
Excuse me.
-
20:17
And he's like, so he makes me this really strong vodka tonic, and
-
20:19
I'm looking at my parents.
-
20:20
I'm like, I don't wanna be a victim in this.
-
20:22
I wanna really, like, stay positive.
-
20:24
I said I never want to be a victim because, yes, it sucks.
-
20:27
It happened to me.
-
20:28
But this is a chance for me to really grow and
-
20:30
really come out of it really strong and just show them.
-
20:35
And so I'm a big believer in that positive yields positive.
-
20:41
You put positive energy out into the universe and
-
20:43
the universe is gonna bring it back.
-
20:45
And I mean, that night, I'm like chomping at the bit.
-
20:48
I'm like, okay, I'm gonna freelance.
-
20:49
This is gonna be awesome.
-
20:50
I'm gonna make this happen.
-
20:51
I don't know how to do this at all, but I'm gonna make it happen.
-
20:54
And ultimately, my mom was like, why don't you just come home for five days and
-
20:56
take a mini vacation with us?
-
20:58
And, I was like, okay, I'll just come home.
-
21:00
That's fine.
-
21:01
So I'm like, for the next five days, I'm, like, chomping at the bit at home.
-
21:04
She's like, sit down and relax.
-
21:05
She goes, you never just relax.
-
21:08
And this still to this day happens.
-
21:09
She's like, why are you sketching?
-
21:10
I'm like, I'm relaxing.
-
21:11
I'm relaxing.
-
21:12
She goes, you're working.
-
21:14
I'm like, I'm sketching.
-
21:16
It's different.
-
21:17
So exactly a week later,
-
21:19
I got a call from a company called Brain Juicer up in New York City.
-
21:24
They are still a house client for me to this day.
-
21:26
We just did the third annual report cover.
-
21:29
But they came to me, said, we saw your World of Foot poster.
-
21:32
We really love your style.
-
21:33
We'd like you to do our annual report cover.
-
21:35
It's going to be this poster, and this thing is like this big.
-
21:37
I mean, it's huge.
-
21:40
This file, I think, ultimately ended up being over a gigabyte cuz I had so
-
21:43
many layers and so many textures.
-
21:46
And they loved it.
-
21:47
But this took me probably two months to do, and it was, it was a labor of love.
-
21:53
It was really just, it, I, it was what I needed to get me out of a slump, and
-
21:57
it was the first freelance gig I had as a full-time freelancer.
-
22:01
And in that time, I'm sitting at, I went to go skate and
-
22:05
I opened my phone and there's an email and I just wanted to check and
-
22:08
make sure I didn't have any, like, emails from Brain Juice before I got on the ice.
-
22:11
And it's an email from 3M Post-It.
-
22:15
I still don't know how they found me.
-
22:16
They never told me and I asked.
-
22:19
And they at, it was, at the time it was for
-
22:21
this project called the 3M Post-It specialty artist series.
-
22:26
Something like that.
-
22:28
Unfortunately they, they ended up discontinuing it last August so I never
-
22:31
actually got to see these in stores but I do, I did get a bunch of samples.
-
22:35
And my mom has them displayed in her cabinet with, like,
-
22:38
her pretty porcelain stuff.
-
22:39
>> [LAUGH] >> And she's like,
-
22:41
I'm never gonna use them.
-
22:43
And I'm like, I can give you an extra set.
-
22:45
I have like, 20.
-
22:45
And she's like, no, I'm never gonna use them.
-
22:47
They're just here for display.
-
22:51
Yeah, I did a cup design recently, too.
-
22:52
Same thing.
-
22:53
Never gonna use it, I'm just gonna display it.
-
22:56
So I got to do these, and it was really awesome because this first set on the,
-
23:00
on the left was part of the first round of things they had me do.
-
23:03
And I had about a month and a half to do these, and I presented four options.
-
23:06
They only asked for three, I presented four.
-
23:08
That was the fourth and that's what they chose.
-
23:11
So, go figure.
-
23:12
And there was actually an, a chance that they wouldn't even end up using
-
23:15
any of them, but the chalk thing was huge then.
-
23:17
They were like, we love it.
-
23:18
And then they came to me in about June, and like, hey,
-
23:22
we need this by next week, but would you be interested in doing a nautical series?
-
23:25
And I was like, oh heck yes.
-
23:26
Sure, let's do this.
-
23:28
And that was, what we ended up doing instead was we did a very sort
-
23:30
of symbiotic thing where I just would send things and they'd say,
-
23:32
we like this and this and this.
-
23:33
Let's combine it all, and off it went.
-
23:35
It was fantastic.
-
23:37
So that was the other series and it was really fun.
-
23:39
Of course, they played off the word, seize the day as seas, S-E-A-S, ha ha ha.
-
23:46
So, well, in, so, then in about April, I get an email
-
23:51
from the son of the owner of Brunet-Garcia, and he says,
-
23:56
hey, my girlfriend is the creative director of Jacksonville Magazine.
-
24:01
She saw the foot poster.
-
24:02
This thing is going to keep continuing to pop up, this one poster.
-
24:06
He said, she saw your foot poster and she really wants you to do a cover for
-
24:09
Jacksonville Magazine.
-
24:11
Would you be interested?
-
24:13
Would I be interested?
-
24:17
Yeah.
-
24:18
Duh.
-
24:19
So I got to do this, this awesome cover.
-
24:22
And they, she said I really want to do, like, chalk style typography and,
-
24:26
you know, can you come up to Jacksonville and draw around this taco?
-
24:29
And I was like, I could just do this digitally.
-
24:32
I could do it. We got, and she was like, really?
-
24:34
Yeah, we'll do this.
-
24:35
It'll be awesome.
-
24:36
So I got to draw around this, this, I think it was a tuna taco.
-
24:40
It's at TacoLu in Jacksonville.
-
24:41
So if you ever go to TacoLu, go try it.
-
24:43
It's probably good.
-
24:45
And so this was really awesome.
-
24:47
And during that time I had actually gone and,
-
24:49
like, applied to different artist reps.
-
24:52
And I, I just, I suck at promoting myself, I suck at pricing myself, and I was like,
-
24:56
if I can find someone to do that for me, that would be awesome.
-
24:58
And I had applied to them back before I had moved down here and they said,
-
25:01
you know, your art's not ready yet, but please keep sending us stuff.
-
25:03
And then I got busy and didn't.
-
25:05
So when I went full time, I said hey, is the offer still open for
-
25:08
me to send you things?
-
25:08
And she goes, of course.
-
25:10
So, I'd been sending her things over the last couple months and
-
25:13
she's like, these are great.
-
25:14
I'll present them when we have our artist review.
-
25:17
I sent her that.
-
25:19
She writes back, this is what we're looking for.
-
25:21
Your contract's coming next week.
-
25:23
And I got, I started my relationship with Illustration Limited.
-
25:28
And they are one of, I think, the largest artist reps in the world.
-
25:32
They've got several offices all over the world, and I love them.
-
25:35
They are just the best.
-
25:37
They go to bat for me when a client is really making me mad.
-
25:40
And it's just been a really great relationship with them.
-
25:44
My first six months was a trial period cuz they wanted me to kinda build up my work
-
25:49
and see if were, we would work, you know, well together.
-
25:51
And like, December came, and it was past six months, and I was like,
-
25:54
huh, guess I'm cool.
-
25:56
And so I've been with them, in June of this year it'll mark two years with them.
-
26:01
So it, like, for me,
-
26:02
it was, it's a fantastic experience cuz I don't have to price myself.
-
26:05
I don't have to worry about contracts or anything.
-
26:07
If I just agree to, you know, they say how is this for price?
-
26:10
Cool. Okay.
-
26:12
So what I have learned from this, though, is if you cant do, pay someone who can.
-
26:17
I can't do my taxes well.
-
26:18
I'm paying an accountant to do them.
-
26:21
That's his job.
-
26:21
He knows his stuff.
-
26:22
So I'm paying, you know, I, they get a percentage of what I earn.
-
26:27
But it, it's worth it because it's something that
-
26:30
I don't have to worry about or do.
-
26:32
I don't have to go seek out the work.
-
26:34
You know, they, they have plenty of clients that come to them saying,
-
26:37
we're looking for this kind of style, and they're like, oh, we've got Shauna.
-
26:39
She can do that, or we have so and so, they can do that.
-
26:42
And it's fantastic.
-
26:44
So some of my, one of my first projects with them was with Scholastic.
-
26:48
I was like, holy moly!
-
26:50
What is this?
-
26:51
This is awesome.
-
26:52
And as soon as this was actually available,
-
26:54
this is, this was chalk type as well.
-
26:56
It's hard to tell on here but
-
26:57
they wanted, like, colorful chalk and around this little boy reading.
-
27:03
And so as soon as it was available on Amazon, my mom bought it.
-
27:06
It's sitting in my bedroom in, like, this little pile of, like, stuff I've done.
-
27:11
And then a few months later I got to do a piece for the Wall Street Journal online.
-
27:15
And, I mean, it's just been, the ma, things I've had the opportunity
-
27:18
to do are just incredible, and I'm thankful for every one of them.
-
27:21
And a lot of it is just me remaining super positive all the time.
-
27:25
So that the ener,
-
27:27
you know, the, the positive energy goes out and the good stuff comes back in.
-
27:31
And this one was actually really cool because this was a mall in
-
27:35
I believe Switzerland called Silcity.
-
27:38
And they came to me and they said, we wanna have chalk vectors.
-
27:40
I said chalk vectors will never happen.
-
27:42
You will lose your, you will lose your texture.
-
27:45
It just, it's not gonna look real.
-
27:47
I said, I can do double DPI in Photoshop and you'll love it.
-
27:51
And it worked really well.
-
27:51
They were super happy.
-
27:53
But I had to write in German, which I've never done.
-
27:55
And I'm, so, I was very lucky cuz they were very patient with me because I was
-
27:59
trying to read their notes, and they had,
-
28:00
like, weird spacing issues when they'd write.
-
28:02
So I had, like, words coming together, like, no, these are actually two.
-
28:05
I'm like, [LAUGH] sorry.
-
28:07
I don't speak German.
-
28:09
But they sent me this, and it was out, it was the front of the mall and
-
28:12
I was like, oh my God, this is awesome!
-
28:15
And, it's, it's really crazy to like, to see these things come to life.
-
28:20
And towards the end of last year I was approached by International Delight.
-
28:27
And that was one of those I'm sitting in my apartment and I was like, Teddy,
-
28:31
you're never gonna believe this, and the dog's just like, [SOUND] I love you.
-
28:34
I'm like, I talk to the dog all the time.
-
28:39
But I got to do two panels for International Delight.
-
28:43
And yes, these are iPhone photos because I have not taken good photos of them yet.
-
28:46
But this is the day that I found it in stores.
-
28:49
I'd been looking for months and they finally rolled it out.
-
28:51
And I'm, you know, I'm walking around Publix and
-
28:55
all of a sudden I go, oh my God, and I took a picture.
-
28:58
I sent to my mom and I sent it to my friend Megan and then Megan went and
-
29:02
found it in California and she's like, look what I found out here.
-
29:04
And then I sent it to one of my friends, Katie, and then she sent it to her parents
-
29:08
and they sent pictures back finding it at their Publix.
-
29:10
It was, like, crazy.
-
29:12
And it was so weird, it was like my first truly,
-
29:14
like, all-over project, and it's just everywhere.
-
29:18
I went into Target and I'm like, there it is!
-
29:20
That's awesome!
-
29:21
And then my mom goes into Publix and she turns them all around.
-
29:24
>> [LAUGH] >> So, yeah.
-
29:30
She, the first day she was able to find it, she picked it up and
-
29:32
she's like, my daughter did this.
-
29:34
My daughter did this.
-
29:35
Hey, see this?
-
29:35
My daughter did this.
-
29:37
Yeah, so.
-
29:41
But, I'm honest, I'm really proud of this.
-
29:42
It really tastes pretty good too so if you buy it it's actually, it's quite good.
-
29:45
They also have chai tea, like a vanilla flavor and all these other flavors.
-
29:48
I did, I think, six or seven in total.
-
29:50
It was really fun.
-
29:52
So about mid last year, though,
-
29:54
I was approached by Walter Foster to do a book called Creative Lettering and Beyond.
-
29:58
And, yeah.
-
30:00
[LAUGH] This was really fun for
-
30:01
me, because I never thought that I would actually be an author.
-
30:06
And by all technicalities, I'm an author.
-
30:08
And I'm like, what is this?
-
30:09
What is my life?
-
30:10
This is weird.
-
30:11
And, like, I like, I live in Orlando.
-
30:13
I work from my apartment.
-
30:14
I'm in this like little bubble.
-
30:15
So I really have no idea how far my work actually goes to people.
-
30:19
So, I get like random messages from people in France, they're like, I love your work!
-
30:23
Okay, cool, sweet.
-
30:25
But this is a really cool book.
-
30:27
It's, it's really big, too.
-
30:29
There's like practice pages in it and
-
30:30
I was one of four artists to do a section on lettering.
-
30:33
And so I covered chalk lettering, and there's a few,
-
30:37
there's a bunch of different prompts.
-
30:39
It's a great way to learn.
-
30:40
The other artists did a fantastic job.
-
30:42
They covered everything that I didn't, and I mean, it's, I mean,
-
30:46
they're way more in-depth than me and it was, I learned things reading it.
-
30:49
It was amazing.
-
30:50
And so I, I, but I have a few pieces in there that are sort of, they show, like,
-
30:54
the step-by-step progress for how, like, I build things out,
-
30:56
how I sketch it, build it, refine, and finish.
-
30:59
So, I did a few of these like, really, just kind of fun, chalk-type pieces, and
-
31:04
I did them all digitally.
-
31:05
I cheated.
-
31:06
I, they were like, can you do, can you do chalk work first?
-
31:08
And I said sure, it's all digital.
-
31:10
So, we're just gonna fake it, so for the printing reasons.
-
31:14
And it was kind of fun cuz I really saw my style start to evolve during this.
-
31:17
And, I, I started to get really pumped again.
-
31:22
And in the meantime, I also started to do some side projects.
-
31:26
So, I'm very adamant about the side project thing.
-
31:30
Like if I don't have work coming in I'm working on side project stuff because
-
31:34
clients tend to reference all my side projects.
-
31:37
It's very rare that that actually reference my, my client work.
-
31:41
But, I did one early last year that kinda failed, I just didn't like it.
-
31:45
I would try to do three word stories and had a couple people contribute and
-
31:49
then I just got bored with it and kinda let it die.
-
31:52
So, it happens.
-
31:56
And about August last year, I started, I got this idea, and I was like,
-
32:00
I really wanna illustrate clickbait.
-
32:02
I don't know why.
-
32:05
But I do.
-
32:05
And, so I started what I called the Clickbait Project.
-
32:09
And my definition for this project is, if it is enticing enough
-
32:14
to make me click on it, I will click on it, otherwise, whatever.
-
32:20
And at, that was mostly so I didn't get a bunch of like
-
32:23
he saw her crying on a bench, you'll never believe what happened next.
-
32:27
Cuz that's like the formula for clickbait.
-
32:29
So, I did a bunch of different silly ones.
-
32:31
I go on BuzzFeed and I find ones, but you know, 20 Words That Have Different Meaning
-
32:37
in the Midwest, and Ghost Like Figures Shows Up on State Police Station Video,
-
32:42
and 45 Times Oprah Really, Really, Loved Gardening.
-
32:46
And then I did this one for fun, too.
-
32:48
But people thought I actually did work for Starbucks, and I'm like, no, no, but
-
32:51
if you have connections, hook me up.
-
32:53
And then, but I've also noticed with the, with the lettering trend, it's like,
-
32:57
really become saturated, which is fantastic.
-
32:59
I love that people are excited about it and that they wanna learn it.
-
33:02
But I also realized, oof,
-
33:03
I should probably figure out how I can actually illustrate.
-
33:06
So, I did a pattern project for
-
33:08
the holidays, and originally it was going to be, three sets of twelve.
-
33:12
I was gonna do three different songs.
-
33:14
I only made it through the first one.
-
33:15
I got busy.
-
33:16
It happens.
-
33:17
But, I did the twelve days of Christmas, and I did it in patterns.
-
33:20
So, we have three, is that one?
-
33:25
Three French hens.
-
33:27
Seven, or six swans a-swimming.
-
33:29
No, yeah, I don't know, swans a-swimming.
-
33:34
Drummers drumming, and maids a-milking.
-
33:39
And it ended up, well, my microphone fell, there we go.
-
33:42
It was actually a really fun project, kinda forced me to like, really
-
33:46
really pull myself out of there and really try new things, and it's, it's fun.
-
33:51
You know, I enjoy it.
-
33:52
It was a really fun day and the website's cool because it's like,
-
33:56
one pattern at a time and it, it parallax scrolls up and so it was fun.
-
33:59
And I also ended up doing a self-promo project where I just did some really
-
34:03
pretty, pretty, pretty stuff.
-
34:05
And I made these into postcards and sent them out to art directors that I liked,
-
34:09
and a few of these have now been licensed by some companies, and
-
34:13
they're being made into like wall prints.
-
34:16
So, you never know what those side projects are going to turn into.
-
34:18
Andd this was done for AIGA Jacksonville's Always Summer Poster Show, so
-
34:23
if you're an AIGA Jackson, I know they're here somewhere, but, maybe, maybe not.
-
34:27
>> Yep. >> Yay!
-
34:30
But yeah, it's a really awesome poster show.
-
34:33
You pick a song that reminds you of summer and it's really fun and awesome.
-
34:37
So I did Pompei.
-
34:39
I had it stuck in my head for weeks afterwards, but this is an 18 by 24 and
-
34:43
the, the chalk texture I did is just really,
-
34:47
probably the most realistic I've ever done to that point.
-
34:49
I created brand new brushes for it and it was, I was very proud.
-
34:52
It actually sits above my desk.
-
34:55
And then this I did about two weeks ago.
-
34:58
If you, if you come find me, you get these.
-
35:02
They're little like, little playing cards, and they're awesome
-
35:05
I just like revealed the big surprise, but I'm really proud of them.
-
35:08
Like, they were fun.
-
35:10
So, if you come find me, come get a, come get a little, little blue envelope and
-
35:14
it's got fun things inside.
-
35:16
So, you know, to conclude, you know, find your passion and get excited.
-
35:20
Like, you can tell, I love what I do.
-
35:21
I'm very excited about what I do.
-
35:23
I love talking.
-
35:24
I've talked to a few people out here that just, they're so
-
35:27
in love with what they do that like, we have this, this pas,
-
35:29
we're just bouncing this passion back and forth like, oh, that's so awesome.
-
35:32
And yeah, yeah, that's awesome and that's awesome.
-
35:34
Everything is awesome.
-
35:36
But also, work your ass off.
-
35:38
You know, I like to think I got very lucky with how things sort of panned out with my
-
35:42
career, but that there's a lot of things that I never put on social media.
-
35:47
I only put out what I want people to see.
-
35:49
They don't see me staying up till four am to finish a project.
-
35:53
They don't, they don't see me, you know, having, you know,
-
35:57
nervous, nervous breakdown, not really total nervous breakdowns, but
-
36:00
like when I didn't have client work, I was like, when's it gonna come in?
-
36:03
When's is going to come in?
-
36:04
I don't know what I'm gonna do when.
-
36:05
That's when you start the side projects.
-
36:08
But yeah, you know, work your ass off, get excited, and just make great work.
-
36:12
Thank you.
-
36:14
[NOISE] [APPLAUSE]
-
36:19
Do we have time for Q and A?
-
36:28
Yeah, okay, questions, anyone got questions?
-
36:30
I can't see, so like, people can just shout.
-
36:33
I can't hear, no questions at all, seriously?
-
36:37
That's a first.
-
36:38
>> Have you felt like having an agent [INAUDIBLE]
-
36:43
>> I think it actually has helped a lot.
-
36:45
>> Could you repeat the question?
-
36:46
>> Oh, he says, do you think that having an agent has
-
36:51
really helped you find, like, find success?
-
36:55
>> As opposed for looking for it for yourself.
-
36:56
>> Yeah, okay. Yeah, as opposed to finding
-
36:56
clients for myself.
-
36:57
It really has.
-
36:59
What it did was really put my work out there.
-
37:00
They have a, a huge mailing list, so
-
37:02
it went out to all these clients that they already have and put my work out there in
-
37:07
front of people that would've probably otherwise never seen it.
-
37:10
And it really has been such a, such a, such a blessing to have because I don't
-
37:15
know where I would be right now if they hadn't taken a chance on me.
-
37:20
I know a lot, there's,
-
37:21
there's people that like don't have such a great relationship with their agents.
-
37:24
They just don't like the, the way it works, but for me it's really,
-
37:27
it's really been great and I've had a lot of really cool opportunities,
-
37:30
even ones that never really panned out, but I've had people come to me.
-
37:34
And I'm like that's amazing, I can't believe this might happen.
-
37:39
>> Can you talk about how at the end of the day what you do [INAUDIBLE]
-
37:43
>> Oh, yeah, yeah, yeah!
-
37:44
Okay, so, Diane asked, what, what I do at the end,
-
37:48
what I do at the end of the day when I'm done working.
-
37:51
Lately, I've been working until like, 10, 2.
-
37:54
It's just kinda not had like, an ending.
-
37:56
>> But, when I'm not totally, crazy swamped, and
-
37:58
I actually have my schedule on board.
-
38:01
I go to my couch, I turn the TV on, I snuggle with Teddy, and
-
38:05
I take out my sketchbook and I just start drawing.
-
38:07
I don't let, I don't have a computer in front of me.
-
38:09
I don't, I sometimes have some books for inspiration around me.
-
38:13
But mostly, I just sit and I sketch.
-
38:16
And sometimes that's when, that's a lot of times when, like,
-
38:18
my best prints come out because I'm not thinking about it,
-
38:20
I'm not trying to, like, push myself harder to do something.
-
38:24
Like, it just comes naturally and like, I've got things in there that I'm like,
-
38:27
I'll never turn this into anything.
-
38:29
But I use that time to really explore and experiment and kind of push what I do.
-
38:33
[BLANK_AUDIO]
-
38:35
Anyone else?
-
38:38
Any more questions?
-
38:40
That it?
-
38:41
>> [INAUDIBLE] >> Oh, okay.
-
38:43
There's, these are really bright, so just shout out.
-
38:46
>> What is your favorite letter?
-
38:48
>> What is my favorite letter?
-
38:50
Ooh.
-
38:52
That's a toughy.
-
38:53
Actually it's changed over the years, but
-
38:55
I kind of actually think that Ss are kinda really fun right now.
-
38:58
I love doing Qs because you can really have fun with the tail.
-
39:03
Who else, what other, like S and Q seem to be, seem to be some of my top ones.
-
39:10
I don't like doing Ks.
-
39:13
Ks are actually really hard for me to do.
-
39:14
Sorry if your name starts with a K.
-
39:15
>> [LAUGH] >> But yeah, yeah.
-
39:22
>> Did, [UNKNOWN] did German [INAUDIBLE] other language [INAUDIBLE]
-
39:26
>> I actually have I, did,
-
39:29
a project in Spanish before that.
-
39:32
I did a, it was, if you, if you live in Europe or you go to Europe,
-
39:35
you find this little bottle, it's called Chocolate.
-
39:39
They have an English version and they have a Spanish version.
-
39:41
And I had to, and the Spanish version was actually pretty easy for me to do because
-
39:45
I did Spanish in high school, so I understood it, and I knew kind of where,
-
39:48
where the grammar and the conjugation and all that stuff was.
-
39:51
So I have done that, and then I did another project just after Christmas for
-
39:56
an insurance company in German, as well.
-
39:59
And, but after that, I did it.
-
40:01
It was weird, I, I had to, I did a magazine cover for a Korean mall, but
-
40:06
it was all in English.
-
40:07
I don't understand that one.
-
40:09
>> [LAUGH] >> But it was in English.
-
40:12
But other than that,
-
40:13
I don't really think I've done a whole lot of foreign languages.
-
40:16
I've done a lot of work for the UK, and if it's in other countries,
-
40:19
a lot of times they actually, they seem to default to English a lot of times,
-
40:23
which I find interesting.
-
40:24
[BLANK_AUDIO]
-
40:27
Anyone else?
-
40:28
Yes? >> How long did it take you after
-
40:33
you lost your dog [INAUDIBLE]?
-
40:38
>> Oh gosh. It actually didn't even happen until
-
40:39
about last year.
-
40:41
Yeah, I, I, because my work wasn't as known,
-
40:44
even with the agent, I was, I was still making money, but I was paying off debt.
-
40:49
I had to pay rent.
-
40:51
And it wasn't until after about June of last year that I really started to
-
40:56
get consistent work, because the last two years, January through June, were dead.
-
41:00
I had a project here or there, but mostly there were just, you know, dead.
-
41:04
There was no products coming in, and no clients coming my way.
-
41:07
And it was so, I, actually that's why I, I always have,
-
41:09
like, the very nervous, nervous times in my life.
-
41:11
Because I didn't know if this would continue.
-
41:14
And that's why I started side projects.
-
41:16
But I'm at a point now I've,
-
41:19
I've separated my personal stuff from my business stuff.
-
41:22
I finally set up a business, which has helped immensely.
-
41:26
So I'm still paying off some debt, but I finally feel like I can breathe,
-
41:31
I don't have to be so stingy about things, like, I can come and I can enjoy,
-
41:35
like I can enjoy Creative South.
-
41:38
I'm going to be going to New Orleans in a couple months for, or couple months,
-
41:43
a couple weeks.
-
41:44
Oh gosh, that came up quick.
-
41:46
In a couple weeks for a client, and I'm staying an extra day, so
-
41:49
that I can explore.
-
41:50
And I, I'm not worried about paying for that, because I,
-
41:53
I know I can afford it, currently.
-
41:55
And I'm, you know, I want to eventually pay off more debt as I come along.
-
41:58
But, it's, I'm, I'm not necessarily free yet, but it's,
-
42:03
it's getting more comfortable.
-
42:06
But it took, like, two years.
-
42:07
[LAUGH].
-
42:10
>> Shauna, how do you deal with working alone?
-
42:16
I mean, I know that Ted's there.
-
42:16
[INAUDIBLE] >> Yeah.
-
42:17
I like to call myself an, an extrovert,
-
42:19
extroverted introvert. I can talk to people, no problem, but
-
42:21
it takes me about three days to recover. >> [LAUGH]
-
42:24
>> [LAUGH]
-
42:25
>> [LAUGH] And
-
42:26
I'm perfectly fine staying at home, in my apartment, for three days straight.
-
42:30
How, which is what I would do before I had Teddy, but because Teddy is a living,
-
42:34
breathing animal, he has to be taken out to go pee.
-
42:37
So I have, you know, he actually like,
-
42:39
it forced me to get out of the apartment, meet neighbors, meet people.
-
42:43
One of the neighbor dogs is one of his best buddies and
-
42:45
they, they see each other from like 50 feet away, and run to each other.
-
42:49
It's really cute.
-
42:50
We're kind of sad both of them are fixed, because they'd make adorable puppies.
-
42:53
>> [LAUGH] >> But I, I actually,
-
42:56
I love working alone.
-
42:58
I don't like having to like, I, I always got really freaked out when I worked at,
-
43:03
at the agency, because I had to end up turn my desk outwards, so
-
43:06
that I could see people coming.
-
43:07
Because people would just walk in to my cube, and they're like, so whatcha doing?
-
43:11
I'm like [NOISE].
-
43:13
You know, so it was, it was one of those things where I was like, I, I don't like,
-
43:17
it was like it was a control thing, like, I couldn't not know they were coming, but
-
43:21
I liked to listen to music, cuz I couldn't listen to the office chatter and
-
43:25
distraction.
-
43:26
And so.
-
43:27
I love it.
-
43:28
I listen to music, I listen to podcasts, I listen to audio books.
-
43:31
Sometimes I listen to pure silence.
-
43:34
But having Teddy there actually does help a lot, because I really didn't realize how
-
43:37
quiet my place was until I had him, you know, bouncing around.
-
43:41
But I to, I get out.
-
43:42
I, I go to the rink.
-
43:43
I skate, I've got a, a freelancing friend that I go skate with.
-
43:47
I go out with friends, and we go to happy hour on Friday nights, I,
-
43:49
you know, randomly go to like different AIGA events.
-
43:52
So I still get out and I socialize but I do definitely prefer the solitude.
-
43:56
So it's just kind of nice.
-
43:58
You know, it's very, very quiet.
-
43:59
And my, my apartment complex, for the most part, is very quiet.
-
44:02
Occasionally I hear my, my neighbor laughing at, like, midnight,
-
44:05
when I'm trying to go to bed, but such is apartment living.
-
44:10
Anyone else?
-
44:11
We have like a minute left.
-
44:12
Any more questions?
-
44:16
Yes?
-
44:17
>> [INAUDIBLE] >> Okay, the question was,
-
44:23
would there be a circumstance which I'd go back into a full time job?
-
44:26
No. >> [LAUGH]
-
44:30
>> I briefly considered it.
-
44:31
Louise Fili was hiring in, in York, and
-
44:33
I was like, oh, two years ago that was a dream job.
-
44:38
And now I'm like I like that I wake up at, you know, eight or nine,
-
44:42
and I work til noon.
-
44:43
And then I go skate, and then I come back and work at three til whenever,
-
44:47
like, I enjoy that freedom.
-
44:49
I know that I'm unproductive between about 12 and 3.
-
44:52
Nothing gets done, which is why I take the advantage, I take advantage of that, and
-
44:54
go skate and work out.
-
44:57
But I, like, it would have to be very, very, like, enticing, and even
-
45:03
then it would be very hard for me to make that decision to go back into full time.
-
45:08
But the Louise Fili job was actually something that I was like, oh,
-
45:11
should I apply?
-
45:12
Should I not apply?
-
45:12
And kind of wrestled with it, and finally I was like, I can't do it.
-
45:16
Can't bring myself to do it.
-
45:18
[LAUGH] Eight seconds, anyone, any last questions?
-
45:21
>> [LAUGH] >> Yeah.
-
45:23
>> You talked about how you start how you end your day.
-
45:25
How do you, do you have any routine for how you start your day?
-
45:29
>> Oh, okay.
-
45:30
Routine for how I start.
-
45:31
>> Yeah.
-
45:32
>> Well I have been trying to fix it.
-
45:34
>> [LAUGH] >> I used to actually get up at about
-
45:36
7:00, 7:30, and I'd get up, and I'd take Teddy downstairs, come up, have coffee,
-
45:41
and just start working.
-
45:43
Lately because I've been going to been really late, I get up at like 8:00,
-
45:47
8:30, I sit on Reddit on my phone for like 30 minutes.
-
45:50
Teddy just, you know, snuggles next to me,
-
45:53
until I'm ready to get up ,and then I take him down.
-
45:55
We take him for a little walk, and then I come up, and make my breakfast, and
-
45:58
then I sit down and work, and by then it's 9:30.
-
46:02
>> But every day, for creative stuff,
-
46:06
I actually have to sit down and I have to sketch for about 15 minutes.
-
46:10
It doesn't matter what, I could just, even if I'm looking at like an alphabet,
-
46:13
I just have to draw the letters, just to kind of warm up my hands.
-
46:15
I joke that I have old lady hands, cuz they all like tight and
-
46:18
cramped up, and so, if I don't do that, I, I feel off for the day.
-
46:22
Like trying to draw on my Cintiq, I'm like, ugh, something just, I feel very,
-
46:26
it's like very stiff.
-
46:28
So I do do about a 15 minute warm up, sometimes,
-
46:30
actually, that's when other ideas for different side project prints come out.
-
46:35
And, but it's something that if you don't do that, I actually highly recommend it,
-
46:38
cuz it's a great way to wake up your brain.
-
46:39
Cuz you're just, you're just letting loose and just, taking in the moment.
-
46:45
Yeah.
-
46:47
Think that's it?
-
46:54
>> [APPLAUSE] >> Thanks guys.
-
46:55
>> [APPLAUSE]
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