- Design
- Beginner
About this Workshop
Product design is about solving problems. Learn how to identify problems, understand the difference between "needs" and "wants," and how to convert a problem statement into a hypothesis you can test with user research.
What you'll learn
- What's a problem worth solving?
Teachers
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Tomer Sharon
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012).
He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a mentor at Google’s LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research and holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on twitter.
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Hope Armstrong
Hope is a Senior Product Designer. Since 2009, she has worked in education, tech, and non-profits. In her spare time, she advocates for sustainability and hangs out with her cats.