Solution for Avocado3:59 with Hope Armstrong
In this video, I show my brand personality chart and product page for Avocado.
Welcome back! How did you do? 0:00 Were you able to fill out the brand personalities for Avocado and Sealy? 0:03 Let me show you what I did. 0:08 Remember, this is subjective, so 0:10 you may have something a bit different and that's okay. 0:12 Here's how I described Avocado's brand personality. 0:16 It seems quite casual in tone, yet the sheer amount of content 0:20 is almost overwhelming at times, making it more formal. 0:25 I marked it smack dab in the middle. 0:30 I marked it as stylish because it's trendy and modern in style. 0:33 It also strikes me as more of a planner than spontaneous, 0:37 based on the number of transparent descriptions. 0:42 In terms of fun versus serious, I put it in the middle because while it generally 0:46 feels fun, Avocado is serious in its commitment to sustainability. 0:51 The website's tone is warm and friendly, and even a bit quirky. 0:57 Avocado isn't a conventional company. 1:02 They're doing something unique by offering eco-friendly mattresses. 1:06 For that reason, I marked them as exclusive since they're in a niche. 1:11 Now let's look at the Product Page for the Avocado Cloud mattress. 1:16 I decided to highlight the benefits and materials at the top. 1:21 Using a bulleted list makes the content easy to scan, and 1:25 the tabs allow me to show a reasonable amount of text at once. 1:30 I also added an image carousel to show off more angles of the mattress. 1:34 Underneath the size drop down, I included a link for sizing information. 1:40 This will help the customer visualize the mattress in their bedroom. 1:46 For this full width image, I added an inspirational headline. 1:50 It incorporates the product name and 1:54 emphasizes the coziness of the pillow top mattress. 1:57 Next, I wanted to showcase Avocado's 2:01 carefully selected environmentally friendly materials. 2:03 I included a "Why it's better" paragraph to explain why a given 2:08 material is better than a conventional one used by a competitor. 2:13 Then I highlighted customer feedback and quotes from the press. 2:18 It provides social proof to let shoppers know Avocado has a good reputation. 2:22 Here I explained each feature from the pillow top to the coils and the handles. 2:28 I also mentioned the use of silica as a safe fire retardant. 2:33 And highlight Avocado's commitment to non-toxic materials. 2:38 The specifications section goes into the nitty gritty details. 2:44 I styled the sizing in a chart for easy readability. 2:48 I also thought it would be helpful to visualize how the mattress would fit in 2:52 a room. 2:57 The user can select the mattress size and 2:57 room dimensions to get a sense of how it'll fit in their bedroom. 3:00 I had some fun with the firmness rating by turning it into a scale. 3:05 There's also a link to reach out to support since someone interested 3:09 in the specifications may need further assistance. 3:14 Next, I highlight the free shipping and warranty. 3:17 The tone in my writing here is upbeat and positive. 3:21 Avocado makes returns easy if customers don't like the mattress. 3:25 Finally, I show the reviews. 3:30 I decided to highlight popular keywords to emphasize what customers love. 3:32 There's also a search bar and drop down for users to filter by other keywords. 3:38 Perhaps they're curious about shipping reviews. 3:44 They can sort reviews based on "shipping" as a keyword. 3:47 How does your solution look compared to mine? 3:51 Stay tuned for the next video where I'll show my solution for Sealy. 3:54
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