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By understanding the connection between psychology and design - as well as marketing and language - you can create designs, calls to action, even pieces of text that are more usable, effective, and compelling.
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[MUSIC]
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Designing websites and apps requires a
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thorough understanding of technical languages and tools.
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But, part of your mission as a designer or developer,
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is understanding how and why people use what you build.
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Since the beginning of the web, designers have been trying to get
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people to click on their links, make purchases, and basically do their bidding.
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In fact, this has been going on
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for thousands of years, just without the websites.
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Designers across the ages have created newspaper headlines,
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advertisements, product packaging, commercials, and big bright signs.
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All in an effort to get people to do something.
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But, as any designer knows, it takes more than a
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big giant arrow to make people move in a certain direction.
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Design can't do everything.
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There needs to be a perceived value waiting ahead.
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Users must be confident that they'll find it and be compelled to take that path.
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Communicating all of that can be tough with limited space these days.
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You know, that limited space may be squeezed into pixels on an iPhone.
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Well you might be thinking to yourself, I
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don't really wanna use psychology to alter my designs.
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I don't wanna mislead people, or manipulate people
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into doing something that they don't wanna do.
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Well, as long as you are presenting honest and helpful designs,
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you are using these techniques to provide benefits for your users.
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Psychology is the study of the mind, and especially, behavior.
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By understanding the connection between psychology and design,
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as well as marketing and language, you can
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create designs, calls to action, even pieces of
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text that are more usable, effective, and compelling.
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So, not only should your users enjoys the sites and apps that
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you create, they will use them in ways that benefit everyone involved.
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