The Importance of Calls to Action1:33 with Devin O'Bryan
We’ll define Calls To Action (CTAs) and how they can benefit you.
CTA -- “call-to-action”; a marketing term that refers to the next step a marketer wants its audience or reader to take.
The CTA, or call-to-action, is a marketing term that refers to 0:00 the next step someone wants their audience or reader to take. 0:05 CTAs come in all shapes and sizes these days. 0:10 They can be a phone number or an email address. 0:13 Even those little bars on the bottom of websites that have 0:16 a series of social media icons. 0:19 One of the most effective CTAs is the contact me or 0:23 connect portion of your portfolio. 0:27 This allows even the most passive user the ability to contact you. 0:29 The reason is that there is less user friction than having them call or 0:35 send you an email directly. 0:40 It can come in the form of an entire page, or 0:42 just occupy a part of your About Me page. 0:45 Depending on how you wanna set up your page architecture. 0:49 As mentioned previously, other CTAs can also be effective. 0:53 Different disciplines will have varying callouts. 0:57 Hardcore visual designers like Pichu will almost exclusive have their Behance or 1:01 Dribble accounts connected. 1:07 Where devs or more hybrid type designers who want 1:10 to show off their code like Tayler will have links to CodePen or GitHub. 1:14 Now that we've discussed how to maintain people's attention after that 1:20 they've visited your portfolio, let's move to the final video to wrap things up, 1:23 talking about how you can best maintain your portfolio 1:28
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