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Users are the reason you have a product in the first place. If a restaurant didn’t have diners or a sports arena didn’t have fans, they would go out of business. Likewise, it’s key to make your users happy so they stick around.
[MUSIC]
0:00
Now that we've learned a baseline for
what user experience is,
0:01
we can start learning more
about the users themselves.
0:06
Imagine throwing a surprise party for
a total stranger.
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It would be almost impossible to
create a pleasant experience for
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someone you don't know.
0:19
In the same way,
it's crucial to understand your users.
0:21
The better you understand your users,
the better experience you can build.
0:24
Customers, donors, visitors, or
anyone that uses your product or
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service is a user.
0:33
If you don't have users
you don't have a product.
0:35
If a restaurant didn't have diners or
a sports arena didn't have fans,
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they would go out of business.
0:42
Likewise, happy users stick around to help
your product succeed and become its best.
0:44
Your users have the potential to be
your biggest fans and best sales people.
0:51
So it matters that their experiences
are positive enough to continue
0:55
using your product and
referring their friends.
1:00
Users bring you the money you need to
stay in business, so it's important
1:04
to take their needs into consideration
as you began to build your product.
1:08
Unless our product is truly unique,
usually users have other options.
1:13
For ride sharing apps,
similar to the one we're making,
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there are some big name
competitors on the market.
1:21
Our app is not the only option users have.
1:24
They can take a taxi or
rely on other apps for transportation.
1:28
Competition in the market
forces us to be competitive.
1:31
Don't scare your users off with
a poorly planned experience.
1:35
Actively work to make it
as easy as possible for
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users to do what they want to do,
like booking a ride through our app.
1:42
If they find the processes hard or
they get confused about how it works,
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they can and do abandon the product for
something that is easier for them to use.
1:52
The first step to designing for our
users is to understand who they are and
1:58
their priorities.
2:03
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