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Designing websites and apps requires a

thorough understanding of technical languages and tools.

But, part of your mission as a designer or developer,

is understanding how and why people use what you build.

Since the beginning of the web, designers have been trying to get

people to click on their links, make purchases, and basically do their bidding.

In fact, this has been going on

for thousands of years, just without the websites.

Designers across the ages have created newspaper headlines,

advertisements, product packaging, commercials, and big bright signs.

All in an effort to get people to do something.

But, as any designer knows, it takes more than a

big giant arrow to make people move in a certain direction.

Design can't do everything.

There needs to be a perceived value waiting ahead.

Users must be confident that they'll find it and be compelled to take that path.

Communicating all of that can be tough with limited space these days.

You know, that limited space may be squeezed into pixels on an iPhone.

Well you might be thinking to yourself, I

don't really wanna use psychology to alter my designs.

I don't wanna mislead people, or manipulate people

into doing something that they don't wanna do.

Well, as long as you are presenting honest and helpful designs,

you are using these techniques to provide benefits for your users.

Psychology is the study of the mind, and especially, behavior.

By understanding the connection between psychology and design,

as well as marketing and language, you can

create designs, calls to action, even pieces of

text that are more usable, effective, and compelling.

So, not only should your users enjoys the sites and apps that

you create, they will use them in ways that benefit everyone involved.