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The elements of art and design are the basic visual building blocks used to create an image. These are more familiar concepts, like line, shape, texture, color, and more. The principles of art and design are guidelines for combining elements together.
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There are lots of different
types of visuals in the world.
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There are paintings, sculpture,
photography, neon signs, websites,
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3D movies, virtual reality,
the list goes on and on.
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These different types of
visuals are called mediums.
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And in today's age of branding and
consumerism, often designers and
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artists will need to create work that
works across a wide variety of mediums.
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An illustration or a logo might appear
on giant signage like a billboard or
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in the footer of a website.
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Or it might appear on
different colored backgrounds.
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The same is true for software interfaces.
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A menu or a button, might need to work
on a phone app, in a web browser and
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create a consistent experience across
multiple screen resolutions and
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modes of interaction.
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How do you make sense of so many different
mediums, and what are the common elements?
1:01
And perhaps more importantly how
do these elements work together
1:06
to communicate with the audience?
1:10
The foundations of visual imagery
go by a few different names, but
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often you'll hear them called the elements
and principles of art and design.
1:17
There is also some variation
in which elements and
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principles are included, combined,
or just called different names.
1:25
But generally speaking,
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what you'll learn in this course
applies to both art and design.
1:31
And it's what you'll find in most lists in
art and design books and around the web.
1:36
The elements of art and
1:43
design are the basic visual building
blocks used to create an image.
1:44
These are more familiar concepts, like
line, shape, texture, color, and more.
1:49
The principles of art and
design are guidelines for
1:55
combining elements together,
but we'll get into that later.
1:59
Now let's start learning
about each of the elements.
2:03
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