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The Importance of Handling Feedback Well3:51 with Hope Armstrong
Design is inherently a team sport: as a designer you need to master the art of receiving and acting on feedback from customers, clients and project stakeholders.
Feedback helps you...
- Improve your skills
- Create better designs and products
- Synthesize ideas from a variety of perspectives
- Build trust with coworkers and clients
[MUSIC] 0:00 Feedback is a crucial component of any UX design role. 0:04 Ultimately, the designs we create should go out in the world for 0:09 other people to see and use. 0:12 Success is measured by our design's ability to communicate ideas and 0:15 to create useful, enjoyable products. 0:19 To that end, design is inherently a team sport. 0:22 In order to create products for other people, 0:27 we need to get out of our own heads, and hear how others interpret our work. 0:29 Now, that sounds wonderful, but feedback can be painful to hear. 0:34 Negative feedback elicits strong emotional reactions. 0:40 It's tough to face critical responses to a design that you're proud of. 0:44 But for all the difficulties of hearing feedback, imagine the alternative. 0:49 If I were to lock myself alone in a room, building a vision around me, 0:53 I'd risk designing a product only for myself. 0:57 And that wouldn't be helpful for 1:01 all the people who should be benefiting from my product. 1:02 As a tech degree student, you'll receive feedback on projects. 1:06 This will help you discover if you've mastered the concepts taught in 1:11 the curriculum. 1:14 Your reviewer may catch areas of your project that need improvement, 1:16 allowing you to revisit those weaknesses and become a better designer. 1:20 Here's an example of a tech degree peer review. 1:24 This UX design student submitted a project for the iterating on visual 1:27 design project, and received an exceeds expectations grade. 1:31 They also received feedback on the individual sections, 1:35 which correspond to the rubric. 1:38 Included in the feedback, is a link to tweakr. 1:41 An app that enables annotative comments on a design. 1:45 Here, we see the reviewer left notes on specific areas of the mock ups. 1:49 It's worth noting that when you submit a project, you'll be able to add a comment. 1:54 This student stated an intention to get an exceeds expectations grade, and asked for 1:59 feedback on a certain design decision. 2:04 This allows the reviewer to include specific feedback 2:06 in the area prioritized by the student. 2:09 Later, I'll talk more about the importance of asking for 2:12 the feedback you'd like to receive. 2:15 In your professional life as a UX designer, 2:18 feedback will come in various forms. 2:21 Design teams meet for 2:23 weekly critiques where everyone gets feedback on their projects. 2:25 This creates a culture that creative people thrive in. 2:29 For example, when one designer is hitting a mental block, another designer's 2:32 feedback, sparks inspiration, and breathes new life into the project. 2:37 You'll also get feedback from users. 2:42 During the design process, 2:44 user testing puts your design in front of potential customers. 2:46 And test assumptions that play a crucial role in informing the product direction. 2:49 Meanwhile, designs are presented to internal collaborators, 2:55 such as developers, product managers, copywriters, 2:58 and other professionals who have their own unique perspective and insights. 3:02 Larger design projects are pitched even higher up the organizational ladder, 3:08 to CEOs and directors. 3:12 But not every piece of feedback will be so formal. 3:15 Designers receive ad hoc feedback in the form of hallway chats, 3:19 online messages, emails, social media comments, and so on. 3:23 Designers receive ad hoc feedback in the form of hallway chats, online messages, 3:28 emails, social media comments, and so on. 3:30 Designers receive ad hoc feedback in the form of hallway chats, online messages, 3:32 emails, social media comments, and so on. 3:35 Designers receive ad hoc feedback in the form of hallway chats, 3:38 online messages, emails, social media comments, and so on. 3:43 Built trust with coworkers and clients. 3:49
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