Solution for Sealy4:09 with Hope Armstrong
In this video, I show my brand personality chart and product page for Sealy.
Alright, let's look at my solution for Sealy. 0:00 Here's how I described Sealy's brand personality. 0:04 The style and tone of their website are more formal and conservative. 0:07 It's neat and orderly, but it doesn't seem as trendy and conversational as Avocado. 0:13 In terms of spontaneous versus planner, 0:19 it didn't strike me as either, so I put it in the middle. 0:22 It appears to be more serious and detached instead of fun, warm, and friendly. 0:27 It also seems more conventional, 0:33 as it leans into being a trusted brands for over 130 years. 0:36 I marked it as inclusive, since it appears to target a wide swath of 0:40 people looking for a basic affordable mattress. 0:45 Compared to Avocado, the audience is much more mainstream. 0:48 What do you think of my assessment compared to your own? 0:53 Is there anything with which you agree or disagree? 0:57 As I mentioned, there's some leeway to have differing opinions, 1:01 but our assessments should have some alignment. 1:06 Now let's look at what I made for Sealy's product page. 1:09 In the description, my goal was to emphasize the long history of 1:13 the company and its dedication to improving mattress technology. 1:18 I included a blue bar below the hero to show off how they've 1:23 been making mattresses since 1881, that's a long time. 1:28 Below that, I highlight the convenience of how the mattress arrives in a box. 1:34 And how it can be returned for a full refund if the customer isn't satisfied. 1:38 Up next, I wanted a paragraph to tie in the name of the product, 1:44 the Sealy Infinity. 1:49 Surprisingly, if you sleep 8 hours each night, 1:51 that means you sleep 2,920 hours every year. 1:56 2,920 hours isn't quite infinity, but 2:01 if you're going to spend nearly 3,000 hours somewhere, 2:05 you might as well get comfortable. 2:11 Then I showcased a few quotes from happy customers. 2:14 For a long-standing company like Sealy, 2:18 they certainly have a devoted customer base. 2:21 For the video here, 2:28 I figured it could describe how Sealy has innovated sleep technology over the years. 2:30 Showing the research and 2:36 development process to customers could earn their trust. 2:37 Then it goes into detail about the Infinity mattress, 2:42 although not to the extent that Avocado describes its materials and features. 2:45 The Sealy brand is less descriptive and more like, 2:51 just trust us, we've figured out what you need. 2:55 But Sealy does love showing off its technology, so 2:59 I decided to explain the technology inside the mattress. 3:03 From the cover to the memory foam and coils, 3:07 this diagram shows what each mattress contains. 3:10 For the reviews, I tweaked the filtering to include a search box and 3:15 the most common keywords. 3:19 Just like with the Avocado page, 3:21 this highlights the aspects that shoppers may find informative. 3:23 For the final section, I thought it would be clever to include a final 3:28 call-to-action on the mattress as the fitted sheet is pulled up. 3:33 I decided to emphasize the sleep trial so 3:37 customers can rest assured they can sleep on it before committing to the purchase. 3:40 All right, so that covers how I designed UX content for 3:46 these two very different mattress companies. 3:49 What do you think of your solution? 3:52 Kudos to you if you went the extra mile and filled out the contact page as well. 3:54 I hope this practice session gave you more confidence in describing a brand 4:00 personality and creating UX content to match. 4:04 Take care, and I'll see you around. 4:07
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