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Slide Design8:53 with Dan Gorgone
Whatever tool you use, slides can take many forms and include many different kinds of content.
Whatever tool you use, try not to get overwhelmed with all 0:00 the different features, and, you know, everything that these things have. 0:04 I mean, they're very cool, right? 0:08 But they could also be a little too much to begin with. 0:09 So, you know, you can still give a fantastic presentation, even if you 0:14 stick with the basics, and, that's because it's not so much about the tool. 0:18 That you use. 0:23 It's what you say, and how you deliver the content. 0:24 And in fact, slides and tools can often get in the way. 0:26 I mean, many speakers will use them as a crutch. 0:30 I mean, sort of like, like this, right? 0:33 So, here's my slide. 0:34 This is how some speakers use slides. 0:36 And it goes something exactly like this, right? 0:38 Like, you know, preparations is very important. 0:40 When you're preparing your presentation, right? 0:43 And with this kind of distracting animation, the stuff comes in and, 0:45 speakers will write down every single word they wanna say in advance. 0:49 And speakers will basically turn their script into a set of bullets. 0:53 Large blocks of text on the screen. 0:57 Slides become unbearable for the audience. 0:59 They start reading. 1:01 These slides when they should be listening. 1:02 Alright [INAUDIBLE] did you, did you get the picture? 1:06 I mean, this is, this is not how you give a presentation. 1:07 I mean everything is there, and all you're doing 1:10 is reading, and, there's no real style to it. 1:13 And you can almost like, you know, if the, if the text 1:17 is there, I've seen people, I've done this myself at, at events where. 1:19 The person's just reading. 1:23 Just kind of, going through the motions, reading all 1:25 the text and I can almost, I know what they're 1:28 going to say, and it becomes kind of a game, 1:30 and it's just, it really takes me out of it. 1:32 But, you know, the, the audience loses focus, and there 1:34 are much better ways to, to use presentations to communicate. 1:40 Now, as a response to this. 1:44 Lots of presenters out there have adopted a kind of Zen presentation style. 1:47 Right? 1:52 So, instead of using text and bullets, they wanna use, you know, they 1:53 wanna remove all of that, completely, and use some sort of metaphorical image. 1:57 And maybe they put a, a word on there as well. 2:03 But the idea being that. 2:05 You know, this all represents a theme, and, and the speaker wants 2:07 the audience not to read, while they're talking, but to, to concentrate. 2:11 Right so, maybe there's a slide like this. 2:15 Right, you know, this big, you know, there's a big image and then there's text. 2:18 Be original, be original, right? 2:22 Real vague and. 2:26 You're not sure exactly what it means. 2:28 And maybe, as your, you know? 2:30 What happens a lot of times, is when audiences look at these pictures. 2:32 And, they don't have to be someone's weird pants, right? 2:35 They could be a, a beautiful landscape. 2:39 They could be children playing. 2:41 They could be some kind of stock photography you've seen 50 times before. 2:43 But when people are looking at these images. 2:49 And looking at your, your very brief message on there. 2:53 It's very vague. 2:57 They're trying to, you know, they stop listening. 2:58 And they start trying to figure out what it means. 3:01 And what might be happening is the speaker is speaking. 3:04 And the speaker might actually be giving great information. 3:07 They might be listing like, five great tips on how you can be original, right? 3:10 And all the while you're looking at this 3:15 guys pants, like, yeah those are pretty original. 3:16 And, wait. 3:20 What happened? 3:21 What was that you said? 3:21 Right? 3:22 So, here's the deal right? 3:24 Every speaker is different. 3:26 They all have their own style, and it fits their personality and presentation style. 3:28 The more that you the more that you create these slide decks the better more refined. 3:34 Your present state, presentation style will become but, I always go back to 3:41 this book, just like Steve [UNKNOWN] says, in his book about web design. 3:46 Don't make me think, alright? 3:49 Presentations have a visual aspect, and they have a text aspect. 3:52 All right? 3:59 They must work together. 3:59 You must have them work together to have the most effective presentation. 4:01 Don't make your audience think too hard. 4:05 About what you're trying to say. 4:08 I mean, make your visuals obvious, and relevant. 4:09 And use them to help tell a story. 4:13 Right? 4:15 Don't rely on stock photos or, or something really vague. 4:15 And, you know, use these images to tell stories not as decoration. 4:19 Don't just throw something up there, 4:23 without the intention of it meaning something. 4:25 In fact, one thing about images too. 4:28 Sometimes a lot of great visuals can come 4:31 from your own camera, or your own phone, right? 4:33 Not only are they more personal, but there's already a, a story that you 4:36 can attach to it where you took it, who's in the picture, what's happening here? 4:40 And you can share that during your presentation. 4:44 And another great plus too, is that pictures like that 4:47 are usually I mean, they're royalty free, for you to use. 4:49 So there's no. 4:52 royalties, or rights that you have to worry about. 4:54 So, combining your visuals, with concise written content, on 4:57 the slide, that drives home your points, is a more effective way to do things. 5:04 Only put up there what needs to be shown. 5:09 Not necessarily what you want to say. 5:12 Now in order to influence certain types of audiences 5:14 some presenters like to use data, to make their points. 5:20 Now a slide like this. 5:23 Helps visualize how men and women in the United 5:25 States, are waiting longer than ever, before they get married. 5:28 Right? 5:31 This is something that the census bureau put up, but 5:31 for designers and devs, perhaps your data will show, you know? 5:33 This is how much money you can save by hiring us. 5:37 Or, this is how we've positively affected user growth. 5:40 For other clients or, we've reduced weight time for users by X%. 5:44 Here's the data. 5:48 When people who are driven by numeric data, 5:50 see something compelling, they will act, all right? 5:53 And, of course, when you reference data. 5:57 Be sure to put the source in there, you know, 6:01 legitimize this data so that they know it's not imaginary. 6:04 Now, some audiences rely on anecdotal data. 6:07 You know, they wanna hear what real people have 6:10 said about you, and your work, and so on. 6:13 Now, on the Treehouse website, we have a full section devoted to 6:15 some great success stories from our 6:19 students, because, they are really compelling. 6:21 They're, there's, they're just amazing stories. 6:24 And if you're pitching a client you know, some clients might 6:27 wanna know what have your past clients said about your work. 6:30 If you're proposing a new project at work for 6:34 a, a certain department or a group of users. 6:36 What have those users told you about what they need? 6:40 And if you are proposing fixes to a website. 6:43 What did the test users actually say and do during the user tests? 6:46 So, sometimes a great way to drive home a point, is 6:51 to back it up with something that someone else has said. 6:53 And then it makes a lot more sense. 6:58 Another point about slide design. 7:00 Your slides can take. 7:03 Whatever look and format that you want them to take. 7:04 But, whatever you do. 7:08 You know, if you're, please be creative. 7:11 But also be consistent. 7:13 Don't suddenly change themes, fonts, or colors. 7:15 You know, during your presentation. 7:18 Unless there's a good reason for it. 7:19 You know, some kind of effect. 7:21 And, you know, you can use as many slides as you want. 7:23 Don't think that, you know, every slide needs to be 30 seconds long, 7:27 or, or, you know, you're under some kind of you know, restriction there. 7:31 You know, you should know how much time you have to deliver your entire talk. 7:37 But not every slide needs to take the same amount of time. 7:41 Use them however you need to, to say what needs to 7:44 be said, and to drive home your points, with maximum effect. 7:48 So, consider how time may be a factor and as you're developing your presentation. 7:53 Make sure that you practice. 8:00 What I like to do is on, usually on most smartphones now you 8:03 have some kind of a stopwatch or timer, something that you can use. 8:07 And I was a prepping this, I would read through my, my notes, and I would 8:11 time myself, and I would try to figure out how long exactly the talk would take. 8:16 And if I wanted to. 8:22 Add some in, information in certain parts. 8:23 Or you know? 8:25 Take some stuff away to kinda speed things up. 8:27 Now, if you'd like some inspiration. 8:30 One website that I suggest is going out to Slide Share, slideshare.com. 8:33 Lots of speakers put up their slide decks. 8:38 Up there to share with attendees at their respective events. 8:41 And you can see, how different speakers use. 8:44 Visuals, texts, and different slides, to tell their whole story. 8:47
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