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The Importance of Calls to Action1:33 with Devin O'Bryan
We’ll define Calls To Action (CTAs) and how they can benefit you.
CTA -- “call-to-action”; a marketing term that refers to the next step a marketer wants its audience or reader to take.
The CTA, or call-to-action, is a marketing term that refers to
the next step someone wants their audience or reader to take.
CTAs come in all shapes and sizes these days.
They can be a phone number or an email address.
Even those little bars on the bottom of websites that have
a series of social media icons.
One of the most effective CTAs is the contact me or
connect portion of your portfolio.
This allows even the most passive user the ability to contact you.
The reason is that there is less user friction than having them call or
send you an email directly.
It can come in the form of an entire page, or
just occupy a part of your About Me page.
Depending on how you wanna set up your page architecture.
As mentioned previously, other CTAs can also be effective.
Different disciplines will have varying callouts.
Hardcore visual designers like Pichu will almost exclusive have their Behance or
Dribble accounts connected.
Where devs or more hybrid type designers who want
to show off their code like Tayler will have links to CodePen or GitHub.
Now that we've discussed how to maintain people's attention after that
they've visited your portfolio, let's move to the final video to wrap things up,
talking about how you can best maintain your portfolio
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