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Now that we've learned a baseline for what user experience is,

we can start learning more about the users themselves.

Imagine throwing a surprise party for a total stranger.

It would be almost impossible to create a pleasant experience for

someone you don't know.

In the same way, it's crucial to understand your users.

The better you understand your users, the better experience you can build.

Customers, donors, visitors, or anyone that uses your product or

service is a user.

If you don't have users you don't have a product.

If a restaurant didn't have diners or a sports arena didn't have fans,

they would go out of business.

Likewise, happy users stick around to help your product succeed and become its best.

Your users have the potential to be your biggest fans and best sales people.

So it matters that their experiences are positive enough to continue

using your product and referring their friends.

Users bring you the money you need to stay in business, so it's important

to take their needs into consideration as you began to build your product.

Unless our product is truly unique, usually users have other options.

For ride sharing apps, similar to the one we're making,

there are some big name competitors on the market.

Our app is not the only option users have.

They can take a taxi or rely on other apps for transportation.

Competition in the market forces us to be competitive.

Don't scare your users off with a poorly planned experience.

Actively work to make it as easy as possible for

users to do what they want to do, like booking a ride through our app.

If they find the processes hard or they get confused about how it works,

they can and do abandon the product for something that is easier for them to use.

The first step to designing for our users is to understand who they are and

their priorities.