The Importance of Users

[MUSIC] 0:00 Now that we've learned a baseline for what user experience is, 0:01 we can start learning more about the users themselves. 0:06 Imagine throwing a surprise party for a total stranger. 0:11 It would be almost impossible to create a pleasant experience for 0:15 someone you don't know. 0:19 In the same way, it's crucial to understand your users. 0:21 The better you understand your users, the better experience you can build. 0:24 Customers, donors, visitors, or anyone that uses your product or 0:29 service is a user. 0:33 If you don't have users you don't have a product. 0:35 If a restaurant didn't have diners or a sports arena didn't have fans, 0:39 they would go out of business. 0:42 Likewise, happy users stick around to help your product succeed and become its best. 0:44 Your users have the potential to be your biggest fans and best sales people. 0:51 So it matters that their experiences are positive enough to continue 0:55 using your product and referring their friends. 1:00 Users bring you the money you need to stay in business, so it's important 1:04 to take their needs into consideration as you began to build your product. 1:08 Unless our product is truly unique, usually users have other options. 1:13 For ride sharing apps, similar to the one we're making, 1:18 there are some big name competitors on the market. 1:21 Our app is not the only option users have. 1:24 They can take a taxi or rely on other apps for transportation. 1:28 Competition in the market forces us to be competitive. 1:31 Don't scare your users off with a poorly planned experience. 1:35 Actively work to make it as easy as possible for 1:40 users to do what they want to do, like booking a ride through our app. 1:42 If they find the processes hard or they get confused about how it works, 1:47 they can and do abandon the product for something that is easier for them to use. 1:52 The first step to designing for our users is to understand who they are and 1:58 their priorities. 2:03