The Write-Up5:35 with Anya Mezak
We’re at the final stage of your research study. Don’t lose steam now! The quality of your findings write-up will determine whether you will get buy-in from your stakeholders and ultimately whether your design recommendations will be followed.
Recommended flow for your report or presentation
- Raw data
Your final report can take many shapes. 0:00 Templates found online are often text documents, but 0:03 I've always preferred using a presentation format instead. 0:06 This way, the same file can be used when sending the report out as when 0:10 presenting to your team. 0:14 Presentations also naturally lend themselves to video clips and concise, 0:16 memorable statements, over lengthy passages. 0:21 Once you start writing up your findings, 0:24 you'll need to think about how you want to describe each finding. 0:26 For example, which of these is more helpful and easier to read? 0:30 Participants asked about needing to understand BTUs, 0:35 how they relate to rooms size, and whether filter type mattered. 0:39 Versus 5 out of 8 participants needed more information to make a decision. 0:43 See how much more concise and easy to understand the second statement was? 0:49 Make each finding title short and to the point. 0:54 To support each of these points, use a real example. 0:58 You can list all the data available and yet 1:02 there's always something exceptionally powerful when you include a real example. 1:04 At Google, it was common practice for us to include a quote or 1:09 video clip to illustrate the point we were making. 1:13 Let's go back to our Amazon.com example. 1:17 To demonstrate that people need more information to make a decision, 1:20 we can include this clip. 1:24 >> I don't know what 10,000 BTU means, so 1:26 I think it has something to do with room size. 1:29 And my room is about 200 square feet, so 1:32 I'm hoping I can just find a chart that will tell me which one to buy. 1:35 >> Sometimes including a video clip is not possible because the video footage wasn't 1:40 available. 1:45 Or perhaps you're just not sure if people are going to watch the video clip. 1:46 In that case, include a quote. 1:49 It looks like it has 5,000 BTUs, but I'm not sure what that means. 1:52 I will go to Google to find out. 1:57 >> The P5 in this quote is an example of a standard shorthand for 2:00 participant number 5. 2:05 Use the letter P followed by a number representing the order in 2:07 which the participant was interviewed. 2:11 Now that you've written your findings out and backed them up with video clips and 2:14 quotes, what are your recommendations to the team? 2:18 It's critical that you take the time to make recommendations that 2:21 are actionable so the team knows where to start. 2:25 Be sure to differentiate what is broken from the specific design ideas or 2:28 suggestions. 2:33 For example, here are actionable next steps and 2:35 designing ideas from the Amazon study we've been using. 2:38 Provide additional information for 2:42 shoppers to be able to make a choice of what AC unit to buy. 2:44 You may even suggest a round of quantitative research building on the work 2:48 they've already done. 2:52 In this case, the relevant next round of research would be, 2:53 create a survey to understand what specific information people are missing 2:57 to help them in their purchase decision. 3:02 If you want to include specific product ideas that address the finding you've 3:05 identified, you can add that as well. 3:09 Product design idea colon, create a how-to guide for choosing an air conditioner. 3:11 Now, let's talk about how you should group your various findings. 3:17 You could do this by the research question, product area, or 3:21 even team organizational structure. 3:25 I've actually found the team approach to be very effective at Google, 3:28 given the size of that organization. 3:32 With each section of the report being focused on a particular team, 3:34 we could present to just one team at a time. 3:38 And lead with information most relevant to them. 3:41 This small group approach encouraged discussion and 3:44 kept the presentations to a reasonable length. 3:47 So you have your findings prioritized and organized. 3:50 Here's the recommended flow for your report or presentation. 3:54 First, summary, lead with a short summary highlighting who you talked to and 3:58 the most significant high-level findings. 4:03 For a higher level manager, this might be as far as they get into your report. 4:07 For others, this will be the lead-in to the detailed content. 4:11 Second, method, this is where you describe the people you interviewed and 4:16 the general format of your study. 4:21 Third, findings, where did people stumble? 4:23 What needs fixing? 4:27 If you notice anything had worked particularly well, 4:28 you could include that too. 4:32 Four, implications, what happens now? 4:33 What needs to be addressed ASAP? 4:37 And what could be done over time? 4:39 This is a great section for initiating discussion and debate. 4:41 But make sure that people who saw just one or 4:45 two sessions don't dominate the conversation with a biased perspective. 4:48 And fifth, raw data, spare your audience from seeing your massive spreadsheet or 4:53 pages of notes in the main presentation. 5:00 However, you can add a link to the data for those who are curious to go deeper. 5:03 After you've taken all the time to plan, run, analyze, and 5:08 then report out your findings, don't go running to your next project. 5:13 Make sure to allot a small portion of your time over the next month or so 5:18 to follow up with your cross-functional partners. 5:22 To see if and how your recommendations have been implemented. 5:25 Okay, that's all on running your own usability study. 5:30
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