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Storyboarding the New Journey2:43 with Devin O'Bryan
We can now bring your big ideas into a new narrative that better solves your user’s pain.
- Storyboard – a visual form of storytelling used to show a user’s journey. Comprised of panels filled with art (high or low fidelity) and accompanying text.
Story Boarding in the Software Design Process, by Ambrose Little
How to Make a Storyboard - Storyboard Lingo & Techniques, by Jennifer Albright
- Storyboarding from the perspective of filmmakers
The Role Of Storyboarding In UX Design, by Nick Babich
- The Dramatic Arc and a few techniques in this Smashing Magazine article
Storyboarding is a visual form of storytelling that we use to depict our
Storyboards are usually comprised of panels, filled with art, high or
And accompanying text, like the panels of what you see in comic strips.
Storyboards have a history in filmmaking and product design.
Our storyboard will have six panels.
It should have an arch that follows stable Sarah's new journey without focusing on
That journey should take us up and down, addressing the qualities of our big ideas.
Consistency, transparency and assurance.
We took about 20 minutes to draw our storyboard.
Timebox your users' experience using roughly the same amount of time.
Overall, our story will read as the Seasoned Concierge, maintaining
consistent and obvious placement of elements throughout the experience.
The Seasoned Concierge will also keep the process transparent
by making sure Sarah knows where she is in the checkout process at all times.
Finally, stable Sarah will feel assured in her purchase,
thanks to the concierge's followup.
Panel one shows stable Sarah sitting on a couch next to her husband.
Exploring this year's Emmacon site as she debates attending.
The kids maybe are running around the living room.
Panel two reveals that Sarah has decided to attend Emmacon and
she's getting out her credit card to prepare for the checkout process.
Panel three gives us Sarah happily clicking through and
successfully adding the right ticket type and amount to her cart.
Panel four has Sarah telling her husband how relieved she is
to know that the process is so much better than last year's,
thanks to all the guideposts that tell her where she is in the checkout process.
Maybe she says, reminds me of how Domino's has their pizza tracker, so
that I can follow along.
In panel five, stable Sarah has completed the process by hitting submit.
Panel six, shows Sarah not only receiving a confirmation SMS and
email containing her downloadable tickets.
But there are also hotel, dining and
parking recommendations to better prepare her for her time at Emmacon.
We have our to be story.
Come back to us for stage five to learn
how to tell that story with empathy and to an audience.
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