[MUSIC] 0:00 There are lots of different types of visuals in the world. 0:09 There are paintings, sculpture, photography, neon signs, websites, 0:12 3D movies, virtual reality, the list goes on and on. 0:17 These different types of visuals are called mediums. 0:21 And in today's age of branding and consumerism, often designers and 0:24 artists will need to create work that works across a wide variety of mediums. 0:28 An illustration or a logo might appear on giant signage like a billboard or 0:34 in the footer of a website. 0:40 Or it might appear on different colored backgrounds. 0:42 The same is true for software interfaces. 0:46 A menu or a button, might need to work on a phone app, in a web browser and 0:49 create a consistent experience across multiple screen resolutions and 0:54 modes of interaction. 0:58 How do you make sense of so many different mediums, and what are the common elements? 1:01 And perhaps more importantly how do these elements work together 1:06 to communicate with the audience? 1:10 The foundations of visual imagery go by a few different names, but 1:12 often you'll hear them called the elements and principles of art and design. 1:17 There is also some variation in which elements and 1:23 principles are included, combined, or just called different names. 1:25 But generally speaking, 1:30 what you'll learn in this course applies to both art and design. 1:31 And it's what you'll find in most lists in art and design books and around the web. 1:36 The elements of art and 1:43 design are the basic visual building blocks used to create an image. 1:44 These are more familiar concepts, like line, shape, texture, color, and more. 1:49 The principles of art and design are guidelines for 1:55 combining elements together, but we'll get into that later. 1:59 Now let's start learning about each of the elements. 2:03