We’ve talked about goals, but how can we measure something like “Learn more about how to save the polar bears”? By creating measurable, quantifiable goals, we’re able to see if we’re reaching our goals and performing like we think we are.
KPI (Key Performance Indicator)—A metric used to gauge a product’s success. By looking at how users perform certain tasks, we can assess how the product is actually being used.
Quantifiable—Able to be explained objectively through numbers. Quantifiable goals for products could be the number of form submissions or the overall time spent using the product.
Qualifiable—Able to be explained through its subjective qualities. Something qualitative in a product could be something like ease of use or customer satisfaction.
This article talks about how KPIs shape user experience and how the finding the right KPIs to measure for your product helps everyone.
- Why Designers Should Focus on KPIs, by Analía Ibargoyen
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