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Creating User Experiences

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The Importance of Users

2:04 with Alena Holligan and Kaleigh Veca

Users are the reason you have a product in the first place. If a restaurant didn’t have diners or a sports arena didn’t have fans, they would go out of business. Likewise, it’s key to make your users happy so they stick around.

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    [MUSIC] 0:00
    Now that we've learned a baseline for what user experience is, 0:01
    we can start learning more about the users themselves. 0:06
    Imagine throwing a surprise party for a total stranger. 0:11
    It would be almost impossible to create a pleasant experience for 0:15
    someone you don't know. 0:19
    In the same way, it's crucial to understand your users. 0:21
    The better you understand your users, the better experience you can build. 0:24
    Customers, donors, visitors, or anyone that uses your product or 0:29
    service is a user. 0:33
    If you don't have users you don't have a product. 0:35
    If a restaurant didn't have diners or a sports arena didn't have fans, 0:39
    they would go out of business. 0:42
    Likewise, happy users stick around to help your product succeed and become its best. 0:44
    Your users have the potential to be your biggest fans and best sales people. 0:51
    So it matters that their experiences are positive enough to continue 0:55
    using your product and referring their friends. 1:00
    Users bring you the money you need to stay in business, so it's important 1:04
    to take their needs into consideration as you began to build your product. 1:08
    Unless our product is truly unique, usually users have other options. 1:13
    For ride sharing apps, similar to the one we're making, 1:18
    there are some big name competitors on the market. 1:21
    Our app is not the only option users have. 1:24
    They can take a taxi or rely on other apps for transportation. 1:28
    Competition in the market forces us to be competitive. 1:31
    Don't scare your users off with a poorly planned experience. 1:35
    Actively work to make it as easy as possible for 1:40
    users to do what they want to do, like booking a ride through our app. 1:42
    If they find the processes hard or they get confused about how it works, 1:47
    they can and do abandon the product for something that is easier for them to use. 1:52
    The first step to designing for our users is to understand who they are and 1:58
    their priorities. 2:03

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