Step-by-step2:17 with Tomer Sharon
Now that you are ready and all of the preparations are complete, it is time to start the study. Here are the steps you need to take.
Study participants will make or break an experience sampling study. 0:00 When the study is run, you are not there to see what your participants do and 0:05 correct it, if needed. 0:09 Therefore, you need to take all the necessary steps to 0:11 make sure participants understand what is asked of them and provide good answers. 0:14 Here are four pointers for dealing with participants. 0:20 Set expectations, tell participants what's expected of them. 0:24 For example, if you expect them to answer five notifications per day for 0:29 three days, tell them exactly that. 0:33 Explain that fewer responses do not help you learn from them. 0:36 Don't give them an example of a good answer to the study question. 0:41 Otherwise, you'll bias them and all you'll get will be these types of answers. 0:44 Stay vague. 0:50 Tell them a good answer is one that you can understand. 0:52 That is detailed enough, and that doesn't include one or two words. 0:55 Practice, to make sure participants understand what's required of them, and 1:00 to test your notification mechanism, schedule a practice test where you 1:05 send one notification to participants and they answer once. 1:10 Do that a couple of days before the actual study begins. 1:14 This way, 1:18 you'll have some time to make changes in case something does not work as expected. 1:19 This is a great opportunity to make sure participants give you the answers you 1:24 need, with enough level of detail. 1:28 Incentivize, tell participants they 1:31 will get an incentive if they meet your answer quota or a little bit below that. 1:34 If you can't pay participants with money, be creative and 1:40 think of other ways to provide an incentive for participation. 1:43 For example, dedicate a wall in your office, or 1:47 a page in your website, if you don't have an office, to study participants. 1:50 Call it the wall of fame and print their names on it after they participate. 1:55 Take a picture and share with each participant. 2:00 People love their name. 2:02 Take advantage of it. 2:03 Begin recruiting ASAP. 2:06 I cannot stress this enough. 2:08 Recruiting participants is the greatest bottleneck of user research. 2:10 Start as soon as you can. 2:14
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